Future of Advertising

Advertising creative legend Patrick Collister talks about his recent appointment as Design Director for Google. And what that means for advertising agencies.

This is the final episode of our special edition Assorted Nuts podcasts. And I thought I'd save the person responsible for our flurry of activity for last - the current President of D&AD - Rosie Arnold. As well as her prestigious D&AD role, Rosie is the Deputy Executive Creative Director of BBH. And she's responsible for some incredible work for the agency. She managed to put aside half an hour for me and in that time we managed to cover: • The fact that she's only ever worked for one company • Why she's never left BBH • Her love of art and the fact that she continues to paint and create outside of her day job • The move towards creativity doing good • The difference between men and women and how they judge creative work differently • Why 90% of advertising is dross * Advice for people trying to get into the industry And that's it for this series of podcasts. There'll be more coming for the Future of Advertising podcast very soon. But I might need to take a break from the headphones for a few days after this for my own sanity. Thanks for listening!

What a treat this episode is! This Assorted Nuts interview features one of the men at the forefront of the advertising industry when it was at it's creative peak. He's been out of the industry for over 15 years now - but he's got some amazing stories. The man in question is Tony Brignull. He talks to us about: • His meandering journey to CDP - including a year writing poetry and another period becoming an excellent darts player • The process that made CDP so good at what they did • Starting his university education after his career in advertising ended - and getting a masters degree in English • Why he thinks the standard of writing has plummeted in the industry • That he uses Ad Blocker to get rid of banner ads! • Why he believes planners should report into the creative department rather than the client services department There's one more episode in this special mini-series coming tomorrow. And it's especially apt for tomorrow's D&AD 50th Anniversary celebration. Don't miss it!

This time we're talking to Al Young and Jules Vizard, the Creative Directors and Founders of St Luke's. This was the first time I'd interviewed more than one person at a time. I think it went OK - but I'll let you be the judge. We covered so many topics including: • Their individual journeys into and through the industry • The difference between a campaign idea and brand idea • What advertising used to be and where it is now • How many truly great brands come from the Chief Executive’s vision • How data can lead to better work • The story of how how the agency grew out of Chiat Day • The importance of being environmentally responsible • The importance of having a disrespect for the industry • Their passion for education and mentoring There are another two episodes left in this little flurry of podcasty goodness. I hope you're enjoying them. Pip pip!

Welcome to the continuing Assorted Nuts series. This episode features former Saatchi and Saatchi Creative Director, Jeff Stark. He tells us his fascinating history from barrow boy to film director. And shares his wisdom on the issues the industry currently has. He also covers: • What it was like working with Paul Arden. • How the world has changed for creative directors. • His interests outside of commercial films. • That ads these days are as good as they ever were. • Where he sees the future of the industry heading Keep listening! There's another legend coming tomorrow.

This is the second of our Assorted Nuts special edition podcasts - and the first of the interviews with our advertising heroes. This episode stars one of the people who created the ads that drew me into the industry in the first place - Steve Henry. You can see Julian Hanford’s brilliant photo of him if you come along to the D&AD event. Or alternatively at assortednuts.co.uk - where you can currently buy your own limited edition prints.

You can look at this two ways. It’s either episode one of the Assorted Nuts specials. Or episode thirteen of the Future of Advertising Podcast. Your choice. It features a good old chinwag with the chap behind Assorted Nuts; the brilliant photographer Julian Hanford. And I announce that I’m the words man for his pictures. In case you don’t know anything about Assorted Nuts, its a series of 50 photographic portraits and interviews with legends from the British creative industries. And we’re previewing our work in progress at the D&AD 50th Anniversary celebration next Tuesday. However, you’ll understand what it is and how it came about better if you just listen to the interview. And the next 5 days will be like Christmas morning as I release an interview with a different legend every day. Enjoy!

