Trafcom News Podcast show

Trafcom News Podcast

Summary: A podcast for people who care about communicating in print, online and face-to-face with employees, clients, prospects and the world. Each week, Donna Papacosta of Trafalgar Communications explores a different business-communications topic.

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  • Artist: Donna Papacosta
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Podcasts:

 Trafcom News Podcast 135: Top 7 podcasting questions | File Type: audio/mpeg | Duration: Unknown

Questions! I hear questions. In this 11-minute episode, you’ll get the answers to seven very popular podcasting questions: 1. How do I explain podcasting in simple terms my CEO can understand? 2. What microphone should I buy?” 3. How do I interview people in other cities? 4. Can I pay Apple to promote my podcast? […]

 Trafcom News Podcast 134: Report from NMX | File Type: audio/mpeg | Duration: 16:06

Or, “what happens in Vegas goes on this podcast.” Here’s my report from this year’s NMX show, which, for the first time was rolled into the huge NAB show in Las Vegas. Rather than recaps of all of the sessions I attended, this episode brings you highlights, mainly about podcast marketing and audience growth, plus […]

 Trafcom News Podcast 134: Report from NMX | File Type: audio/mpeg | Duration: 16:06

Or, “what happens in Vegas goes on this podcast.” Here’s my report from this year’s NMX show, which, for the first time was rolled into the huge NAB show in Las Vegas. Rather than recaps of all of the sessions I attended, this episode brings you highlights, mainly about podcast marketing and audience growth, plus […]

 Trafcom News Podcast 133: Communicate your way to a brighter career | File Type: audio/mpeg | Duration: 16:32

Stand out. Get noticed. Be brilliant. An interview with Gerry Lewis. How many times have you been in a meeting that feels like the movie Groundhog Day? (“Haven’t we discussed this before – to no end?”) How many times have you seen someone bore the audience with a pointless presentation? In the new book by […]

 Trafcom News Podcast 133: Communicate your way to a brighter career | File Type: audio/mpeg | Duration: 16:32

Stand out. Get noticed. Be brilliant. An interview with Gerry Lewis. How many times have you been in a meeting that feels like the movie Groundhog Day? (“Haven’t we discussed this before – to no end?”) How many times have you seen someone bore the audience with a pointless presentation? In the new book by […]

 Trafcom News Podcast 132: How to create and curate trusted content | File Type: audio/mpeg | Duration: 11:50

This is a short episode that I wanted to get to you before the Christmas season gets into full swing. Short but important, I think. Recently I attended an event hosted by CNW Group featuring keynote speaker Craig Silverman, who discussed how to create and curate trusted content. Craig is founder and editor of Regret the […]

 Trafcom News Podcast 131: Tips for new bloggers | File Type: audio/mpeg | Duration: 12:15

I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes: [00:01] Welcome and introduction [03:12] Blog about a topic you’re passionate about and have some knowledge in. [03:49] Know what you want to accomplish with […]

 Trafcom News Podcast 130: The business of podcasting | File Type: audio/mpeg | Duration: 27:32

In this episode, Steve Lubetkin and I talk about the book we’re writing, The Business of Podcasting. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of the craft: the best business models for making money (realistically!), how to position clients’ […]

 Trafcom News Podcast 129: 8 podcasting truths | File Type: audio/mpeg | Duration: 11:45

Fresh off a semester teaching audio journalism, and in the midst of writing a book called The Business of Podcasting with Steve Lubetkin, I just had to share these eight podcasting truths with you. I guess I could also name them “things I wish I’d known when I started podcasting.” Here are the show notes for this 12-minute episode: 1. You will hate your first five episodes. 2. We can tell when you’re reading. 3. Get the tech right. 4. Passion wins over technology  – to a degree 5. Don’t make me dig for your podcast 6. Many people still don’t know what a podcast is. 7. Ignore the snake-oil sellers. 8. Podcasts can build communities. Related content Check out Auphonic.com The Podcast Scripting Book The Podcaster’s Checklist Basic equipment and software for podcasting Secrets to podcasting success Add a comment here on the blog or use the Speakpipe feature on the right. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.    

