Provident Partners show

Provident Partners

Summary: Thoughtful commentary, advice and insight on how social media is creating new ways to communicate and changing the nature of public relations, marketing, and advertising from Albert Maruggi, a veteran of radio, television, politics and the corporate communications.

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The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social generation. Life, National Geographic and Playboy (not just for the articles) are among the most influential magazines of the twentieth century mostly because of their captivating images. Today, Instagram is among the leading social image sharing sites and it is a platform for image expression. Tim Landis, is not a photographer by any formal training, but he is a quick study and has a creative eye. His work was covered in The Huffington Post and serves to illustrate how powerful images can hold a viewers attention. It's a characteristic that businesses are tapping into across the social space. Tim Landis, on Twitter as @curious2119, has a following of nearly 180,000 on Instagram.me I reference some of Tim Landis' photos in the podcast and they are on the Marketing Edge Blog page below. Best ways to use images in a business and gain social status New products and gadgets Live events Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. They are plugging into local events around the globe essentially making their instagram page a Nike World Tour so to speak. I'm moderating a panel with Social Media Breakfast Twin Ports Tim Landis, and from Verizon Brent Nelson on how images are being used in social media marketing, Friday September 14 in Duluth, Minnesota.

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