Social Media Today podcasts show

Social Media Today podcasts

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Podcasts:

 Social Intelligence: Move Beyond Listening to Insights and Action [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded. This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it. In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:Turning social data into insights.Aligning KPIs across departments and channels.Streamlining company-wide collaboration.Fine-tuning your business goals and strategies.Turning insights into action.Scaling social across your company and systems.Sponsored by @Synthesio About the Panel:  Ben Farkas, VP, Global Client Services at Synthesio. @Ben_Farkas Andrew Bowins, Senior Vice President, Corporate & Digital Communications at MasterCard. @mastercardandyCharlie Treadwell Director of Social Marketing at Symantec. @ctreadwellRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

 Crowdstorm: The Future of Innovation, Ideas and Problem Solving [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Join us for an exclusive webinar with the authors of Crowdstorm: The Future of Innovation, Ideas and Problem Solving.  This book and author discussion is the first (and the only one open to non-members) for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the authors and ask questions pertaining to their book.  We will be giving away a free book club membership to one of our lucky participants! Follow along using the hashtag #socbizbooks throughout the webinar.  Crowdstorm explains how to leverage external networks to solicit, refine, and select ideas for innovation, no matter the size of the business. Learn the processes and gather the right tools for mass collaboration, and motivate talent to improve their approach to complex problem solving, idea creation, and innovation.About the Panel:Shaun Abrahamson is a first time author, early stage investor and advisor who has often been accused of living in the future. He loves helping to put ideas into action. This was the motivation for his first book, Crowdstorm, a practical guide to finding and evaluating the best ideas and talent. Shaun founded Mutopo to help global organizations benefit from new business models. His seed fund, Eigenvalue, has invested in some of today's most successful startups. He built computer aided design tools at the MIT CADLab and learned how not to only be an Engineer at the Berlin School of Creative Leadership. Shaun grew up in Cape Town, found a new accent in NYC and now calls Miami home. He is papai to Max & Oli and married to Andrea.Peter Ryder spent over twenty-five years as a consultant at Accenture, Deloitte Consulting, and Computer Sciences Corporation focused on helping organizations improve operations using technology.  Most recently, he was the President of jovoto, Inc., a platform and community that connects enterprises who are looking for ideas with people who have them.  He co-authroed Crowdstorm, a guide to using large scale online connections to find and evaluate great ideas. He has presented at NYU and written for organizations such as Innovation Excellence.  He has a PhD from Rice University.  He makes his home in New York City with his wife and daughter.    Bastian Unterberg founded jovoto to unleash creative talent stuck in rigid work environments.jovoto enables global brands and enterprise businesses to leverage the talent of more than 55.000 creative professionals globally to design better products. More than 250 creative challenges for brands such as Audi, Starbucks, Unicef, Coke, Deutsche Telekom, or Greenpeace have been solved through an open and collaborative creative process.  In 2013 Wiley published "Crowdstorm", Bastian's first book about "The Future of Innovation, Ideas and Problem Solving". Bastian has a computer science and design background, loves great products and despite frequent traveling calls Berlin home of his young family. 

 The Art and ROI of Listening: Turning Your Platform into a Marketing Machine [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader. Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent. Join our panel of experts as we discuss:Determining the goals of your social listening program.Monitoring and assessing the progress of your social listening program.Identifying who will benefit from social media analytics and at what level of detail.Deciding which social channels to investigate.Identifying influencers.Arming employees to be brand evangelists.Creating a crisis management plan.Sponsored by @Visible About the Panel:  Doug Busk - Director,  Global Social Media Platforms & Strategy at Coca-Cola. With over 15 years’ leadership experience in mobile and social media spaces, Doug Busk brings a diverse background to his role as Director of Connections Innovation within the Global Connections marketing team at The Coca-Cola Company. In that position, Doug is responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a real-time basis and the supporting global social listening and engagement strategy, platforms and the team of 18 social media professionals that drive them. Most recently, over the span of 2013 Doug spearheaded the creation of the Hub Network, Coca-Cola’s social listening, knowledge management and engagement platform, connecting the work of over 300 social media marketing team members worldwide and real-time. @dbuskJaime Vignali - Director, Global Digital Marketing Operations, Novartis Consumer Health Jaime has over 14 years of integrated marketing experience with multinational companies such as Gerber Products and Cadbury Adams. In her current role she is responsible for implementing global best practices around social and integrated digital marketing. Social media listening plays a key role as she strives to create great, and consistent, customer experiences for Novartis worldwide. @DocJMVKen Giffin - VP, Marketing at Visible Technologies. Ken has over 20 years of marketing experience where he has helped brands such as GE, 3Com, AmEx, Norelco and Alcoa navigate change.  His experience spans from comms/PR to product marketing, brand strategy, and demand generation. @kengiffin1Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay  