 Trafcom News 128: The Podcamp Toronto edition | File Type: audio/mpeg | Duration: 9:25

This is a 10-minute podcast about Podcamp Toronto 2014 by Donna Papacosta. Here are the show notes: 00:01 Welcome and intro 00:33 Quick recap of my favourite sessions attended at Podcamp Toronto: Social Media Goes to University - One Year In: Students and Instructors Share Lessons Learned, with Martin Waxman, Eden Spodek, Diane Bégin, Shannon Kelly and Kevin Gonsalves of the  University of Toronto program in Digital Strategy and Communications Management. Using Secrets of Radio to Create “Driveway Moments” In Your Podcast, with Tod Maffin. Link to Tod’s video version of his talk. Turn Podcasts or Videocasts into an Online Course, with Julia Hidy Blogging Across Canada on a Bicycle, with Katharine Stanbridge 07:15 Thank you to the Podcamp Toronto organizers and sponsors 07:29 Thanks to Mark Blevis for reminding me to mention The Podcast Scripting Book. 08:06  Upcoming workshops in Toronto Hands-on Social Media How to Market Yourself with Social Content Beyond Text 08:35 Send comments to Donna at Trafcom dot com or post them here on the show blog. Or use the Speakpipe feature on the right of the podcast page. Podcast theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.    

 Trafcom News Podcast 127: Three tips to attract, convert and keep clients | File Type: audio/mpeg | Duration: 27:10

Recently I had a meeting with the marketing team at a small business. They were asking my advice about social media and about sending a “blast” out to bloggers who are influential in their market. You can imagine what happened next. We had a fruitful discussion about the value of building relationships, and moving away fro the idea of blasting anyone. In this 27-minute podcast, you’ll hear my conversation with two experts in the area of attracting, converting and keeping clients: Robert Clarke and Chris Barnes of Op Ed Marketing, a digital marketing agency based in Oakville, Ontario.  As a certified Google Partner and Microsoft Bing accredited agency, Op Ed Marketing helps clients attract, convert, and keep customers through such online channels as PPC, SEO, email marketing, website optimization, referral marketing and more. Robert, Chris and I discussed just three aspects of marketing: influencer marketing, referral marketing and split testing. Of course there’s a lot more to marketing than this, but these three topics are important. I hope you enjoy the show! Cheers, Donna Papacosta Here are the show notes: 00:01 Introduction and welcome; conversation with Robert Clarke and Chris Barnes about influencer marketing, referral marketing and split (A/B) testing. 20:39 Comments on Trafcom News Podcast 126, an interview with B.L. Ochman about Google+. Listen to comments from Marilyn Barnicke Belleghem, Dave Jones and B.L. Ochman. Here are the links discussed by B.L. in her comments: Top 100 brands on Google+ Toyota and Cadbury testing paid post ads on Google+ 24:30 Upcoming workshops in Toronto Beyond Text Hands-on Social Media How to Market Yourself with Social Content 25:13 Technical podcasting notes Auphonic automated audio post production Audio-Technica ATR-211 microphone Extra Blog post about how to publish a Google Hangout on Air as an audio podcast 26:23 Send comments to Donna at Trafcom dot com or post them here on the show blog. Podcast theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.  

 Trafcom News Podcast 126: What you need to know right now about Google Plus! | File Type: audio/mpeg | Duration: 31:17

