AutoSuccess: The Podcast

Drake Baerresen, vice president of sales and Marketing for TurnKey Events, offers some case studies on the use of direct mail and special sales events, including the steps a dealer must make to ensure an successful sale.

Fran Taylor, president and CEO of Taylor Techniques, tells us about the power of prospecting, finding success in sales, and why you should be picky about where you get your advice.

Karen Dillon, president of Time Highway, talks about online service scheduling and how customers setting their own appointments online can benefit them and the dealership.

We speak with trainer Paul D. Cummings, President and CEO of Paul D. Cummings World Wide Enterprises, about leading a Level 10 way of life, the value of training leaders, and knowing the dreams of your team members.

To combat identity theft, the federal government is enacting Red Flag rules for dealerships on Nov. 1. John Ford of Dealerspan talks about how dealers can comply with these rules and the consequences they face if they do not.

Stewart Gluck, director of sales at Hi-Tech Marketing Solutions, talks about using direct mail effectively, and some of the most innovative examples he’s witnessed.

Kevin Cunningham of NCM Associates discusses 20 groups - why this time in the industry illustrates the need for them, and how they can help dealerships slaughter sacred cows.

Chuck Patton, president and CEO of Traffic Builders, talks about increasing your service department, what’s missing in the relationship between customers and dealerships and the two questions to build your dealership around.

Matt Baker, vice president of sales for G&A Marketing, discusses how to have a successful staffed event, why cutting corners is a bad idea and how to head off animosity between the company and your staff.

Jim Rucker of TK Carsites, returns to finish our discussion of dealer Web sites, including Search Engine Optimization (SEO) and where he sees the future of dealer sites going in the coming decade.

Jim Rucker, Vice President of Search Marketing at TK Carsites, discusses what makes an effective dealership Web site, how dealers can express their vision, and how not to irritate their viewers.

Steve Walker, president of Walker Dealer Services, discusses how services such as onsite vehicle washing can help a dealer's customer retention, while still being both ecological and economical.

Jeff Clark returns to discuss the value of keeping Web sites simple (and the risk of making the online customer dizzy), as well as the value of finding alternate streams of income and making your site a point of transaction.

Jeff Clark, vice president of Skoots, discusses how to stand out from the online crowd, what causes clients to leave your site, and how to bring them into your showroom.

Mark Tewart returns to discuss the power of social networking, the one-word secret of preparing to sell, and the psychology and cost of fear.