AutoSuccess: The Podcast

Author and marketing and sales consultant Mark Tewart discusses how to make record profits in a “down” economy, how to create your own news and insulate your brain.

Frank Furgiuele, vice president of marketing at SOS Marketing, discusses the great secret of direct mail, and how hard lessons learned 18 years ago can benefit dealerships today.

Mike Hoffey, the Vice President of Marketing at Protective Life Corporation, discusses what service contracts and GAP insurance can do for the consumer and for the dealership.

Dan Ankney, president of Automotive Careers, discusses using placement firms to fill out your dealership’s management positions, and the importance of not only finding the right person for the job, but finding the right job for the person.

Sales and management trainer John Brentlinger talks about motivating your sales force, taking care of your best sales people, why you can’t motivate high achievers and how to run a jerk-free dealership.

Cathy Nuccio, general manager of Car-Appoint.com, discusses Business Development Centers — How BDC and sale departments can best work together, how BDC has changed and where she sees it going.

Dale Pollak, chairman and founder of vAuto, and author of "Velocity" discusses how the used car business has fundamentally changed, the inefficient market versus the efficient market, and why the one-price selling environment's time may have come.

Joe Cala returns to discuss how to prepare for the sale, prepare for the unexpected and prepare for what you want to accomplish.

Colby Sambrotto, CEO of biztrader.com, talks about buying and selling a dealership — how to determine what it’s worth, steps to take to get a business ready to sell and what to look for when buying.

In Part 2, Mark Dubis, director of The Dubis Group and co-founder of CarFolks.com, talks about the benefits of social networking for dealers, how to turn a bad review into a positive and how to become a part of the Internet conversation.

In Part 1, Mark Dubis, director of The Dubis Group and co-founder of CarFolks.com, discusses the opportunities the Internet provides dealers, and why he’s optimistic about the future of car sales.

Internet/Fleet Sales Manager and ordained minister Joe Cala talks about attitude — how attitude affects your closing ratio, and why maintaining your attitude is like taking a shower.

Lindsay Toscano, Business Development Director for Nelson Mazda, shares how she took a start-up Internet Department into an award-winning profit center for her dealership.

Chris Schueller, the director of sales and marketing for Advanced Truck Accessories, talks about the power of making your on-lot inventory stand out from the competition.

Chris Bedard of AutoBase discusses leveraging your customer database to drive traffic into your dealership's sales and service departments.