Podcast – Six Pixels of Separation show

Podcast – Six Pixels of Separation

Summary: Six Pixels of Separation - The Twist Image Blog is marketing and communications insights from the edge. If blogs, podcasts, viral marketing, consumer generated content, search engine marketing and anything related to digital marketing or interactive marketing are on your radar, this Montreal based business blog is for you. Mitch Joel will unravel the complex world of new marketing and social media with the perspective of a digital marketing agency based in Canada. The Six Pixels Of Separation podcast and The Montreal Business Book Club are also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency in Canada is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Join Now to Subscribe to this Podcast

Podcasts:

 SPOS #340 - Flying High Again With Seth Godin | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #340 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin. Beyond Seth being a true inspiration and digital mentor to me, I was watching with bated breath his Kickstarter launch of The Icarus Deception (you can see the project here: The Icarus Deception on Kickstarter). We had many back-and-forths over email, but I was adamant about not having this conversation until after I read his latest business book from cover to cover. As soon as I was close enough, we connected and what you are about to hear is our chat about his latest book, his work and where he's going with everything. I also have three extra copies of The Icarus Deception that I am going to give away to the first three people who correctly answer in the comment section below the name of the musical artist that inspired the title of this podcast episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel. Running time: 47:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with: Seth Godin. The Icarus Deception. A massive list of Seth Godin's best-selling business books. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel.

 SPOS #339 - Marketing Is Dead According To Bill Lee | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel. Running time: 48:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with: Bill Lee. Marketing Is Dead - Harvard Business Review. Customer Reference Forum. The Hidden Wealth of Customers. Follow Bill on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

 SPOS #338 - Jaffe And Joel #24 (Across The Sound 24.20) | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 24th conversation (or, as I like to affectionately call it, Across The Sound 23.20). In this episode, we discuss the changing and evolving description we use for "creative," and what it means to be a creative in 2012... pushing into 2013. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel. Running time: 48:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. Here's the Jaffe vs. Joel debate on marketing and its role in the consumer's future. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel.

 SPOS #337 - The New Nonprofit With Beth Kanter | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #337 of Six Pixels Of Separation - The Twist Image Podcast. It's the stuff legends are made. Good legends... about good people. Beth Kanter has always had a passion for making a difference. Meld that with her early understanding of technology and the power of connectivity and you can't mention the words, "social media for nonprofit organizations" and not hear the name, Beth Kanter, at the same moment. She has over 400,000 followers (and that's just on Twitter). Her blog, Beth's Blog - How Nonprofits Can Use Social Media, is widely regarded are the destination for nonprofit, charitable, NGO and other groups trying to make a difference in the world. Her first book, The Networked Nonprofit, is desk-table essential reading for anyone in the charitable and cause space and, most recently, she published a second book, Measuring the Networked Nonprofit, with co-author KD Paine. Both books have reached #1 on the list of nonprofit books on Amazon (which should come as no surprise). She is candid and forthcoming about the many opportunities nonprofits have to leverage social media to make a difference. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #337 - Host: Mitch Joel. Running time: 46:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Beth Kanter. Beth's Blog. The Networked Nonprofit. Measuring The Networked Nonprofit. Follow Beth on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #337 - Host: Mitch Joel.

 SPOS #336 - Stats, Lies And Data With Tom Webster | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #336 of Six Pixels Of Separation - The Twist Image Podcast. I've got a bit of guilt about the recording of this podcast. I tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant) is Vice President of Strategy for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. In the race up to the last U.S. presidential elections, I know how swamped Tom was, but he agreed to be on my show to help promote another project he has called,  The Social Habit, that looks at social media research. So, what you're getting is a podcast that was recorded before Barack Obama took office for a second term. That being said, none of the content we discussed was time-sensitive. Lastly, Tom is both incredibly smart, insanely funny and has a dry sense of sarcasm (or, a man after my own heart). In short, it was a total pleasure to finally have him on the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #336 - Host: Mitch Joel. Running time: 54:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Tom Webster. BrandSavant. Edison Research. The Social Habit. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #336 - Host: Mitch Joel.

 SPOS #335 - The Connected Company With Dave Gray | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business"). It's going to take discussions - like the one you are about to hear - and lot more c-suite actions for all of us to better understand how this all comes together. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel. Running time: 45:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Dave Gray. The Connected Company. Gamestorming. Follow Dave on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel.

 SPOS #334 - Creating An Impact With Chris Brogan And Julien Smith | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so much more than follow-up to their first effort and how it's not about social media (while still being about social media). It's a great read if you're trying to figure out how to make the work that you do not only resonate, but for it to create true value and merit in the world. Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel. Running time: 51:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Chris Brogan and Julien Smith. Trust Agents. The Impact Equation. Follow Chris on Twitter. Follow Julien on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel.

 SPOS #333 - Learn To Do Anything With Tim Ferriss | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast. There are few people that fascinate me as much as Tim Ferriss. He's young (35 years old), has two bestselling books (The 4-Hour Workweek and The 4-Hour Body) and a soon-to-be third one (The 4-Hour Chef). If that weren't enough, he is also an angel investor and advisor for companies like Facebook, Twitter, StumbleUpon, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. Like I said, he's an impressive young man, and that's not even scratching the surface on his bio. Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life, on Amazon's publishing imprint (which many of the major retailers have refused to carry). I'm someone who can't boil an egg or turn on a barbeque, so trust me when I say: this book is not just about cooking. It's really a book about how you can  learn to do anything well (and fast and efficiently). Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel. Running time: 41:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Tim Ferriss. The 4-Hour Chef. The 4-Hour Workweek. The 4-Hour Body. Follow Tim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel.