 From Employee to Advocate: Mobilize Your Team to Share Your Brand Content [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Your employees can help you reach an audience on social media that is 10x larger than what your brand is currently reaching. Many of your employees are willing, if not already sharing, your brand content. That’s why leading brands like Whole Foods Market are rolling out employee Advocate Marketing programs to power employees to voluntarily share the brand content with customers on social. Join this webinar on May 27, to hear from Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market, Denise Holt, CEO and Co-Founder at Social Intel and Nicole Alvino, Co-Founder and SVP of Strategy at SocialChorus to learn the 5 steps to launching an employee Advocate Marketing program. On this webinar, you’ll learn:How Whole Foods is powering their employees to voluntarily engage with customers through authentic storytelling on digital channels Proven best practices for launching a successful employee Advocate Marketing program How employee advocates increase social engagement, awareness, and share of voiceAbout the Panel:  Natanya Anderson Director, Social Media and Digital Marketing at Whole Foods Market. @NatanyaPDenise Holt. A leading voice in Social Media Strategy & Social Intelligence Solutions, and Host of the Social Business Helpline Podcast. CEO and Founder of Social Intel, Inc., Denise Holt is a social business speaker, author, trainer and strategy consultant, with comprehensive insight as an educator in the area of Brand Advocacy / Employee Advocacy programs and internal and external corporate communications. An entrepreneur since her early twenties, Denise has co-founded and operated businesses ranging from local service companies to global commercial importing. @DeniseHolt1Nicole Alvino, Co-Founder and SVP of Strategy at SocialChorus. Nicole is Head of Strategy and is responsible for designing solutions to meet our customers’ specific marketing and business objectives. Formally, she was CEO and Founder of Dermalounge, a consumer skin health brand and early adopter of advocate marketing. Twitter: @nalvinoPaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

 Measurement: Best Practices on Turning Insight into Action [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Unfortunately, dealing with data is like trying to untangle a knotted mass of chain. Those who are attempting to unravel the chain of data often get caught up in it, preventing clear data and insights from being turned into meaningful action. That’s why it’s crucial to have a good plan and efficient system to help you. Before you can begin to untangle data from social media monitoring, you have to know what you want to achieve. Do you want to learn why customers switch to the competitor or predict what they will purchase next? Only then can you focus monitoring in the areas that will help you get the answers to these questions. Once properly placed data monitoring uncovers the insights, you’ll be able to take action. Data may show that customers who bought a certain product are in the market for the add-on to the item. So why not put the items on the shelf next to each other or offer a coupon for the add-on item with the purchase of the first product? Unraveling data and insights from social media monitoring takes patience and persistence in order to gain valuable insights. Join our panel of experts as we discuss:Defining social media monitoring goals and prospects.Charting an analytics process that will deliver actionable insights.Choosing the best tools for listening, and tracking engagement and activity.Deciding where data and insights are routed and who will take action on them.Measuring the success of marketing campaigns driven by actionable insights.Evaluating and refining your marketing campaign.Sponsored by @Brandwatch   About the Panel: Will McInnes is a senior executive at Brandwatch, a leading social media analytics tech company. With offices in New York, San Francisco, Berlin and Brighton, Brandwatch provides social media monitoring and analytics for global brands including British Airways, Digitas, Whirlpool, Dell, PepsiCo and Monster. Regularly speaking at key industry events, most recently at TEDx, Will is a frequent presence on the world stage speaking to audiences of all sizes. He is a passionate pundit on 21st century business and how the Internet is radically changing our personal behavior, our organizations and our society. His book Culture Shock, published by Wiley in August 2012, describes this emerging revolution. Prior to joining the Brandwatch team, Will was founder and Managing Director of NixonMcInnes, an agency, which provided strategic social media consultancy to major brands across Europe including Barclays, Cisco, First Group, Foreign & Commonwealth Office, Telefonica O2, and WWF.@willmcinnes Travis Bernard is a social media analytics and strategy specialist based out of the DC metro area. He currently works on the Audience Development team within AOL's Analytics division, and he helps build brands and drive traffic to AOL's properties through social media. Before his time at AOL, Travis worked on the ad agency side, assisting clients like the National Guard and Walt Disney Studios with social media strategy, research, reporting, and trend analysis. Travis was a speaker at the SMX Social Media Marketing Conference in 2013, and he also writes for Search Engine Watch. In his free time, Travis enjoys seeing live music, traveling, wakeboarding, and reading about emerging technology. @travisbernardSteven Burchett, helped a large beverage company found their digital analytics and insights team in 2012, and led the team in telling the rich story behind the data.  Today he measures the health of several global brands, monitors the reputation of a billion-dollar company, and reports the success of multi-million dollar marketing programs via owned and earned media in social and digital.  Steve also passionately advocates for user experience and teaches the “service mindset” to audiences in three countries.  When not buried

