Today's podcast is about choosing which stories you tell in your E-Newsletter. And in particular, why the freshest, most recent stories are the best for making a connection with readers.

Listen Now:

Today's podcast takes a look at social media, and how one aspect of it will change the way you do business, forever (maybe even a couple of weeks longer).

Listen Now:

Running barefoot is great. Marketing barefoot is even better. Listen in for an explanation of why (or forget all that and just participate in today's T-Shirt contest!).

Listen Now:

Every business wants to stand out. But if my experience this week is any indication, there's one big force pulling you in the opposite direction.

Listen Now:

Today's podcast is so critical that, with the possible exception of pretending you're working on the day before Labor Day weekend, there is nothing more important for the advancement of your career than listening to it immediately.

Listen Now:

Today's podcast focuses on why you need to sell people on the value of your E-Newsletter.

Listen Now:

Today's podcast focuses on the importance of giving your readers real experiences, as a way to help your E-Newsletter â and

Listen Now:

Today's podcast focuses on the importance of including timely specifics when writing your newsletter.

Listen Now:

Today's podcast focuses on the importance of periodically taking a second look at your own E-Newsletter.

Listen Now:

Today's podcast focuses on referrals, and why I believe asking your clients for them is a bad idea.

Listen Now:

Today we talk about dirt. More specifically, top soil. More specifically, why selling your services to people who have little interest to begin with is an uphill battle.

Listen Now:

Today we talk about online marketing. Specifically, why some of the things you're doing online may not be worth doing.

Listen Now:

Today we talk about writing. Specifically, why you're better at it than you realize and why it's time to lose your fear of doing it "wrong."

Listen Now:

Today's podcast focuses on the importance of setting â and keeping â a publication deadline for your newsletter. It's also filled with all kinds of interesting historical facts that I mostly made up.

Listen Now:

Today's podcast talks about simplicity, a powerful marketing concept which, for my money, is too often ignored.

Listen Now:

Today's podcast talks about consistency and the role it plays in growing your E-Newsletter and marketing your business.

Listen Now:

Today's newsletter talks about "voice and tone," the often overlooked â but critical â elements of an effective E-Newsletter.

Listen Now:

Today's newsletter explains why linking yourself to client problems is a much better way to market yourself.

Listen Now:

Today's newsletter focuses on a simple concept for growing your professional service business: Giving away free information.

Listen Now:

Our first E-Newsletter of the year talks about keeping your relationships warm, particularly when the business climate gets cold.

Listen Now:

Today we talk about authentic communication and its role in helping you stand out and attract more clients.

Listen Now:

Today we talk about silly E-Newsletter contestsâ and why your readers like them.

Listen Now:

Today we talk about your unfair advantage. If you're not using it, you're working harder than you need to.

Listen Now:

It's Halloween, which can only mean one thingâ the presidential elections can't be far behind. Don't worry, today we talk about something completely different â the importance of having a clear and simple message in every newsletter you write.

Listen Now:

Welcome! Thinking about suspending the publication of your E-Newsletter until things "quiet down a bit?" Think again. Today's newsletter explains why now is the perfect time to be publishing.

Listen Now:

Today's newsletter focuses on "autoresponders" and explains how best to use them in communicating with your newest subscribers.

Listen Now:

Welcome! Today's newsletter talks about the "human touch," and warns against letting your fascination with technology get in the way of that. All the best, Michael J. KatzFounder and Chief Penguin  

Listen Now:

Welcome! Today's newsletter, you'll be pleased to know, deals with facial hair. Intrigued? I thought so. Read on as I explain why hiding your true self is the hard way to market a professional service.All the best, Michael J. KatzFounder and Chief Penguin

Listen Now:

Welcome! Does it seem that you and I are the only ones working today? Don't feel bad; I'm sending you one of the best newsletters I've written all month to make up for it. Today's issue explains why the early months of an E-Newsletter's young life are so critical, and how to avoid some all too common mistakes.

Listen Now:

Welcome! If you're participating in this year's Olympic competition, good luck, and thanks for taking a few minutes to relax with this newsletter before your event. As for the rest of you, listen as I explain why publishing "inferior" E-Newsletter content over the summer will never be a gold medal strategy.

Listen Now:

Today we discuss stories. Specifically, how a great story can make all the difference in your E-Newsletter. I'll give you two suggestions for making it happen.

Listen Now:

Today's podcast is monumental, historic, epic. A pretty big deal. It's issue #200, and today I'll share one important tip on making sure you never run out of content either.

Listen Now:

Today we discuss a business benefit of E-Newsletters that has nothing at all to do with marketing. But it will help you to grow your business all the same.

Listen Now:

Today's edition, believe it or not, unveils yet another benefit to publishing an E-Newsletter: prequalifying inbound phone calls. Wow, this tool is like the Tiger Woods of marketing (or whatever).

Listen Now:

Today's podcast talks about how to order your newsletter topics, and in particular, why "random" is the best solution.

Listen Now:

Today's podcast isn't actually about E-Newsletters at all. It's bigger: Finding the work that's right for you.

