AutoSuccess: The Podcast

With cell phones getting more advanced every day, it makes sense to put your inventory in the hands of your customers at their convenience. HomeNet's Tim James and Gumiyo's Richard Abronson examine the benefits of mobile marketing.

John Dobrick, president of FocusGROWTH.com, talks about the value of proper training to a dealership, the importance of a proper presentation and why drastic change isn’t necessary for drastic improvement.

Howard Leavitt, founder of AutoRaptor, discusses the importance of finding the right CRM for your dealership, and how to make it more effective than matchbook covers, scraps of paper or other past methods of keeping track of leads.

Maintaining ongoing lines of communication with customers is vital in today’s automotive market. Brian Epro, director of the automotive services group at iMakeNews Inc. shares his experience on what works, what doesn’t how to build on your relationships with your customers.

We’re talking Rent to Own and Lease to Own with Al Lentsh, president of Northland Auto Enterprises, including the advantages for both dealers and customers, and the benefits of removing the threat of repossession.

Mike DeCecco of Dealer.com talks about integrating your online presence, measuring the effectiveness of your advertising and why flashy Web sites aren’t necessarily the way to go.

Susan Glandon, national sales and marketing director for the Bird Dog Club, discusses the value of referrals, both for the dealership and for consumers.

Richard Vanderport, CEO of LenderToLender, discusses the challenges and the opportuninties of offering vehicle financing within your dealership, including selling to customers with subprime credit and the necessary capitalization.

Harry Wolfington, president of The Wolfington Group, speaks on how a properly-prepared for special sales event can re-energize a dealership, the dangers of paralysis by over analysis, and how dealers can keep going in tough times.

Sean Stapleton, executive vice president of sales for Visible Customer, talks about the importance of marketing and retaining customers for life.

vAuto Founder returns to discuss maintaining proper inventory on your dealership's lot, selling in a radically extreme buyers' market, and the difference between owning vehicles the right way and the wrong way.

Many dealers are realizing how RFID technology can streamline their inventory operations. George Cresto, founder and president of MyDealerLot.com talks about this technology, and where it's headed.

AutoSuccess 056 - Jody DeVere

Author and consumer advocate Denise Richardson examines the Red Flag Rules that will affect Dealerships on May 1, 2009. What can, and should, dealers do to protect themselves and their customers from identity theft?

Barry Lubin, president of Automotive Incentives and Marketing, talks on what cruise incentives can do for your dealership.