In this conversation with social media expert B.L. Ochman, originally broadcast and now archived as a Google Hangout on Air, we make the point that communicators and marketers can no longer ignore Google+. B.L. Ochman is a Certified GooglePlus Helpout Coach for brands and agencies as well as a Google-certified YouTube Channel Creator. She works with the biggest brands and has been doing this since before most marketers even knew what "digital revolution" meant. My favourite quote about B.L. comes from Adweek. They say: “B.L. Ochman: A consultant and social-media savant who actually knows what she's talking about.” You can watch the video of the interview here. In this conversation, among other things, B.L. Ochman outlines the great work in G+ of some big brands, and also offers this advice: Be sure your Google+ profile is complete Use a great headshot; be sure yours is the correct size and orientation Remember Google+ is a very image-friendly place; use photos and other visuals to your advantage Take advantage of Google+ Communities Be sure to try out Google Hangouts, which offer rich features to enhance your online communications Keep in mind that Google has changed its search algorithms so that engagement matters! Google+ is Google after all, and tightly integrated with Google Search. Think about working with a Google+ guide to help you navigate the ins and outs. Contact B.L. Ochman for more information. If you’re in the Toronto area, be sure to check out Donna’s upcoming Hands-on Social Media Workshop. Where to send comments: email to Donna AT trafcom.com or  comment here on the blog. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley. UPDATE: Below is a transcript of this podcast. Transcription service provided by www.rev.com. D. Papacosta: What You Need to Know Right Now about Google Plus.  This is the Trafcom News Podcast for January 10th, 2014, show number 126, and I'm Donna Papacosta at Trafalgar Communications in Oakville, Ontario, just outside Toronto. Trafcom News is a podcast about communications tactics. Tactics for people who care about communicating, whether that's in person, in print, or online. Today I'm excited to be bringing you an interview with my friend B.L. Ochman talking about Google Plus. This is the first time I'm doing an interview for my podcast as a Google hangout on air. Although I've been doing hangouts for at least a year, it's my first hangout on air. I will include a link in the show notes. You can watch the recorded version, which is on my YouTube channel, or you can just listen to this podcast. Here's my chat with B.L. D. Papacosta: Okay, hi. This is Donna Papacosta at Trafalgar Communications in Toronto, and I am delighted to have a special guest with me today, B.L. Ochman in New York. Hello, B.L. B.L. Ochman: Hello, Donna. How nice to be here with you. D. Papacosta: It's wonderful. You and I have been talking about Google Plus for a while now and, of course, I'm watching what you're doing online. As I was mentioning to you, sometimes when I do my own workshops I have people who say to me, “Well, you know, I'm into ... I really want to learn about Facebook and Twitter and LinkedIn, but, you know, Google Plus, it's sort of out there. I don't think anyone's using it,” and I say, "You have to know about G+. Now is the time." I think it's the perfect opportunity to ask you to talk about G+. First, for anyone who doesn't know you, the famous, I call the famous B.L. Ochman, I just want to say a few things about you because I know you won't say these things about yourself, but I can. The reason I invited B.L. is that she is an expert at social media and at marketing. She is a certified Google Plus Helpout coach, which probably some of you don't even know that that exists. She works with brands and agencies in that capacity.

 Trafcom News Podcast 125: Living life with ease in 2014 | File Type: audio/mpeg | Duration: 17:19

Are you working on your plans for 2014? Me too. One of the things I’d like to do in the new year is move away from the “crazy busy” mindset. If this is an objective for you too, then listen to my interview with Eileen Chadnick, author of the new book, Ease. Eileen Chadnick, PCC, ACPC, ABC is principal of Big Cheese Coaching. She is a certified coach, accredited business communicator and a former wellness/fitness professional. Eileen brings a multi-disciplined focus to her work, drawing from diverse fields including emotional intelligence, positive psychology and neuroscience, to help her clients navigate the complexities, opportunities and goals within their work and life. Eileen is a contributing writer with Canada’s national newspaper, the Globe and Mail, where she is regularly featured as an “Ask a Coach” expert. She contributes to a variety of other media on issues related to careers, leadership and well-being. In Ease, Eileen deconstructs the concept of “overwhelm” from a mind-brain-body perspective and gives us a toolkit of ideas that are deceptively simple yet draw from the wisdom of neuroscience, emotional intelligence and the science of positivity. The three major areas she addresses are: Mind full: Organize and focus with the brain in mind. Mindful: Develop conscious and empowering mindsets. Mood matters: Leverage the positivity advantage. Here are the show notes for this 17-minute podcast episode: 00:01 Welcome and introduction; availability of Donna’s The Podcast Scripting Book 03:25 Interview with Eileen Chadnick begins with a discussion of the concept of “overwhelm.” We also talk about “crazy busy” being the new normal, and how to feel good from a mind-brain-body perspective. Eileen shares tips for reining in multitasking, as well as “Ease” tools you can easily integrate into your life. 15:45 Interview ends; where to send comments 16:25 Information about Donna’s Hands-on Social Media workshop on January 17, 2014    

 Trafcom News Podcast 124: Why blogging matters more than ever | File Type: audio/mpeg | Duration: 22:03

