PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity show

PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

Summary: Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.

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Podcasts:

 061: Stick | File Type: audio/mpeg | Duration: 44:18

This week, Pete and Dom talk about "stick" - ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products. Action Steps: If there is any kind of delay in the delivery of your product or service, put something in the transition to re-enforce the purchase decision. -= Links =- - Online: http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy - Special PreneurCast Listener Offers from our Sponsors: http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your first order. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

 060: Timing | File Type: audio/mpeg | Duration: 46:36
 059: Demonstrating To Your Clients | File Type: audio/mpeg | Duration: 11:56

This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients. Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities. -= Links =- - Online: http://www.strategicprofits.com/ - Rich Schefren's site - Books: Made To Stick - Chip and Dan Heath -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 058: Serial vs Parallel | File Type: audio/mpeg | Duration: 19:48

This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done See Pete Live: At 6PM EST, Pete will be on a Live Stream broadcast with Rich Schefren, discussing productivity and workflow hacks. Go here to watch: http://www.strategicprofits.com/client-only-livestream/ Action Steps: Look at your list of projects and identify the one that is most important and focus on that for a period of time. Don't worry, your other projects will get addressed, but you'll get more done by focusing on one at a time. -= Links =- - Online: http://www.strategicprofits.com/client-only-livestream/ - Pete and Rich Schefren Live http://www.preneur.co/leverage-presentation - Pete's original Melbourne presentation -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 057: 7Levers.com is LIVE | File Type: audio/mpeg | Duration: 27:26

7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur. Sign Up For Our 7 Levers Home Study Course: The 7 Levers of Business Home Study Course is now live. Sign up today at http://www.7levers.com and get 2 months free access to our Preneur Platinum private members area. NOTE: We've included 8 weeks of free access to our paid membership area at Preneur Platinum to make sure you get as much support from Pete and Dom and the Preneur Community as possible for your first run through the 7 Levers of Business. While you're inside, be sure to check out all the other cool stuff we're putting in there, like our over-the-shoulder series about how we produce our products and run our businesses, or submit your marketing piece or web site for a Spotlight so Pete and Dom can give you some hints and tips to improve it and help you pull one or more of those Levers. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 056: Low Hanging Fruit | File Type: audio/mpeg | Duration: 47:05

This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from. Action Steps: Try out one of the ideas Pete and Dom suggest in your business. Remember to measure the results! Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Home Study Course soon. Sign up to be notified when it launches at http://www.7levers.com -= Links =- - Online: http://preneurmedia.tv/oneshare - OneShare: A great idea for a different gift http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine Managing your inbox: my email rules of engagement - Pete's article on managing the chaos of your inbox - Books: Finding Ultra - Rich Roll - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv PreneurCast Episode 55 - Leakage - Special PreneurCast Listener Offers from our Sponsors: http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 055: Leakage | File Type: audio/mpeg | Duration: 1:02:40

Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks. Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine http://www.preneurmarketing.com/petes-businesses/preneur-community-survey-results/ - The results of Pete's recent survey on PreneurMarketing.com - Books: Pragmatic Thinking and Learning - Andy Hunt - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv PreneurCast Episode 54 - Unfrequently Answered Questions - responses to some of the questions asked in the PreneurMarketing Survey - Special PreneurCast Listener Offers from our Sponsors: http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 054: Unfrequently Answered Questions - pt 1 | File Type: audio/mpeg | Duration: 1:02:16

Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://wufoo.com - Wufoo Forms http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course - Books: Getting Things Done - David Allen - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, you can go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy PreneurCast Episode 44 - Mechanics vs Core Business - Special PreneurCast Listener Offers from our Sponsors: http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents. http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 053: Unorthodoc - An Interview With Cory Annis | File Type: audio/mpeg | Duration: 45:42

Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day. Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://unorthodoc.com - The Web Site of Cory Annis' medical service http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course - Special PreneurCast Listener Offers from our Sponsors: http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 052: 7 Levers of Business Redux | File Type: audio/mpeg | Duration: 51:58

This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months. Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com -= Links =- - Online: http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course http://www.7leverscalculator.com - The 7 Levers online calculator - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

 051: Be a Video Boss | File Type: audio/mpeg | Duration: 1:03:19

Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom -= Links =- - Online: http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus http://www.youtube.com/preneurvideos - Pete's YouTube Channel - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 50 - Marketing Myths and Marketing Truths - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 050: Marketing Myths and Marketing Truths | File Type: audio/mpeg | Duration: 53:22

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy. -= Links =- - Books: Creating Innovators - Tony Wagner Outliers - Malcolm Gladwell In the Plex - Steven Levy Steve Jobs - Walter Isaacson 4 Hour Work Week - Tim Ferriss - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv Episode 037 - Preneur Hierarchy Episode 041 - Marketers Filters - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 049: Lazy Marketing | File Type: audio/mpeg | Duration: 48:54

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver? Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors -= Links =- - Online: http://www.preneurmedia.tv/moocards - Creative Business Stationary (Custom printed cards in small numbers) https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards - Books: The Power of Storytelling - James Holtje How to Win Friends and Influence People - Dale Carnegie The Ultimate Sales Letter - Dan Kennedy - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 45 - Networking for Business PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 048: Marketing Nouns and Marketing Verbs | File Type: audio/mpeg | Duration: 38:06

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

 047: Pricing | File Type: audio/mpeg | Duration: 52:50

Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up. Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

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