herBusiness - Insights for women in Business
Summary: Interviews with inspiring business women. Business topic that affect women in business. Inspiration, education and good ideas. Your host is Australian Businesswomen's Network Community Director, Suzi Dafnis.
Karen Cvitkovich is the coauthor of What Is Global Leadership. In this interview we look at the how global leadership is DISTINCTLY different from the leadership skills required in a domestic operation. We ask what 'leadership at all levels' can mean for your business and we look at the behaviors that distinguish local leaders from global leaders.
Carrie Wilkerson is the author of new book The Barefoot Executive.In this interview we look at why Carrie says you must own your own business, the three mistakes people most often make when thinking about starting their own business and some business models that can help you get started today. Plus, how to fill your stadium with fans so that marketing is easy and business is abundant.
Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.
Author Louise Woodbury introduces us to her new book, described as the definitive guide to becoming a business rockstar. We discuss why small business should aspire to be part of the global community and why it's important to regularly step out of your comfort zone. Listen to learn how to tap into your 'inner-Branson'.
Victoria Gibson of socialinc.com.au helps businesses use social media marketing to influence customers.In this interview we look at Why small businesses should consider using Facebook advertising, what makes a successful Facebook advertisement and how you can start for as little as $50.
Margy Osmond is the CEO of the Australian National Retailers Association [ANRA]. She's' held numerous senior and board positions, roles that for many women have been beyond reach. In this interview we discuss what organizations will require in the future when it comes to leadership and what the implications are for women.
Professor Mara Olekalns teaches Negotiating Strategy and Processes at Melbourne Business School. In this interview we look at the gender stereotypes that impact our negotiations, three things you can do to get a yes more often and how to maintain trust and avoid actions that violate trust during negotiations.
Dr Frankel is the author of Nice Girls Just Don't Get It. Dr Frankel is an internationally recognized expert in the fields of workplace behavior and female empowerment and president of Corporate Coaching International. In this interview we look at The Nice Girl Sydnrome Do you have it? We also explore the biggest mistakes women make when it comes to communication, networking and building relationships and why it's important to live your values.
Cat Matson is the owner of Alito. She helps clients get their businesses firing on all cylinders. In this interview we look how you know if your business is running you, why you don't need to have all the answers, why profit should be high on your business agenda and how to achieve success on YOUR terms.
Lisa Murray - Author of The Mojo of Flow. In this interview we look at how we sometimes sabotage flow in our lives, how to superpower the way that life flows for you and some tips for getting others to willingly support US to get our goals.
Vivienne Kane is the co-owner of Minuteman Press Prahran, a print franchise. Vivienne is passionate about customer service. In this interview we look at the customer service mistakes that could be costing us customers, what to do when things go wrong and how to give better than expected service to your customers.
Natalie Ashdown, author of BringOut Their Best - Inspiring a Coaching Culture in Your Workplace. In this interview we look at the role of coaching in business, what it takes to be a good coach, the roles of leaders in the coaching process and why solving staff problems for them is not time-efficient in the long run.
Kim Anderson is Chief Executive of TheReadingRoom.com an online community for readers and a Non-Executive Director of Carsales.com.au. In this interview we talk about the publishing industry, how it's changed and what the opportunities are for all of us to be publishers. We also talk about diversity on boards and why a truly diverse board needs to look beyond gender diversity to be successful.
Lorrie Thomas is The Marketing Therapist and author of The McGraw Hill book, Online Marketing. In this interview we look at the key components of online marketing, why your website is THE most important piece of online marketing arsenal, the three Vs to successful social media marketing and how email can still be a powerful tool for marketing your business.
Lynn Ralph, cofounder of Cameron Ralph, a firm which assists boards to improve their performance. She lectures and writes regularly on corporate governance. In this interview we look at the main elements of an effective board and why good governance is a key strategic advantage for businesses.