 IT vs Marketing: Who Owns the Data? Who Owns the Platform? [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Increasingly, marketing relies on IT as it becomes more data and technology driven. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than CIOs. As the lines between these two departments blend together, the questions being asked are, “Who owns the data?” and “Who owns the platform?” Really, it’s time to follow the lead of social business and share the data and platform. When companies, employees, and customers connect as part of a social business, better processes, products, and services come out of the partnership to give brands a competitive edge. A strong alliance between IT and marketing will facilitate a consistent customer experience, improving the brand as well. In this webinar, we'd like to talk about how IT and marketing departments can work together to serve the customer coherently. Please join our panel of experts to discuss:Engaging with IT to evaluate the best marketing applications.Leveraging the IT department’s strengths.What IT can learn from the marketing department.Benefits of a single platform and shared view of the customer with IT.Sponsored by @SAPSocialOD About the Panel:  Johann Wrede is Senior Director of Product Marketing for customer engagement solutions (CRM) at SAP.  He has written, implemented, sold, and marketed software for a variety of companies both large and small.  Johann is passionate about transformative technologies and the opportunities for innovation they create.  He currently spends his days thinking about how companies can leverage technology to create customer engagement. @wredefineKaiser Fung is Senior Data Advisor at Vimeo. He provides training and advisory services in business analytics and data visualization. Previously, he held leadership roles in building and managing data teams for SiriusXM Radio, American Express, [X+1] (ad tech), and Sonus Networks. He is the creator of the popular Junk Charts blog (http://junkcharts.typepad.com/junk_charts), which pioneered the genre of critically examining graphics in the media; and author of Numbers Rule Your World and Numbersense, both published byMcGraw-Hill. He has an MBA from Harvard Business School, and holds engineering and statistics degrees from Princeton and Cambridge. He is also an adjunct professor at New York University. @junkchartsPaul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and  Attack of the Customers (2013). He also wrote the monthly New Channels column in BtoB magazine for seven years. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. @pgillinRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

 People Love You: The Real Secret to Delivering Legendary Customer Experiences [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Join us for an exclusive webinar with Jeb Blount, author of People Love You: The Real Secret to Delivering Legendary Customer Experiences. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.   People Love You: The Real Secret to Delivering Legendary Customer Experiences explains how delivering a legendary customer experience is the single most important competitive advantage across all industries. In People Love You, human relationship guru Jeb Blount offers a playbook for interacting with customers in a way that creates deep, enduring connections that withstand pressures in the marketplace.About the Panel:Jeb Blount, CEO of Sales Gravy, is a leading expert on how human relationships impact account management, customer experience, leadership and sales. He helps many of the world's leading organizations accelerate revenue growth and profits through a focus on interpersonal relationships.Under Jeb's leadership, Sales Gravy has become a global leader in sales enablement solutions, including sales recruitment and staffing, sales on-boarding automation, custom sales training program development and delivery, and sales coaching.He is the author of six books, including People Buy You: The Real Secret to what Matters Most in Business, and was recently named one of the world's 50 Most Influential Sales and Marketing Leaders by Top Sales Magazine, and in a March 2014 Forbes article, as one of the Top 30 Social Selling Influencers in the world.@salesgravyTom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz

 It's All One Big Bucket: Paid, Earned and Owned [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

