Book Reviews, Do You Need Them? Join us as special guest Amy Collins of The Cadence Group discusses book reviews. Do reviews matter? If so, to whom? Do you really need reviews? We'll also talk about how to get book reviews, the power of a good review - and the power of a bad review. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America.
Learn to boost sales, promote your brand, and increase your online presence with the author of Like My Stuff: How to Get 750 Million Members to Buy Your Products on Facebook. Dr. Natalie Petouhoff helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. She does this by benchmarking your "As Is" and compares it to your "Could Be" best practices. With this insight, you can create a world-class social media and digital presence. You’ll be well-armed to devise a social media roadmap, track your progress, gather the right metrics to transform into a social media ROI analysis, articulate the business case, and justify the plan to upper management. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice. Dr. Natalie is President of Social Media Club Los Angeles, an accomplished keynote speaker and a quoted expert in NYTimes, FastCompany, USAToday, Bloomberg-BusinessWeek and a featured guest on TV and radio. You can find her on twitter - @drnatalie and visit her website for some great free reports: www.drnatalienews.com.
There are times when we writers must know the difference between cheap and frugal. You use the best of the freebies and also know when to bite the bullet and spend a little for services you can’t do yourself or haven’t the time to do yourself. About our guest: Carolyn Howard-Johnson has been an instructor for nearly a decade at the renowned UCLA Extension Writers' Program. She is author of the multi award-winning series of HowToDoItFrugally books including the second edition honored by USA BOOK NEWS and LOS ANGELES BOOK FESTIVAL. Learn more at The Frugal Book Promoter http://budurl.com/FrugalBkPromo or http://www.howtodoitfrugally.com
Ready to be a bestseller? Ken Atchity has worked with hundreds of authors and books and as many bestsellers. In this in depth conversation Ken shares his views and insider tips on how to be your own success story. You can learn more about Ken at http://www.storymerchant.com/
How do you know if your website is really doing what it needs to? When was the last time you went through it, page by page? If you're like most of us, it's probably been a while. Once the website goes up we tend to forget about it until there's a problem. In a candid and informative interview, Simon Heseltine head of SEO for AOL & Huffington Post talks about the things you must do to keep your website running smoothly and, what are the mistakes all web owners make? Packed with tips and insider advice, you'll learn how to not only make sure your website is working, but that it's working for you!
Publicity in today's Internet world is a whole new game: it is NOT about writing press releases and hoping the big media call. Instead, it is about using all of the new social media tools to grab attention, stand out, brand out, and capture the attention of bloggers, reviewers, and reporters. Branding Expert Liz Goodgold will share How to Create a Brand-Building Buzz with Media.Tune in and discover: 1. How to respond to HARO (Help a Reporter Out) with a 90% success rate of getting contacted. 2. The magic formula of writing emails to the media so that your message gets read. 3. The essential rules of what works and what doesn't when working with bloggers, reporters, and producers. 4. How to tie your expertise into today's news that will land you in the press. 5. The importance of speaking and writing in juicy soundbites that get you invited by the media over and over again. 6. The secrets to writing "screaming good" headlines for your articles, blogs, or social media savvy press releases. About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold.
Jerry is a 25 year veteran of New York publishing. A former Executive at Time Warner, Jerry has worked with many bestselling authors and some of the hottest books. So why did he leave it to work in independent publishing? Find out why he thinks independent publishing is the future and what's wrong with New York publishing today. Jerry Simmons is the founder of NothingBinding, a free platform for independent authors to promote their work. www.nothingbinding.com
So what should be in a media room and do you even need one? Experts Penny C Sansevieri and Jeniffer Thompson discuss media rooms, what you need, what you don't and what the media is looking for!
John Penberthy shares his secrets to closing foreign rights deals. John made $40,000 in foreign rights, his secrets will show you how you can too.
So does it make sense to use press releases anymore? This podcast featuring Penny Sansevieri of Author Marketing Experts and Jeniffer Thompson of MonkeyCMedia will teach you everything you need to know about getting your press release noticed!
What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Ray Silverstein.
So now you have a book video, how on earth do you promote it? Experts Jeniffer Thompson of MonkeyCMedia and Penny Sansevieri of Author Marketing Experts, Inc. tell you the secrets behind the book video - and to maximize yours!
What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Kathryn Jordan.
Are you ready to jump on the video bandwagon? It's one of the hottest new ways to market your book. Before you jump headlong into video, check out this podcast first. Book promotion and video experts Penny Sansevieri of Author Marketing Experts, Inc and Jeniffer Thompson of MonkeyCMedia give you the straight scope on getting a great book video!
Are you blog savvy? If you're not or even if you need a refresher you'll love this session. Blogging experts Penny Sansevieri (amarketingexpert.com) and Jeniffer Thompson (www.monkeycmedia.com) will teach you the insider tricks to blogging and getting your blog noticed!