AutoSuccess: The Podcast

The Buy-Here, Pay-Here (BHPH) model of business for dealerships offers financial reward, but requires skills that have to be developed. Mike Pearce of JD Byrider talks with us about the ins and outs of this method of sales.

E-mail marketing is a development tool that dealers can’t afford to ignore. Peter Martin of Cactus Sky Communications shares his secrets for building a customer base, increasing click-thru rates, using Web analytics and good call to action methods.

HomeNet’s Tim James returns to talk about marketing vehicles with online videos, including common mistakes he sees dealers make and where he sees the technology going in the future.

HomeNet’s Tim James talks about the history of online video, characteristics of strong videos and some of the less obvious benefits of having them on your dealership’s Web site.

Ken Potter of CarsDirect speaks with us about maintaining momentum generated from the "Cash for Clunkers" program, the potential of eBay in car sales, and how dealers can maximize online marketing.

Eric Hoopman, owner of DealerFire, talks about what questions dealers should ask for when looking to create or revamp their Web site, and how to stand out from the crowd.

Author and sales consultant Mark Tewart returns to talk about loyalty programs — what they are, what they can do and why the work for dealerships looking to bolster repeat business.

Dealer.com’s Mike DeCecco returns to talk about digital marketing initiatives – why “cool” doesn’t equal “traffic,” how to build your social networks and make your site more inviting to Google.

Harry Wolfington, president of The Wolfington Group, returns to discuss current marketing trends in the industry – what’s working, how to stand out from the crowd and where it’s all going.

Service bays are the financial bright spot for many dealerships today. Lee Moody, VP of dealership services for Colors on Parade describes how those departments can offer more services for customers without adding staff or infrastructure.

Paulette Singer, BDC manager for the Michigan-based Richmond Chrysler Dodge Jeep shares with us her recipe for making an effective and successful BDC experience, both for the dealership’s sales department and for the customer.

We're back with Sean Wolfington to conclude our talk on the Cash for Clunkers bill and what it can mean for both consumers and dealers.

Sean Wolfington, co-founder of Tier10 Marketing, talks to us about the recently passed “Cash for Clunkers” bill, and what it will mean to both consumers and dealers, and the impact it can have on the economy and the environment.

Joe Healy, Internet Director for Houston-based Lone Star Chevrolet, discusses how his dealership jumped 45 spots in the Ward’s Dealer Business annual eDealer Top 100 list.

We’re discussing the recruitment of top sales professionals with Terry Isaac, sales trainer for the Kentucky-based Neil Huffman Auto Group. What to look for, what can be taught and what’s inborn, and how to compete with other dealers for the best candidates.