...a Man to Fish... show

...a Man to Fish...

Summary: The impulse to create and the discipline to sell what you create to the market are two very different mindsets. The entire purpose behind ...a Man to Fish... is to demystify the financial, business, marketing and branding aspects of being a successful professional photographer or creative entrepreneur. Over the last 7 years of running a photography business (and succeeding and failing at every aspect and price point) we have learned a lot about what works and more importantly why it works. So much of the assumed wisdom out there is just not working and the mission of this podcast is to cut through the noise and get down to what really works. This is NOT an interview show, this is real talk about what success means and how to get there.

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Podcasts:

 Episode 30 – The …a Man to Fish… Photography Business Podcast – Your Brand Value w/ Anne Schmidt | File Type: audio/mpeg | Duration: Unknown

Anne is a Maine Wedding/Portrait photographer and also a good friend of mine.  Anne is the kind of photographer that I run this blog for – the working entrepreneur in the trenches getting their business established.  I think too often we focus on the people who stand on the mountain and claim to have it all figured out when the reality is that those of us who are making our living as creative entrepreneurs are always figuring it out as we go.  You never really “make it” – you’re always working to figure out how to get to the next level. Anne and I discuss her process in photography, from being a college newspaper photographer to deciding to quit her part-time job and the realities of that decision.  Anne talks about the significance of being able to articulate her brand value proposition and what that understanding has done for her progress. Check out Anne’s photography at http://www.anneschmidtphotography.com/ – trr   If you like the podcast and would like to see it continue please share it out everywhere that you can and join our subscription list for updates on future episodes as well as exclusive podcast content.  

 Episode 29 – The …a Man to Fish… Photography Business Podcast – Salesographer w/ Spencer Boerup | File Type: audio/mpeg | Duration: Unknown

If you’re a long-time, back-in-the-day listener of the podcast you remember Spencer from episode 8.  Spencer has a new sales product out that I think every photographer could benefit from, so he’s joining the podcast today to talk about how important the sales process is and how to implement his simple strategy for closing $2K+ portrait sales every time. I respect my audience, and I appreciate everyone who logs it to read an article or check out a podcast.  So I’ve strictly avoided the hundreds of affiliate links to various products and requests for sponsorship and endorsements.  I’m not going to post about anything unless I completely believe that it is a benefit to you and not just a simple benefit, but something that will make a tangible difference in your business. Spencer has been to my workshop.  That means I’ve seen Spencer’s actual numbers and I can completely attest to the fact that his portrait sales are consistent and impressive.  I love whenever someone can break down an esoteric, emotional process into a repeatable structure and Spencer has done that with the sales process.  You can’t be a professional and avoid sales and this product will help take the stress out of selling and actually make your clients happier with the end result of working with you. Check out Spencer’s work here – Spencer Boerup Photography Buy Salesographer here – seriously, you’ll make more money.  Special pricing available till June 14. Salesographer is holding a raffle for a FREE Camera (Nikon d600 or Canon 6d) for liking and what not – the raffle ends June 14th so sign up now and share it out. Subscribe to AMTF to receive the extended edition of episode 8 with […]

 Episode 28 – The …a Man to Fish… Photography Business Podcast – Get your sh!t straight | File Type: audio/mpeg | Duration: Unknown

Neal Carpenter took me at my word.  I’ve posted on this blog, on Twitter and Facebook that I’m always interested in topic and guest suggestions for the podcast.  So last week Neal asked me a question on Twitter and today he’s on the podcast talking about the apprenticeship model and how photographers ought to build their businesses.  Also joining this episode is Heather Cook – Heather is a part of the Middle Georgia Photographer’s Group along with Neal that is putting on the “GET YOUR SHIT STRAIGHT” photo conference that I’ll be speaking at this July24-25.  You probably ought to travel down to Macon, Georgia this July and meet us all. Check out Get Your Sh!t Straight on Facebook Register for the conference here Neal’s photography – iNWARD Studio Heather’s site – Heather Cook Photography If you like the podcast and would like to see it continue please share it out everywhere that you can and join our subscription list for updates on future episodes as well as exclusive podcast content. We helped Heather change her business to better meet her needs and dramatically raise her prices.  If you’d like the same change for your own business check out the SEXY BUSINESS Workshop – now available Live and in your home through Google+  

 Episode 27 – The …a Man to Fish… Photography Business Podcast – Everybody loves [b]ecker | File Type: audio/mpeg | Duration: Unknown