It’s rare that people will stumble upon your content by accident. It needs a good promotion plan that combines paid, owned, and earned. So maybe you’ll buy a Facebook ad, include it in a blog post on your website, and earn coverage in the newspaper. But as social media evolves, the definitions of paid, earned, and owned media have started to blur together. Now it’s a matter of integrating all three for maximum exposure of your content.  You’ll want to join our panel of experts to learn:How social blurs the lines of paid, owned, and earned media.How paid, owned, and earned work together.The increasing importance of earned media.Measuring the value of media.About the Panel:  Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and Social TV.  Every month, over twelve million consumers and small businesses engage with Cox Communications on Facebook, Twitter, You Tube, Pinterest, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small & mid-size businesses from its social media content hub, Cox Blue. You can follow Adam on Twitter at @adamnaide.Andrea Harrison leads Platform Strategy at RebelMouse, helping brands and publish ers maximize consumer connections through branded content and storytelling. Previously she worked on the Digital Engagement team at PepsiCo Beverages, focused on digital brand marketing including Paid, Owned and Social Media. She also lead Pepsi's start-up initiative, Pepsi Digital Labs fostering collaboration between Pepsi Marketers and start-up companies. Previous to Pepsi, Andrea was the Vice President for Strategy at Razorfish in NYC responsible for cross-functional and cross-agency leadership, building digital and marketing strategy for global clients. She also led the Razorfish Social Media Marketing practice. @andreaharrisonCrispin Sheridan is the Senior Director, Digital Scale at SAP. As part of the Integrated Digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and digital attribution. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model. Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.  Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

 Who is the Modern Customer? How Do They Want You to Talk to Them? [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

The modern customer is smart, engaged, and has already researched your product and you. They are well connected, and present on many different channels and platforms. So how do they want to be talked to? They don’t. Modern customers want you to talk with them. They want to talk with you. But as a marketer, what does this relationship look like? Is it your job to continue to engage and educate them? In this webinar, we’ll get to know the 21st century customer and how marketers need to adapt to keep them happy. Join our panel of experts to talk about:Identifying your social strengths and weaknesses.Integrating old-fashioned, human touch techniques with modern customer service.Customizing engagement opportunities to your customers, brand, products, and services.Choosing the best social channels and platforms for your company to connect with customers.Connecting authentically with customers and prospects depending on the channel and platform.Sponsored by @ActOnSoftware About the Panel: Paige Musto is director of communications at Act-On Software. In her role she oversees analyst relations, public relations, social media, and event marketing. She brings 10 years of experience managing communication programs at high technology companies in the IT Security and SaaS industries. She holds a BA in Communication from the University of California at Davis, and an MBA from Cal State University, East Bay. @PR_MavenStephanie Scott is Social Media Specialist at American Airlines. Stephanie oversees community management and content strategy for the company’s social channels, including Facebook, Twitter, Google+ and Instagram. Prior to joining American Airlines, Stephanie was Senior Account Executive atWeber Shandwick and Social Media Manager at Balcom Agency. Stephanie also founded the Social Media Club of Fort Worth in July 2010 with the goal of bringing together social media enthusiasts to advance learning. @stephaniescottAndrew Ashton is an Analyst on The Social Hive Team at Yum! Brands focusing on global social listening and insight implementation for KFC, Taco Bell and Pizza Hut.  The team has trained over 500 associates worldwide on using a sophisticated social listening tool for a number of use-cases including: reputation management, marketing, consumer insights and customer service. Further, The Hive provides real-time insights, analysis, engagement opportunities and content to the brands and other functions. Andrew also serves on the board of Best Buddies of Kentucky as the Communications Committee Chair.  Previously, he was the Communications Manager for a non-profit organization serving Indiana. Andrew is an Indiana University School of Journalism Alumni. @AndrewLAshtonPaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

 Welcome to The Collaborative Economy [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

by Jeremiah Owyang, Chief Catalyst and Founder, Crowd Companies From AirBnb, Etsy, TaskRabbit, to Lyft, the the sharing economy is on the rise. Your customers are sharing products using social media tools --rather than buying them --and that’s a disruption to you. Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what do you do if customers don’t need corporations on an ongoing basis? Altimeter’s latest research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy. In this presentation, you will find out:What’s causing this sharing movementWhich verticals are being impacted the mostWhat are the driving forces --and opposing forces to sharingWhat is the impact to corporationsWhat companies and marketers must do now to overcome this disruption.About the Panel:  Jeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011.@jowyangRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