Fantastic! At last we have an episode featuring a new sponsor for the School of Communication Arts! We speak to Tim Leighton from Jack Morton Worldwide. Then we have a good old natter with the legendary Sir John Hegarty. And I tell you about a project I'm involved in with Julian Hanford - called Assorted Nuts. Maybe see you at the D&AD 50th Anniversary hoopla! Dave

This is the final episode of our three part George Lois special. And it's crammed full of lots more Damn Good Advice. Dave also shares three industry podcasts that he regularly listens to: • The Advertising Show • The Digital Marketing podcast • & Six Pixels of Separation And he doesn't talk about his new book - A User Guide to the Creative Mind. Not once. That's pretty impressive. But if you want to see what it's like, you can currently download a sample of the book for free from http://userguidetothecreativemind.com The next episode is a School of Communication Arts special. It includes an interview with Tim Leighton from Jack Morton - who are now sponsoring the school (well done them!) And also a chat with some bloke called Sir John Hegarty. He's a creative or something. Stay safe. And look both ways when you're crossing the road. Pip pip.

This is the second part of the epic George Lois interview. And - be warned - this is a f***ing sweary episode. If you've got a problem with cussing - in George's words - go f**k yourself! After announcing his new book 'A User Guide to the Creative Mind' in the last episode, Dave announces that you can download the first section for free at http://userguidetothecreativemind.com. All because he loves you. Go get it baby! George Lois then tells us about life at Doyle Dane Bernbach and beyond. And there was enough left over for another episode. So watch out for part 3 of the interview coming soon. If you like the podcast, please don't keep the feelings to yourself. Go and share your love on iTunes by rating and reviewing. And tell all your friends. Even the ones you don't like. And pass the link around your agency. Shalom x

The podcast is hijacked by Dave's daughter. She asks her dad why on earth it's taken sooooooo long to do another episode - and what he's been up to in that time. Dave announces his new book 'A User Guide to the Creative Mind'. Which you can buy at http://userguidetothecreativemind.com Then we have an interview with the legendary George Lois who talks about his life up until he starts working at Doyle Dane Bernbach in the late 50s. A future episode will continue his story. That's it. Many apologies for the delay. There's more than 10 hours of content in the bag. So there will probably be a flurry of episodes coming out shortly. Love you bye x

It’s taken forever. But I can now announce our new sponsor for the podcast: The School of Communication Arts I hope you’re running around whooping and hollering and high-fiving complete strangers - because that’s exactly what I want to do. It’s a perfect match. This podcast is all about the Future of Advertising and the school is education the talented individuals who *are* the future of advertising. There's more blurb about it at http://futureofadvertising.info So here’s what we’ve got in store for you this episode: An interview with Marc Lewis, Dean of the School of Communication Arts I just love hanging out with Marc. He’s one of those people that inspires and energises me. So I was delighted to interview him. He talks about: •Why he started up the school in the first place •The first batch of graduates from the school •The learnings and mistakes from the first batch of students •The breadth of expertise that the mentors bring •Who the best mentor is (guess!) •How the school is funded •The difference between heroes and legends •Why you should sponsor the school •Why you should become a mentor •The unusual sponsorship deal we’ve come to An interview with Paul Brazier, Executive Creative Director of AMV BBDO Paul looks after more creatives than anyone else in the UK. And manages to motivate them to win a startling amount of awards. His office is packed with them. I was tempted to pinch a couple of pencils or lions on my way out - he’d never have noticed. Paul talks about: •His 20 year anniversary at AMV •His involvement in the School of Communication Arts •What they get out of it •How he got into the industry •How AMV has evolved over the years •That digital isn’t about digital •The stuff that still gives him a thrill •His time as president of D&AD •His tips for creatives And then we throw it over to you to get your employer involved. We need you to convince your company to sponsor the School of Communication Arts. It doesn’t cost much. It’s tax deductible. It’s massively rewarding. And you’re investing in the future of our industry. And if none of you do it, this may be the last podcast for a while. And if any of you do, you’ll get a podcast dedicated to you. And a rosy glow inside. It’s in your hands. Toodle ooh.

