The Digital Marketing Podcast

In this episode, recorded while Ciaran and Daniel were touring the Highlands of Scotland, Ciaran picked out some tenuously spookily named digital marketing tools we think you might enjoy. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system.

We speak to Michael Morrissey, an expert on GDPR, who shares with us some of the many changes this new legislation brings into force for all businesses both inside and outside the EU and provides some really practical advice on how to rise to the challenges this change creates.

Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating.

Ciaran talks to SEO Entrepreneur Jon Henshaw about how Jon and his team grew Raven Tools into a globally recognised SEO tool and brand over 10 years. If you aspire to grow your own successful online brand we think you should hear Jon's Story.

Ciaran Interviews Jon Henshaw, SEO expert and founder of Raven Tools. In this episode, we discuss AMP ( Accelerated Mobile pages) and it's draw backs and How to make your website faster without needing to make use of AMP.

Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy and take a look at 10 different online tools you can make use of. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products.

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong, it can surprise you with the results it can genera

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers to re look at the advert experience and take action to improve it. Do you fully understand how good an experience your advert campaigns are driving? How effective is your Ad tech in delivering effective campaigns that are not just plain annoying? All of this and more is under discussion in this week’s episode.

We talk to Minter Dial about his newest book, co-written with Caleb Storkey. "Futureproof, How to get your business ready for the next disruption," published by Pearson, paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. Listen in for some top tips on preparing yourself and your organisation for change which hasn't yet happened.

We talk to crowd funding expert Heather Delaney, a crowd funding PR communications expert from Dynamo PR in San Francisco who specialise in helping companies build and execute successful crowd funding campaigns. Heather launched the world's first crowd funding division of a PR agency and is now a crowd funding veteran with work on over 100 crowd funding campaigns under her belt.

Whether you use an agency or manage your SEO in house, in this episode, we have some top tips to help you with managing your search engine optimisation. Can your SEO link building efforts make the world a better place? Listen in and find out why Ciaran thinks they can and should.

Ciaran and Daniel share some of our favourite team collaboration tools that help get stuff done and keep us together, whatever the distance. Listen in an d reduce your reliance on email.

Daniel talks us through how to go about choosing and creating the best content marketing for your campaigns. What tools can help you refine your content targeting? What should you do post launch as a follow up to optimise your historical content? Listen In and find out now

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