DarrenSlaughterdotCom
Summary: This podcast is a plain-English, pull-no-punches tale of what I see working everyday for other contractors and business owners. What I talk about here isn’t theory out of some book, I am living it everyday. So when I say YP worked in this instance or radio didn’t for this one, it’s because I am in the trenches getting my hands dirty just like you! Topics I will talk about include lead generation, print and online advertising, social media marketing, and sales tips and strategies for contractors. I also throw in the occasional personal post since the site has my name on it for a reason!
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- Artist: Darren Slaughter
- Copyright: Copyright 2018 . All rights reserved.
Podcasts:
In this week's episode, I talk about why your marketing has to focus on your prospect; becasue they don't care about you until you can show them what is in it for them!
It isn't cute anymore to say social isn't here to stay or I don't have time. You know who has time to be on social? Your buyers...and your competition. This podcast should motivate you to at least get the ball rolling in the right direction.
You've worked hard to develop a lead to the point where you present an estimate or an offer. But you hit send on the email and you never follow up again. That's not doing you, the client or your business any good. Here's what you should do instead.
Instead of marketing to a home value or a consumer income level, today I talk about marketing to the problem they are trying to solve.
You know those hybrid forks and spoons? Try eating a salad with one. A spork is why my grocer lost out on $50 in sales. Listen for more...
You need to continue to contact leads until you get a yes or no. Until then, you still have an open lead. Here are some stats that will wake you up to the number of times you need to contact your prospect before they respond.
We help creative and business-minded contractors who need help marketing their businesses. Our team is highly skilled and represent a wide range of capabilities inside the home improvement space. Our business is built around the growing needs of today’s contractor, so grab a coffee and dig in.
We help creative and business-minded contractors who need help marketing their businesses. Our team is highly skilled and represent a wide range of capabilities inside the home improvement space. Our business is built around the growing needs of today’s contractor, so grab a coffee and dig in.
We help creative and business-minded contractors who need help marketing their businesses. Our team is highly skilled and represent a wide range of capabilities inside the home improvement space. Our business is built around the growing needs of today’s contractor, so grab a coffee and dig in.
Your website has a lot of heavy lifting to do, make it easier with content that does this.
By not focusing on a narrow service offering, you get to own a space to yourself if you do it right. In this episode I explain what you have to do to dominate your vertical.
There is a difference between the two. Here's what it is.
If you are selling average kitchens and bath projects, you are selling high ticket items. Understand that when it comes to your selling techniques.
Panic marketing is the kiss of death to a solid construction marketing plan. Here's what you should do instead.
The funny thing about websites is they already get enough traffic then you probably need. But you probably need to do this to help them convert better.