Blithering crikey, old chap! That’s three podcasts in a month. I thought it would be a good idea to clear the backlog of interviews before we start on the sponsored episodes. And - nope! - I’m still not revealing the sponsor. Although I will be revealing who it is very shortly. Hopefully you’ll find some good stuff in here. If you don’t, I’d advise you to write a strongly worded letter to your local library. Or hold up a placard in front of the Belgian Embassy. As long as you don’t bother me with such trivialities. We kick off with: ***An interview with Spencer Osborn, one of Ogilvy’s Global MDs*** He quickly makes it clear that he’s not THE MD of Ogilvy, he’s AN MD of Ogilvy. And he had lots of clever and insightful stuff to say. As a taster, he covers: • how he became a global MD of Ogilvy • why he doesn’t think of himself as being in the advertising business • why he finds just doing TV and posters a bit dull • the importance of creating dialogues with people rather than just telling and selling • why targeting has always been the most important thing • what he means by ‘pervasive creativity’ • why he’s stunned at how slow some agencies have been to adopt digital • some potential problems with crowd-sourcing • the big changes between the UK and US advertising industries • about Ogilvy’s ‘Big IdeaL’ • his thoughts on the big agency model of buying-in skills in comparison to the smaller agency model of outsourcing everything • how true it is that an idea can come from anywhere ***My daughter’s regular advertising review*** We look at: • McDonald’s Time to Spy interactive YouTube video. • Allstate’s Racoon TV ad • A YouTube banner experimental thing from Lean Mean Fighting Machine. ***What comes next*** You’ll already be sick of me talking about the sponsorship. But it’ll all be unveiled in the next episode. (In fact, at the time of writing, I’m off to get the main interview for it tomorrow!) Then we need to get you involved. Yes, YOU. But more about that shortly. In the meantime, send me a blinkin’ email would you? You didn’t do it last time I asked. The address is podcast@getadditive.com. OK. Thanks. Bye.

Like a bad lover, I'm trying to make up for neglecting you over the last couple of months. Think of this episode as a bunch of cheap carnations from a service station and a generic-looking card saying how much I love you and that I promise to try harder and that it's not you - it's me. Really it is. Now wipe the tear off your cheek and give me a big hug. That's it. It'll all be better from here on in. I promise. This episode is the second of our New York specials. It's got an interview with PSFK's Piers Fawkes where he tells us about how the blog came to be so successful, the difference between the UK and US advertising industries, where innovation is and lots of other stuff. Then we've got some lovely, snappy top 5 tips from Ryan Hall, MD of Nice Agency. They do brilliant apps for all kinds of device. Most notably they did Channel 4's 4OD app for the iPad. Lovely! And back to me. I've got an announcement too. We've got a sponsor! Woohoo! Yahay! Yippee! But I can't tell you who it is just yet. Boo! Hiss! Grrrr! Not to worry. I'll be telling you very soon. And it's great news. And hopefully it means more regular episodes. And access to lots of amazing people. And ... and .. and ... I'm excited! Please, please, please give me your feedback. Or just send me an email to say hello. I love to hear from listeners. Especially you. My address is: podcast@getadditive.com I love you. Really I do. Dave

Yup. This podcast is long overdue. I'm sorry. But I've been busy. Really freakin' busy. And earning money takes priority over not earning money with the podcast. I do this for the love of it folks! (However, if you want to sponsor it, give me a shout :-D ) I've also put up a website dedicated to the podcast. You can find more information on each of the episodes there. The address is (unimaginatively) FutureOfAdvertising.info So in this episode, we've got an interview with the wonderful Cindy Gallop - former chairman of BBH, entrepreneur and all-round awesome lady. She'll tell you why the advertising industry is dying. And she doesn't mince her words. Then there's our regular advertising review with my 11 year daughter. This time she's looking at Google's Art Project, W+K's 'Write the Future' and Droga5's Jay-Z Decoded. You can find links to all the work on the new website. And I'll tell you a little bit about what I'm up to. Including some workshops on Transmedia I'm doing in London, Manchester and Edinburgh. And I promise not to leave it so long again. Love you. Bye x