The de Bono Society Monthly Podcast

Summary: Edward de Bono is regarded by many to be the leading authority in the world, in the field of creative and conceptual thinking. Edward is noted by Forbs to be one of the top 20 business thinkers in the world today, and one of 200 people who have contributed most in the World to date. Dr. de Bono believes in the direct teaching of thinking as a skill. He has written 70 or more books with translations into 40 or more, languages and has been invited to lecture in over 50 countries. He is the originator of lateral thinking, which treats creativity as the behaviour of information in a self-organising information system - such as the neural networks in the brain. From such a consideration arise the deliberate and formal tools of lateral thinking, parallel thinking etc.