The E-Myth Podcast

Today, we're talking about the launch of the new EMyth coming this September. Chief Operations Officer, Ben Ostergaard, gives a little background about the change EMyth has undergone in the past year, and what you can expect from us this fall.

Today, we talk about starting the customer conversation. In this episode we discuss: How marketing is the first relationship touch-point with clients and customers The benefit of knowing who your customer isn't The false split between business and life Bringing a fresh perspective to every conversation you have with your customers

Today, we talk about how to view your business as the product. In this episode we discuss: Why you need to decide if you want a business, or just a job The hurdle that every technical service based business must overcome in order to grow How getting outside perspective can dramatically increase the health of your business

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Freedom from the Business. In this episode we discuss: The new way of relating to business freedom How to work with employees who don't take ownership Why choice is so important for business owners

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Meeting Prospect Needs. In this episode we discuss: How to create a compelling prospects that brings customers back Why you have the authority to tell prospects "no" Important selling functions of the lead conversion process

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Management by Agreement. In this episode we discuss: Weekly EDMs: What they are and how they'll change your company culture The biggest myth about managing your employees The kind of incentives employees are really responding to in today's business environment

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about positioning with EMyth CEO, Jonathan Raymond. In this episode we discuss: How positioning affects more than just your marketing department How EMyth is positioning itself for the future Sequencing - where you must begin to attract the customers you want

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about self-knowledge. In this episode we discuss: How to discover the impact you have on your employees and customers Five exercises to lead you to a better understanding of your role as a leader

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about prioritization. In this episode we discuss: The first step you must take before prioritizing How to be proactive about where you spend your time Base-lining your work day Time management techniques

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about quantification. In order to grow your business systemically, you must have a goal in mind and a way to track your progress. In this episode we discuss: How quantifying your business metrics provides a foundation for growth How to track your marketing efforts A simple way to measure department performance in one hour a week

This week's podcast is brought to you by the 2012 State of the Business Owner Report. www.stateoftheowner.com. Today, we talk about effective messaging. You can only begin to reach the right prospects when you know who your best customer is, and what they need to hear. Today we discuss: How to start creating your marketing message The competition triangle (what it is and why you need to understand it) E-Myth's marketing message, and why it's evolving

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about recruiting and hiring. It is important to know why you're hiring and how to choose the person who best fits your company culture. We discuss: How to define your company culture Powerful ways to find the right employees The #1 tool you must have before starting the hiring process

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about meeting customer needs. It is important for every business owner to know the pivotal moment to begin rolling out the red carpet for customers. We discuss: The most important part of your sales process Long held myths about customer service Needs conversion vs. lead conversion

In this podcast, we talk about why it is necessary for every business owner to think like a Manager. When you understand the importance of managing resources, and how to do it, you can reach your business vision. We'll talk about about: The problem with "job descriptions" Why most owners have issues with their managers How to create a positive company culture by thinking like a good Manager

In this podcast, we talk about how to approach overwhelm. When you understand specific patterns leading up to the moment you feel overwhelmed, you'll be able to feel it coming on and eliminate it. We'll tell you about: The different kinds of overwhelm The causes and effects of overwhelm 5 questions you can ask to keep from feeling overwhelmed