 Listening to Your Community: What to Measure? What to Outsource? What to DIY? [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Earlier in the year, we talked about the importance of creating customer communities, but once you've done this and you're community is scaling, how do you manage? Should you outsource your community the same way people outsource their call centers? Your community manager and their team make up the face and voice of your brand. They possess a combination of marketing, PR, and customer support, with social skills to support these roles. They're usually the first to notice negative comments about your company and its products and services. They can usually alleviate issues before they spread and know which subject matter experts can help. They're also the ones announcing new features and accomplishments, and engaging customers and prospects with relevant, quality content with a human touch. In this webinar, we'd like to talk about the pros and cons of outsourcing the management of customer community, as opposed to keeping this task in-house. Please join our panel of experts to discuss:The levels of community management service.The most common mistakes employers make when hiring for outsourcingThings to consider before outsourcing any aspect of community management.Which roles can be outsourced and the benefits of this.How to find a trusted partner for your community.About the Panel:  Matt Ceniceros serves as director at PulsePoint Group, a management and digital consulting firm with a special focus on social and digital engagement. He is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media. Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is working to help build thought leadership programs that connects relevant content to the right stage of the sales motion. @mattceniLauren Klein holds a Bachelors of Arts from Michigan State University in Social Science Leadership coach with a specialization in social business, communities and change management with experience as a strategic member of corporate leadership teams. Skilled in grooming impactful leaders in today's fast-paced business environment. Background in breaking down cultural and communication silos while designing process improvements and driving policy decisions. Experienced in designing engaging communities, mentoring community managers and leaders, leadership coaching, external speaking, presenting and facilitating. A strong professional foundation with over 20 years of business experience with Fortune 500 and international corporations. @thelaurenkleinMarian Newsome is the social media community manager for Dell Data Protection software. In this role, Marian works with the backup and recovery software teams to manage DellDP’ s social media strategy across Facebook, Twitter, Google+ and the Dell Tech Center.  From producing highly engaging content, to tweeting fans as @DellDP, and launching the group’s first ever consolidated online technical community, Marian enjoys advocating DellDP’ s products with fans and providing insight into what’s next on the roadmap at Dell Data Protection.  @LreetxRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team

 Multi-Screen Engagement: Marketing Across Devices [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Studies show that a television is no longer the only place that consumers are getting their entertainment. Computers, tablets, and smartphones are all able to air your favorite shows—and the ads that go with them. This combination of multiple screens into the consumer experience is transforming how people develop devotion to certain brands, and how they stay engaged with content and brands simultaneously across different devices. Marketers must meet consumers on whichever screen they’re viewing. Not only that, it needs to be a picture-perfect experience. Otherwise, the connection with the consumer will be lost. Loyalty will go to the brands that transcend across all platforms. So how can you make sure you are interacting where your customers are, even if it’s on multiple screens at one time? You will want to join our panelists and us on this webinar when we discuss:Designing your creative with engagement and interactivity in mind.Understanding the different types of multi-screeners.Integrating your mobile and online digital strategy.Leveraging the variety of social platforms.About the Panel:  Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. @MissLindaWestChad Parizman. As the Director, Convergent Media t Scripps Networks Interactive I provide leadership on social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Prior to my current role, I served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation, creation and management of the disruptive innovation process. Utilizing innovations I've  made throughout my career in information technology and online analytics, I trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. I began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director. @cparizman Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing in the technology sector and beyond.  Romi has also authored two books on marketing- the latest one can be found here. A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids.Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin. He can be reached at romi@thekkmgroup.com Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2

 Make Your Marketing Memorable with Visual Storytelling [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People relate to visuals! Visuals and rich media spark engagement and inspire brand advocacy. In this webinar, Ekaterina Walter and Jessica Gioglio, authors of The Power of Visual Storytelling, show you how to use visuals to spark engagement and inspire brand advocacy. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations and more!About the Panel:  Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as upcoming book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @Ekaterina Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans & giving them a front row seat to what’s brewing at Dunkin’ Donuts.  @savvybostonian

 Story-Telling: To Crowdsource or Not to Crowdsource [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