In this 22-minute podcast you’ll hear an interview with blogging expert Mark Evans, principal with ME Consulting, who works with startups and entrepreneurs looking to jump-start their marketing. Mark writes a blog about startup marketing at markevans.ca, as well as a popular startup newsletter. Before launching his own business in 2008, Mark worked for three startups and spent more than 10 years as a technology journalist with the National Post, the Globe and Mail and Bloomberg News. Yes, blogging still matters – maybe even more than ever, in light of Google’s new Hummingbird algorithm, which loves fresh content. Blogging can be an effective way to display thought leadership, curate content, boost your search engine optimization, and much more. Listen to what Mark has to say. Please note these show notes also contain a transcript of the interview with Mark (scroll down). Here are the show notes: 00:01 Welcome and introduction; this podcast came about because of Mark’s tweet about his Slideshare deck on business blogging. 02:54 Interview with Mark Evans begins. 04:00 Why blogging is important even if you’re active on Twitter, Facebook, Google+ and other social networks. 05:00 Your blog as a hub; the “rent vs. own” digital landscape. 06:01 Mark’s tips for the reluctant blogger. Exercise your blogging muscle; blog for a purpose; brainstorm blog ideas; look at your FAQ; track your progress, and more. 10:45 The value of multimedia on your blog. 12:55 Why you should not abandon your blog in favour of Google+. 15:15 The many benefits of choosing a self-hosted Wordpress blog. 18:17 There are many benefits to blogging. Although it’s not shiny and new anymore, the blog is really the workhorse of the social media and digital landscape. 19:17 Interview ends. 19:39 Comment from Dan York on Trafcom News Podcast 123 re: content marketing. 20:40 Where to send comments; email Donna AT trafcom DOT com. Or use the Speakpipe feature on the Trafcom News Podcast page. Or comment below. 21:11 Donna’s Hands-on Social Media workshop early-bird pricing is available until December 17 Transcript of interview with Mark Evans Donna Papacosta: It’s interesting. When I talk to people about social media and I mention blogging, sometimes they look at me kind of funny, like “Blogging? Are we still blogging? Is that still important?” And when I saw your slide deck, I was nodding my head in agreement all the way through it, because you really did a great job of pointing to the benefits of blogging for business. So can you talk a little bit about that? Mark Evans: Yeah, happy to be here and happy to talk about blogging. I’ve been blogging since 2004, and it’s not a long time ago, but I think a lot of people forget the fact that it was sort of the sexy social vehicle that got a lot of people really excited, and over the years, blogging has lost its luster in the wake of Facebook and Twitter and Instagram and YouTube and other social media platforms, but the reality is there’s a lot of value to blogging, and there’s a lot of really good reasons to be blogging as businesses and individuals, and I’m always happy to talk about blogging and get people excited about what blogging can do for them. Donna Papacosta: So if someone said to you “Well, what about if I use Twitter and I use Facebook and maybe even G+, why would I blog?” I mean, I know what my answer would be, but what would you say to them Mark? Mark Evans: Well, social media platforms like Google and Twitter and Facebook are really great for engagement and for curating content, but a blog is really your content engine and it’s one of the key things that actually fuels social media. So when a brand or individual can provide their own content, and then use social media as a way to that content, that’s a really powerful one-two punch. And I think one of the things that brands, in particular, have to be aware of is that, you know,

 Trafcom News Podcast 123: Content marketing made simple | File Type: audio/mpeg | Duration: 14:31

Among all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn what content marketing is, what it is NOT, and how you can get started. Here are the show notes: 00:01 Introduction and welcome; shout out to Dan York 01:55 Definition: Content marketing is the consistent creation, curation and publication of relevant, valuable content that attracts and engages a clearly defined audience. It must have an objective and is not sales-y. Blog post on "Why social media without content marketing makes no sense." 02:35 The important distinction between content marketing and marketing collateral 03:10 The benefits of content marketing 04:25 How to get started with content marketing 04:50 It’s not about you; it’s about the customer; people share great content 05:28 Start with the content you already have 07:10 An editorial calendar gives structure to your content 07:27 Why you should add curation to your content marketing efforts 08:21 Using social media to amplify content 09:38 Content marketing answers the question: “What do I SAY on social media?” 10:00 Recap 10:30 Think like a publisher; you are one if you are a content marketer 11:14 Get my special report on content marketing Bonus: Link to my video on “Content marketing simplified”   11:30 Comment from Steve Lubetkin on Trafcom News Podcast 122 on voice techniques for podcasters 13:00 Hands-on Social Media Workshop in Toronto Nov. 21 13:28 Halton Peel Communications Association panel on marketing for nonprofits in Oakville Nov. 21 13:54 Where to send comments; email donna at trafcom dot com or comment here on the show blog Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.    

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