I became acquainted with [b]ecker through an online Facebook group.  I was aware of him from when I first became a photographer and it was interesting to track his perception of how the industry has changed over the last few years in particular.  There was also some controversy raised simply by having him on the podcast and I appreciate [b]ecker addressing those issues head on.  So please check out the show and let us know what you think. (Skype got a little hinky at the end and the audio quality suffers a bit – forgive us) Check out [b]ecker’s website here - http://www.thebecker.net/ Check out the [b] school here – http://www.thebschool.com/ …and check out Photogrefers – http://www.photogrefers.com/ Thanks to [b]ecker and thanks to all of you for your continued support. If you like the podcast and would like to see it continue please share it out everywhere that you can and join our subscription list for updates on future episodes as well as exclusive podcast content. You need professional help – Check out the SEXY BUSINESS Workshop – now available Live and in your home through Google+  

 Episode 26 – The …a Man to Fish… Photography Business Podcast w/ Fer Juaristi | File Type: audio/mpeg | Duration: Unknown

Fer’s becoming a major force driving wedding photography forward today.  Listen up and look at his penis. Fer Juaristi Wedding Photography – http://ferjuaristi.com/ Clicks by Fer Portrait Photography – http://www.clicksbyfer.com/ Visbons – the new book by Fer Head over to Fer’s site at let him know how you felt about the episode.  Many thanks to Sandra Costello, Seshu, Jeremy Bischoff, Shari DeAngelo, Ryan Brenizer, Liz Baughier, Kyle Hepp, Carolina Guzik, Sachin Khona, Denis Adonis, and Ashley Scobey for submitting questions.  Please know that I’m always looking for suggestions, questions, guests and topics.  I want your feedback so please nominate someone with an opinion about the industry (even yourself) to be a future guest on the podcast.  Send suggestions, comments and questions to info@amantofish.com. Thanks to Fer and thanks to all of you for your continued support.  If you like the podcast and would like to see it continue please share it out everywhere that you can and join our subscription list for updates on future episodes as well as exclusive podcast content. – trr You need professional help – Check out the SEXY BUSINESS Workshop – now available Live and in your home through Google+  

 Episode 25 – The …a Man to Fish… Photography Business Podcast w/ Paul Gero Part 2 | File Type: audio/mpeg | Duration: Unknown

Let’s not mess around – check out Part 1 of our interview with Paul Gero and then dive headlong into Part 2.  We pick up right where we left off talking about Paul’s business and direction going forward and we also cover issues of longevity in business, the state of the professional photography industry, and the realities and impact of sponsorship.  I think you’ll dig it. Episode 24 (Part 1 of the interview with Paul) is available here – The AMTF podcast, Episode 24 Check out Paul Gero Photography – http://www.paulfgero.com/ If you’re interested in Paul’s book you can order it here – Digital Wedding Photography   As always we welcome your suggestions for future topics and guests.  Send any show ideas to question@amantofish.com.  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE. If you like the podcast please share it out and Follow on Twitter or Like on Facebook for future updates and episodes. – trr We’ve got new SEXY BUSINESS Dates announced for Atlanta (July 7-10) and Boston (November 3-6) later this year.  Check out the WORKSHOPS page for more information.

 Episode 24 – The …a Man to Fish… Photography Business Podcast w/ Paul Gero Part 1 | File Type: audio/mpeg | Duration: Unknown

Paul is the podcast gift that keeps on giving. Last week’s episode with Jonathan Canlas was one of the most-listened-to podcast to date and Paul was the person that put Jonathan and I together.  Originally Paul contacted me to talk about revitalizing his business.  Paul is one of the few in this industry who has been behind the camera professionally for 30 years with no signs of stopping.  But like most of us who make it past a few years Paul is finding himself in a transition period needing to revitalize his business post-recession. What follows is a two-part interview.  In the first installment we cover Paul’s history in photography included working in newspapers, sports, and editorial photography prior to transitioning into portraits and weddings.  From there we transition into examining Paul’s value proposition and how he’s going to adjust his branding/positioning going forward.  For those of you interested in the SEXY BUSINESS Workshop and how we approach brand development and marketing/value-communication this interview will give you a taste as to how we approach that. Paul is one of the good guys and I’m quite thankful that he was so candid in this interview.  Please check back April 1st (Fool’s day suckah!) for Part 2 of this interview where we talk more branding/positioning as well as about the realities and drawbacks of sponsorship and the state of the photo industry.  You won’t want to miss it. Check out Paul Gero Photography – http://www.paulfgero.com/ If you’re interested in Paul’s book you can order it here – Digital Wedding Photography   As always we welcome your suggestions for future topics and guests.  Send any show ideas to question@amantofish.com.  Also, I am interested in playing around with the podcast format […]

