PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity show

PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

Summary: Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.

Join Now to Subscribe to this Podcast

Podcasts:

 046: Coaching in Business | File Type: audio/mpeg | Duration: 57:18

Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves. Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward. -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. - Online http://www.icoachacademy.com - International Coach Academy http://www.coachfederation.org - International Coach Federation - Books The Now Habit - Neil Fiore -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 045: Networking For Business | File Type: audio/mpeg | Duration: 47:50

Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started. Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking! Tech Tip: Consider having short-run business cards printed specifically for an event -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. - Online http://www.biznetworkguy.com - John Davy's brand new site http://www.preneurmedia.tv/moocards - The Digital Print Service Dom uses to print his event-focused business cards https://www.sendoutcards.com/7daytrial/ - Custom Greeting Cards to stay in touch -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 044: Outsourcing - Mechanics vs Core Business | File Type: audio/mpeg | Duration: 44:53

Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business. Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects Tech Tip: Investigate software and systems that may help you automate some of your business processes -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. - Books The E-Myth - Michael Gerber Getting Things Done - Robert Allen -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 087: End of Year Awards 2012 | File Type: audio/mpeg | Duration: 45:51

It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions. Categories: - Books Winner: Trust Me I'm Lying - Ryan Holiday Mentions: 4 Hour Chef - Tim Ferris - Software/App Winner: Evernote - Digital Note-taking App Mentions: MagCast - Digital Publishing Platform for Apple's Newsstand - Hardware Winner: Macbook Air + Elgato Turbo 264 HD - Great portable media production setup - Podcast Winner: Freakonomics - Fascinating insights into world economics Mentions: Mixergy - Course Winner: Dan Kennedy - Over My Shoulder Mentions: Accelerated Learning Techniques - Brian Tracy Also: ProfitHacks! - Service Winner: Xero.com - Online accounting software solution Mentions: IFTTT - Automatically trigger events based on online happenings - Blog/Site Winner: iwillteachyoutoberich.com - Ramit Sethi's site Mentions: tuckermax.me , thriveforward.com , Fraser Speirs - Event/Show Experts Industry Association Event - San Diego - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

 043: Marketing Assets | File Type: audio/mpeg | Duration: 50:47

Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books Rich Dad Poor Dad - Robert Kiyosaki - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business PreneurCast Episode 37 - The Preneur Hierarchy -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 042: Branding is a By-Product | File Type: audio/mpeg | Duration: 43:49

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy - Online Resources: The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 041: The Marketer's Filter | File Type: audio/mpeg | Duration: 46:28

Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors Tech Tip: If you are using online video, be sure to include your web address! -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony - Online Resources: The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 040: Getting Publicity with Press Releases | File Type: audio/mpeg | Duration: 50:57

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 38 - How Pete Sold the MCG - Online Resources: http://www.prweb.com/ - PRWeb http://www.aapmedianet.com.au/ - AAP MediaNet http://helpareporter.com - HARO - Help a Reporter Out http://www.reporterconnection.com/ - Reporter Connection http://www.sourcebottle.com.au/ - Source Bottle -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, leave us a review on iTunes.

 039: How to Read a Book | File Type: audio/mpeg | Duration: 44:32

This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes. -= Links =- - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe Breakthrough Rapid Reading Multimedia Learning Mindhacker Moonwalking with Einstein - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 30 - Notetaking for Fun and Profit - Online Resources: http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 038: How Pete Sold the MCG | File Type: audio/mpeg | Duration: 46:35

This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project. Take Away: Look for the opportunity (as Pete did) and take action Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com Tech Tip: When signing up to mailing lists, use the youremail+swipe@gmail.com trick -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 27 - Product Launches PreneurCast Episode 37 - The Preneur Hierarchy - Online Resources: http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch http://preneurmarketing.com - Pete's site, where you can sign up and receive a free audio copy of the How to Turn Your Million Dollar Idea Into a Reality book -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 037: Preneur Hierarchy Framework | File Type: audio/mpeg | Duration: 40:06

Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve. Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011 Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your -= Links =- - Online Resources: http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality http://www.aweber.com - Email Autoresponder service http://www.mailchimp.com - Email Autoresponder service Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 036: Checklists, Frameworks and Action Plans | File Type: audio/mpeg | Duration: 46:44

In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011 Tech Tip: Use a simple tool like Powerpoint or Keynote to make your checklist look more interesting then either print it out or use the Export as Picture option to save it as an image that you can use as a desktop wallpaper image so that it's always available -= Links =- - Books: The Checklist Manifesto - Atul Gawande Pitch Anything - Oren Klaff Moonwalking with Einstein - Joshua Foer -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 preneurcast035: Pete and Dom's Favourite Things | File Type: audio/mpeg | Duration: 23:10

In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 preneurcast034: 2011 Awards - The Shitweasels | File Type: audio/mpeg | Duration: 56:26

It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs. -= Links =- - Books: Built to Sell - John Warillow Pitch Anything - Oren Klaff - Software/App Dropbox Evernote Zite (iPad) - Hardware Doxie Scanner EyeFi Card iPad Livescribe Smartpen - Podcast I Love Marketing Mac Power Users - Course Dan Kennedy's Influential Writing Immediate Edge (there's a $1 trial right now!!) - Service http://www.shoeboxed.com/ http://JustReadItFor.me - Blog/Site http://www.noise.re/ http://www.macsparky.com/ http://www.fourhourworkweek.com/blog/ http://sethgodin.typepad.com/ http://www.marco.org/ - Documentary Comedian - Jerry Seinfeld -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

 preneurcast033: Business Books for Beginners | File Type: audio/mpeg | Duration: 56:52

This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business. -= Links =- - Pete's Top 5 Business Books for Beginners: Influence - Robert Cialdini The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries) The Little Red Book of Selling - Jeffrey Gittomer Guerilla Marketing - Jay Conrad Levinson How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com) - Pete's Honourable Mentions My Life in Advertising/Scientific Advertising - Claude Hopkins Business Model Generation - Alexander Osterwalder - Dom's Top 5 Business Books for Beginners: The E-Myth - Michael E Gerber Rework - Jason Fried Built to Sell - John Warillow Why We Buy - Paco Underhill Pitch Anything - Oren Klaff - Dom's Honourable Mentions Flinch - Julien Smith - Online Resources: http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://audible.com - Audio Book subscription service -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

Comments

Login or signup comment.