Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Summary: Copyblogger FM is a weekly, short-form broadcast hosted by a href="https://twitter.com/dvest" target="_blank"Darrell Vesterfelt/a and a href="https://www.twitter.com/timstodz"Tim Stoddart./a Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
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- Artist: Rainmaker.FM: The Digital Marketing and Sales Network
- Copyright: © Rainmaker Digital LLC
Podcasts:
In the fourth and final episode in our series on content curation, we talk about the importance of consistently gaining wisdom by curating knowledge — and how to do it. Your audience expects a lot out of you. As well as they should. Which is why if you want to build a business you needPlay Episode
In the third part of our four-part series on curation, we analyze what separates successful writers from … everyone else. It starts with their ability to curate ideas from multitudes of sources. The blank page. Writer’s block. Newer writers often claim to fear both of these. We’ve all been conditioned to do so. (I admit:Play Episode
In this episode of The Lede, we take you through the who, what, when, where, and why (plus the how) of link curation. When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feelPlay Episode
Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundationalPlay Episode
Do you refuse to settle? Do you want to do things your way? Do you have a different way of looking at the world? And, most importantly, are you looking for a way to make your weirdness an asset? If you answered “Yes” to any of the four questions above, then I’ve got a greatPlay Episode
“Buttons are cute, and they’re charming. You can’t be scared of a button.” These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time.Play Episode
You want to be a broke-ass blogger, don’t you? No, of course you don’t. But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom. What’s sad is that a lot of of online business owners do payPlay Episode
Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it. If, on the other hand, you are writing a blog toPlay Episode
This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post. By the way, did you know that this podcast series is based on the most shared Copyblogger post of 2014? It is — and if you haven’t checked out the infographic forPlay Episode
Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive. It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience. Mr. Godin has imparted his wisdom on how to develop authority. He has sharedPlay Episode
You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?” Good question. First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode hasPlay Episode
Agree or disagree, trust or question, the one constant was that everyone had a reaction. Now almost three weeks later, it’s time for us to react to the reaction. Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gavePlay Episode
Microseduction. I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that. Here it is: mi·cro·se·duc·tion noun a slow, patient process for creating a emotional tie in an audience member to a piece of media ThePlay Episode
In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy. Google Hangouts are an invaluably useful tool. We’ve made mention of this before. And if you’ve been listening to the New Rainmaker podcast,Play Episode
Learn how to seduce your audience — and why it’s so important to do so — in this episode of The Lede. Has a singer ever been more seductive than Marvin Gaye? Especially when crooning his classic, “Let’s Get It On”? We often think about seduction in this sense: as being sexual, sometimes even manipulative.Play Episode