Stealing Share : Weekly Broadcast

Airlines have many problems, this Stealing Share podcast is part 1 of our look into the some of the brand issues facing the airline industry.

Why are advertisers taking the easy way out? The birth of a new catch phrase that does and promises nothing. Even if they do have Taylor Hicks.

On the web, as with all things in life, you get what you pay for. Cheap will get you cheap. But spending a fortune on the web may or may not get you the results you need.

A close look at today's advertising and what is does and does not accomplish. Are you building and enhancing your brand in the minds of your customers? Does your advertising win you new business or does it only win agency creative awards?

Suddenly the market is changing, and so must the way we develop our brands. For years brands have been defined by names and logos. The brand strategists at Stealing Share® challenge you to abandon this definition, to admit that your brand does not work hard enough for your customer, and to grow market share by giving customers a brand that reflects their beliefs. It is not good enough to be “unique like everyone else.”

An in-depth look at the Stealing Share way of understanding, predicting and modifying human behaviour.

Suddenly the market is changing, and so must the way we develop our brands. For years brands have been defined by names and logos. The brand strategists at Stealing Share® challenge you to abandon this definition, to admit that your brand does not work hard enough for your customer, and to grow market share by giving customers a brand that reflects their beliefs. It is not good enough to be “unique like everyone else.”

Suddenly the market is changing, and so must the way we develop our brands. For years brands have been defined by names and logos. The brand strategists at Stealing Share® challenge you to abandon this definition, to admit that your brand does not work hard enough for your customer, and to grow market share by giving customers a brand that reflects their beliefs. It is not good enough to be “unique like everyone else.”

Suddenly the market is changing, and so must the way we develop our brands. For years brands have been defined by names and logos. The brand strategists at Stealing Share® challenge you to abandon this definition, to admit that your brand does not work hard enough for your customer, and to grow market share by giving customers a brand that reflects their beliefs. It is not good enough to be “unique like everyone else.”