 Episode 23 – The …a Man to Fish… Photography Business Podcast w/ Jonathan Canlas | File Type: audio/mpeg | Duration: Unknown

Before I say anything else I have to thank Paul Gero for setting this up.  Paul introduced me to Jonathan.  Jonathan has carved out a niche as a film advocate with the FILM IS NOT DEAD workshop and book series.  Now Jonathan has a business-related book to add to the empire.  Sounds like a prime time to talk business. Check out the new FIND Business Guide HERE Dates for the Film Is Not Dead Workshop can be found HERE Got some film to burn?  Get it developed at the FIND Lab Also, if you have yet to read the personal post yesterday that I referenced in the podcast, please check out “Why I care about business” As always we welcome your suggestions for future topics and guests.  Send any show ideas to question@amantofish.com.  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE. If you like the podcast please share it out and Follow on Twitter or Like on Facebook for future updates and episodes. – trr We did the WPPI thing last week and we’re very happy to be home.  We’ve got new SEXY BUSINESS Dates announced for Tucson (April 22-25), Atlanta (July 7-10) and Boston (November 3-6) later this year.  Check out the WORKSHOPS page for more information. We’re doing some adjustments to the whole SEXY BUSINESS process so all further workshops will be for advanced business owners (a more beginner option will be introduced soon).  If you’re curious about whether the Advanced or Beginner option is right for you drop me a line at workshop@amantofish.com

 Episode 22 – The …a Man to Fish… Photography Business Podcast w/ Reggie Campbell | File Type: audio/mpeg | Duration: Unknown

FIlm photography, big heads and big attitudes.  Reggie and I have been throwing snarky comments back and forth over Twitter for a while now, and we’re finally breaking internet bread.  Hear us talk pricing, selling digital files, race in wedding photography and the film photography fad.  Dig it. Check out Reg Campbell and his crazy work here – HERE   As always we welcome your suggestions for future topics and guests.  Send any show ideas to question@amantofish.com.  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE.   – trr   P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) – scratch that, Vegas is SOLD OUT!. Never fear – check out our latest workshop – Tucson Arizona – April 22-25 2013

 Episode 21 – The …a Man to Fish… Photography Business Podcast w/ Michelle Turner | File Type: audio/mpeg | Duration: Unknown

If you are at all interested in working destination weddings then Michelle Turner ought to be on your radar.  She has been consistently booking international work for years and she has it down to a science.  Check out the episode below. Check out Michelle Turner Photography HERE Michelle is an author of a few photography books, get them here: Wedding Photography NOW!: A Fresh Approach to Shooting Modern Nuptials (A Lark Photography Book) The Wedding Photography Field Guide: Capturing the perfect day with your digital SLR camera – Book Edition   Also – Michelle is teaching an online intensive off-camer flash course through ClickinMoms.  Click here to sign up – http://www.clickinmoms.com/cmu/archives/listing/lighting-101-one-light-ocf As always we welcome your suggestions for future topics and guests.  Send any show ideas to question@amantofish.com.  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE.   – trr   P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) – scratch that, Vegas is SOLD OUT!.  Still spots open in Chicago (april 21-24) – get the info and book your spot now!.

 Episode 20 – AMTF Photography Business Podcast: Chicken$#!+ with Daniel Lateulade, Alan Abrams and Josh Gull | File Type: audio/mpeg | Duration: Unknown

For the first time on the podcast we’ve got a roundtable discussion on pricing and the implications where you set your starting, average and top-level price points.  All three guys are SEXY BUSINESS graduates, friends of mine, and kick-ass photographers you should be aware of.  Check out the episode and let us know what you think about pricing in the comments below RIGHT CLICK TO DOWNLOAD Check out Alan here – Long Island Wedding Photographer Alan Abrams Check out Daniel here – Fort Lauderdale Wedding Photographer Daniel Lateulade Josh’s website – Nashville Tennessee Wedding Photographer Josh Gull And if you haven’t heard them yet I totally recommend checking out one of Josh’s previous podcasts – Episode 13 – My Spirit Animal with Josh Gull Episode 15 – Positive Polly and Negative Nelly with Josh Gull   We have a bunch of podcast guests lined up, and we’re always looking for new topics and guest suggestions.  So please send your questions, comments and referrals my way.  Also, help the podcast grow by sharing it out – if you like it tell a friend and if you hate it tell and enemy. Many thanks – trr   P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) – scratch that, Vegas is SOLD OUT!.  Still spots open in Chicago (april 21-24) – get the info and book your spot now!.