More and more companies are using creative crowdsourcing every day thanks to social media channels like Twitter and Facebook, and online crowdsourcing platforms. We’re all familiar with the commercials and ads made for the Superbowl with crowdsourcing. The got milk? campaign was refreshed with the help of crowdsourcing through Zoopa. GoPro is a company known for its versatile cameras. It asks users to share their photos and videos on their website. Then they pick a new photo and video every day and share them across their social media channels. These brands are whatever their customers say about them. And a great story about your brand by a consumer is a powerful thing. Part of every marketing strategy is storytelling. It's how companies tug on the heartstrings of their customers and build a loyal following. So why not invite customers to share how your brand is a part of their lives? Or should brands be doing all the storytelling themselves? Is crowdsourcing your brand's story a good idea? Join our panelists and us on this webinar as we look at case studies of the brands we mentioned above that use creative crowdsourcing. Through these brands’ examples, we’ll explore:The risks and benefits of crowdsourcing.What are the best practices in crowdsourcing.Preparing for the deluge of crowdsourced ideas.Knowing which crowdsourced stories are worth sharing.Crowdsourcing through social channels and online crowdsourcing platforms.About the Panel:  Tobias Dennehy, a Corporate Story Architect, Editorial Change Manager, Blogger and Public Speaker with over 10 years of experience in corporate storytelling, digital content leadership and campaign management. Experiences that were made within various Communications and Marketing positions at engineering giant Siemens AG, as PR Consultant and Content Manager within the DDB agency network, as a journalist and during my studies of German literature and language, communication science and journalism . Storytelling and its regained, tangible and measurable value for human and business communication in the 21st century is my professional passion. @herrdennehyCiaran Bossom, Managing Director of Digital Enterprise & Social Participation Strategy at Saatchi & Saatchi LA. Ciaran uses his ideas to fuel new services, new forms of collaboration, and entirely new network models. At Saatchi LA Ciaran focuses on what technologies and digital experiences the agency should be pursuing, how best to make those experiences, and who to partner with in order to bring them to life. Before Saatchi LA, Ciaran served as COO for Methodfive, one of the original digital solutions agencies in New York City where he worked with his partners to restructure their business model, and helped the company pivot from developer and builder of web-based objects to full service digital agency. @ciaran212Ira Haberman, Director of Marketing at Atomic Reach. A marketing and storytelling veteran, Ira Haberman brings unparalleled experience as a creator of unique strategies and content that drive engagement across all digital platforms. Ira’s breadth and depth of experience across both digital and traditional marketing will help achieve greater visibility and deployment of Atomic Reach’s game changing content optimization platform. Prior to joining Atomic Reach, Ira was most recently Director of Digital Content for Corus Entertainment, a responsibility which included digitally branding 37 radio stations for the entertainment company. @irahabermanTom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz 

 Online Community: The New Secret Sauce for Customer Centric Enterprises [WEBINAR REPLAY] | File Type: audio/mpeg | Duration: Unknown

Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible for enabling these communities as well as creating the tech-savvy customer who expects comprehensive service. All of these benefits are regularly touted as the reasons why online communities are a top priority at customer-centric enterprises. Yet, there’s one sizable and seldom talked about benefit that can be spread on top of them. Online communities also offer an endless source of compelling and engaging content for marketers. By nurturing online customer communities, companies can reap marketing rewards of customer storytelling. If you’re hungry to transform your company’s customer service and marketing, join our panelists and us on this webinar to learn:How marketers can benefit most from online communities.Gathering customer insight through online customer communities.Creating a link between the customer's voice and practical marketing programs.Identifying, recognizing, and incentivizing your brand champions, while connecting them to prospects.About the Panel:  Tamera Rousseau-Vesta, Director of Community Marketing-Extreme Networks, is responsible for coordinating efforts to increase web traffic and brand awareness by managing the Extreme Networks award-winning community, The HUB.  With over 20 years’ experience in sales and marketing, she brings a unique perspective to the community management role. @Tamerarv Nathan Roth,  leads Digital & Social Marketing at Koodo, Canada's fastest growing telecom. Fueled by an insatiable appetite for marketing and technology, he has created award-winning campaigns and outstanding business results. Nathan has helped define how brands connect in the digital age by empowering conversation between employees and consumers. @NathanCRothVanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College. @vdimauroPaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

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