 SPOS #332 - On Great Leadership With Mark Miller | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast. There are few kinder people than Mark Miller. I had the pleasure of meeting Mark many years ago at my first TED conference. I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness more than I should have at that first event, and over the years I would look forward to running into him at every TED. Mark is the author of three excellent books on leadership titled, Great Leaders Grow (his latest), The Secret Of Teams and The Secret. With each of these books, Mark worked (at varying levels) with Ken Blanchard (master author of books like, The One Minute Manager, Who Moved My Cheese?, Raving Fans and many more). I had been chomping at the bit to chat with Mark about his thoughts on what it takes to be a great leader. Mark is also the Vice President of Organizational Effectiveness at chick-fil-a. Our chat finally happened and the timing was, somewhat awkward. Chick-fil-a had created a firestorm when their COO, Dan Cathy, made several public statements about his thoughts on same sex marriage. Being who I am, I had to ask Mark about this as well. For the record: I am all for two things: happiness and peace. If two people want to be together and love each other, I don't care who they are (or what they are), so long as they are adding more happiness and peace to the world. This podcast (and the blog) are never political, so I did my best to navigate the issue. I hope I both didn't let any of the regular listeners down while, at the same time, respecting and honoring my friendship and admiration for the way Mark thinks about business and leadership. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel. Running time: 48:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark Miller. Great Leaders Grow. The Secret of Teams. The Secret. Mark's blog: Great Leaders Serve. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel.

 SPOS #331 - Living In The Social Era With Nilofer Merchant | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best to never miss anything that she publishes. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel. Running time: 36:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel.

 SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom's offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow's Leaders Would Change Today's Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel. Running time: 47:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jonathan Salem Baskin. Branding Only Works On Cattle. Bright Lights & Dim Bulbs. Histories of Social Media. Tell The Truth. Become a Brand Truth-Teller: The Tell The Truth Contest. Dim Bulb. Advertising Age. Follow Jonathan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

 SPOS #329 - Avinash Kaushik Digs Deep Into Facebook Marketing | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 doesn't disappoint. Take a listen and enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Running time: 57:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Avinash Kaushik. Occam's Razor. Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel.

 SPOS #328 - Jeremiah Owyang Talks Social Business And Social Media | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. He's back to discuss how businesses are becoming more social, and what this means to marketing and media professionals. We also tackle his latest research report: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel. Running time: 44:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jeremiah Owyang. Altimeter Group. Web Strategy. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel.

 SPOS #327 - Bob Hoffman Is The Ad Contrarian | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caught my attention. The article was called, The Ad Contrarian's Reality Check. And, this is what Hoffman said: "The biggest myth is that the digital ad industry knows what the hell it's talking about. Almost every 'expert' and 'industry leader' who has made predictions about digital advertising over the past 10 years has turned out to be wrong. They told us interactivity would make advertising more effective and engaging. It hasn't. Consumers have shown no inclination to interact with online advertising. They told us traditional advertising was on the way out. Anyone who believes this must have slept through the Olympics. They told us that the DVR was going to devastate the effectiveness of TV advertising. Studies have shown it has had little to no effect on consumer purchasing behavior. They told us the PC and the television were going to converge. They haven't. They have have had a parade of social media miracle cures that were going to 'change everything' -- blogs, podcasts, widgets, YouTube, Facebook, games, Twitter, LinkedIn, FourSquare, Pinterest, QR codes and, of course, now content. Mostly they have turned out to be over-hyped, marginally-to-moderately effective marketing tools that have not been game-changers, as advertised. The digital ad industry is unreliable at best, and irresponsible at worst." Ouch. You can imagine how hungry I was for more. I reached out to Hoffman and asked if he would be a guest on the podcast. He agreed. I also bought both of his books, The Ad Contrarian and 101 Contrarian Ideas About Advertising. His books were sharp and hilariously funny. I may not always agree with everything Hoffman says, but his content is well worth digging into as his experience and expertise in the advertising industry cannot be denied. Ultimately, if you just want to laugh about how industry evolves, the books are worth the price of admission. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel. Running time: 44:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Bob Hoffman. The Ad Contrarian. The Ad Contrarian book. 101 Contrarian Ideas About Advertising. Hoffman/Lewis (Bob's agency). Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel.

 SPOS #326 - The Converged Media Imperative With Rebecca Lieb | File Type: audio/mpeg | Duration: Unknown

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. While the report came out in July 2012, the content could not be more in-line with the recent advertising conversations that are being had in relation to the efficacy of advertising on Twitter and Facebook and beyond. In an effort to better understand what marketers need to know about paid, earned and owned media, the time was ripe to dig into their research and have Rebecca break it all down for us. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel. Running time: 31:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel.

Comments

Login or signup comment.

Music says:
Jbdcolley says:

This is one of the best and most consistent podcasts on the planet! Mitch does an amazing job every week and it is a pleasure to learn from him!

Tisites says:

tis-ites.com/seo.html India's most trustful web design and web development company