 Episode 19 – AMTF Photography Business Podcast: Sensible Photographer with Richard Israel | File Type: audio/mpeg | Duration: Unknown

Part two of our podcast interview with Richard Israel is live!  If you missed part 1 check it out here: Episode 18 – AMTF Photography Business Podcast: Emerging from the Dark Ages with Richard Israel Now dig in the rest of our conversation: Check out Richard on the web – North Carolina Portrait and Wedding Photographer Richard Israel We have a bunch of podcast guests lined up, and we’re always looking for new topics and guest suggestions.  So please send your questions, comments and referrals my way.  Also, help the podcast grow by sharing it out – if you like it tell a friend and if you hate it tell and enemy. Many thanks – trr   P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10).  Still spots open in Chicago (april 21-24) – get the info and book your spot now!.

 Episode 18 – AMTF Photography Business Podcast: Emerging from the Dark Ages with Richard Israel | File Type: audio/mpeg | Duration: Unknown

So excited to bring back the podcast with fashion/editorial/portrait/wedding/film/digital/Renaissance Photographer Richard Israel.  Less reading, more listening – hop to it: Check out Richard on the web – North Carolina Portrait and Wedding Photographer Richard Israel Tune in next week for part 2 of our interview with Richard.  If you dig this show, Richard, and the podcast in general please share it out into the world and help grow our audience. Many thanks – trr P.S viagra online. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10).  Still spots open in Chicago (april 21-24) – get the info and book your spot now!.

 [AUDIO POST] Panel discussion – “Setting yourself & your business apart” | File Type: audio/mpeg | Duration: Unknown

Last week the Atlanta SMUG group hosted a panel focusing on established wedding photographers answering questions about how they got to where they are and how they’ll grow going forward.  Jamie and I were included on that panel along with Ashley and Graham Scobey and Jeremy Harwell.  Even though all three of our studios are active in the Atlanta market we all work differently and manage our businesses differently, so I think you’ll enjoy the varied perspectives on what it takes to be successful.  This is a recording of that discussion – check it out and let us know what you agree with and if you have any other questions you’d like us to address (maybe on a future podcast or livestream?) As a side note I’m continually impressed at how much effort Smugmug puts into supporting these monthly meetings without turning them into a commercial.  They say that are trying to foster community amongst local photographers and their actions are proving that they mean it.  I’m not affiliated with Smug in any way, or compensated to say that, I just think it is cool and worth pointing out.  Thanks to Smug and the other sponsors of the event – Think Tank Photo and PPA. I’m proud to be on this panel with my wife and 3 other photographers that are not only successful in their craft but also people I consider friends.  Thanks to Ashley and Graham for asking us to be a part. SHOW NOTES: If you are in the ATL area you ought to join our Atlanta SMUG Facebook page and check out our next meeting.  No matter where you are there is probably a group like this getting together regularly – […]

 Episode 17 – AMTF Photography Business Podcast: Spencer Lum of Ground Glass | File Type: audio/mpeg | Duration: Unknown

The AMTF podcast is back, this time with Spencer Lum of the Ground Glass blog and 5 West Studios.  As I said in the podcast if you like the types of topics that we discuss here you’ll love Ground Glass.  Spencer and I talk purpose and overall philosophical approach to photography and business.  I am very happy with this episode and (if he’s willing) Spencer will be back for more. This week we announced the …a Man to Fish… channel on Youtube and the podcast is being posted there.  No worries though, we are still loading this bad boy up on iTunes as well.  No matter which avenue you take to listen I would really appreciate it if you headed over to the Youtube channel, subscribed, and gave us a like rating.   Episode 17 on Youtube  Episode 17 on iTunes   SHOW NOTES As I said, you really ought to be reading the Ground Glass blog - www.ground-glass.com 5 West Studios Homepage – www.5weststudios.com We referenced the Upcoming “I Will Make You Suffer” workshop in the show, apply here – http://ground-glass.com/?p=2748   Let me know what you think about the show and be sure to share the episode if you liked it.  Ratings both on Youtube and iTunes really help us grow the audience.  Thanks.   – trr

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