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Summary: Interviews with marketers covering the intersection of search and social media marketing.
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- Artist: Bernie Borges | Find and Convert
- Copyright: Copyright © Find and Convert 2011
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David focused his plan on building two aspects of a client relationship - professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went to Google and searched "how do I build a blog?" David found Hubpages to build a blog.
The strategic objective set was to create a consumer engagement platform. The hospital does an excellent job of taking care of sick people. It's recognized as one of America's Best Hospitals by U.S. News & World. They set out to transfer that persona to outside of the care environment. They realized that traditional media campaigns were not within budget reach.
Tom convinced his boss to sponsor a Tweetup at the Florida Aquarium. Normally, free attendance events were limited to media. The Tweetup allowed anyone in the local Twitter community to attend and experience the Aquarium for free. Tom's goal was to create buzz about the Florida Aquarium and have people talk about it on Twitter.
In this special edition podcast interview with Michelle Bauer, Chief Strategist at Common Language, and co producer of the Florida Boomer Lifestyle Conference we discuss the undeniable importance of boomers in the U.S. economy. This year's conference theme is Reinventing Life After 50 and will explore key trends that are shaping baby boomers' reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual - and what these trends mean for companies marketing to them.
In the summer of 2009 GM faced a huge branding challenge. People had not been talking about GM products because of all the attention to their bankruptcy. They decided to invite 100 journalists to show them what’s coming in the product pipe over the next three years. But, wait....Why not give consumers first crack at this tour?
Full Sail University has a 30 year track record of delivering education to students who are passionate about working in the entertainment and media industries. Its mission is to stay abreast of changing technology in the entertainment and media industry while staying focused on the students.
Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.
B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a "blow-horn" for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.
Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died.
John Jantsch, calls himself a 25 year overnight success. After spending some time with him, I understand his point. John started his own marketing agency about 22 years ago which he started after spending some time working for one. The first few years his agency did typical marketing campaigns for companies. John really enjoys working with small businesses. He realizes their needs ...
As the old saying goes in real estate, Ken has learned that in marketing it's content, content, content. Ken's strategy is to give his best in 3 to 5 minutes. He produces content that delivers on the 3 E's reaching people who are interested in his content. Ken's videos are very authentic and human. For example, during a vacation in Utah he created some video with beautiful scenery. It was totally unscripted, raw video because it was so casual with some good advice from Ken.
Chuck Hester has been humbled. He lost everything during the dot com bubble burst. When others helped him and his wife get back on their feet, he began to pay it forward. He has embraced social media as his platform to pay it forward. Chuck is the host of LinkedIn Live Raleigh. This podcast interview gives you a glimpse into his heart of gold.
Joselin Mane consolidated nine calendars of social media events into one. His calendar became the authority on social media events in Boston. He created Boston Tweetups as a way to bring people together and get connected and build relationships. Joselin is a connector and a heck of a nice guy.
Brian Halligan, CEO of HubSpot describes his new book Inbound Marketing. He describes how marketing has been the same for 50 years but has changed dramatically in the past 5 years. Marketers who create remarkable content and spread it on the web get found and create customers.
Brent Britton, aka Attorney 2.0 is not the average conservative lawyer. Brent is an intellectual property attorney. Brent's blog, Facebook, Twitter and LinkedIn content allows his personality to show, and his knowledge to flow resulting in new clients.