Listen Now:

Today's podcast urges you to view your newsletter from the point of view of your readers and highlights three mistakes often made by newsletter publishers (beware).

Listen Now:

Today's podcast covers the topic of developing a following for your E-Newsletter and offers some (dare I say, brilliant) suggestions for making that happen.

Listen Now:

Today's podcast talks about the importance of making your newsletter intriguing, in addition to "just" being useful.

Listen Now:

Today's podcast talks about an essential element of any professional service newsletterâ confidence. If you don't have some, get some.

Listen Now:

Today's podcast talks about authenticity, and why a consistent face to the world is an important aspect of successful small business marketing.

Listen Now:

This week we talk about the process of combining good writing with effective design in creating an E-Newsletter that will get the crowd cheering (you'll see what I mean).

Listen Now:

Today's Super Bowl edition talks about coaching. Specifically, why I think you need one!

Listen Now:

Today's podcast talks about apologizing for mistakes. Done well, you couldn't ask for a better marketing opportunity.

Listen Now:

If you're in the position of launching or relaunching your E-Newsletter, make sure to listen to today's podcast regarding the time it takes to see results. If you're not, well, you've come this far, you may as well listen to it anyway.

Listen Now:

This week we take a look at why answering questions and interacting with (just about) anyone who comes your way is a smart approach to marketing your business.

Listen Now:

Today's podcast covers the topic of "revealing personal information in your E-Newsletter." How much is too much, and why does it even matter?

Listen Now:

Today's podcast offers three tips for making the writing of your newsletter less of a chore. You may never love the process, but these three suggestions may at least move you a few steps down the line from loathing it.

Listen Now:

Today's newsletter talks about an essential ingredient for any successful newsletterâ emotion. I'll explain why it matters and how to use it.

Listen Now:

Today's newsletter talks about how to feel successful in your business. The answer may be more obvious than you think.

Listen Now:

If you've never woken up sore after a day of softball, you'll find today's podcast particularly irrelevant. Skip it, lord knows you've got more important things to do. As for the rest of you, keep listening, and find out what softball has to do with building long-term relationships and growing your business.

Listen Now:

Today's podcast talks about the importance (and helpfulness!) of having recurring sections in your newsletters.

Listen Now:

Today's podcast talks about design â more specifically, bad design. Despite my usual emphasis on content, today I'll explain why I believe bad design is something to watch out for.

Listen Now:

Today's podcast draws a parallel between scary movies and marketers. Not a big stretch I admit (think Dracula), but worth thinking about all the same.

Listen Now:

Today's podcast is about continuing to publish your e-newsletter during the (slow) summer months. I think it's a smart idea, and today I'll tell you why.

Listen Now:

Today's podcast is about making it as easy as possible for your readers to enjoy your newsletter, by taking steps to guide them along the way.

Listen Now:

Today's podcast is about becoming essential. Your readers have many options, and becoming essential is the ticket to achieving the E-Newsletter results you're looking for.

Listen Now:

Today's podcast is about being heard, by making sure you're giving your readers information they need. An important, but neither obvious nor easy piece of the communication puzzle

Listen Now:

Today we talk about deliberately turning down profitable work. I know, a bit counterintuitive. But in my experience, it's the work you don't avoid that slows you down.

Listen Now:

Today's edition talks about a simple trick â reading your E-Newsletter out loud â and how this can help improve its flow and authenticity.

Listen Now:

As you listen to this I am already gone on vacation. Not wanting to keep all the fun to myself, however, I thought it best to leave you with a Podcast (I never stop working for you). Todayâs edition talks about how to choose compelling topics for your E-Newsletter.

Listen Now:

Todayâs podcast has to do with trust, the critical element in the successful marketing of any professional service business. If you donât have it, get it.

Listen Now:

Todayâs newsletter has to do with self promotion, and in particular, how much of your company name and logo to include in the masthead of your newsletter. Short answer: Not much.

Listen Now:

Today's podcast talks about planning, something which I'm a big fan of in general regarding your E-Newsletter, but which I recommend against when it comes to scheduling future content.

Listen Now:

Today we talk about newsletter layout, and the importance of keeping it simple, so that readers can easily read your content each month.

Listen Now:

ItÃ??s often been said that the key to comedy isÃ? timing. Timing is the key to selling too, an uncontrollable fact of life that can get in the way of your best laid plans. Listen for more!

Listen Now:

Happy New Year and welcome back! As if you didn't already eat enough junk over the holidays, today's newsletter is about candy. In a nutshell, it talks about giving something away to newsletter readers the moment they sign up.

Listen Now:

Today's podcast isn't about E-Newsletters. It's about something even bigger (does such a thing exist?!). Today's year-ending edition is about your career, your profession, your livelihoodâ your life. Something to think about maybe, while standing in line at the mall this weekend!

Listen Now:

Today's podcast is all about staying top of mind. As comedian Woody Allen once said, "Eighty percent of success is showing up." (The other twenty percent, apparently, is marrying a member of your immediate family.) Anyway, today we discuss how and why to stay top of mind with prospective clients.

Listen Now:

Hello my election-weary friends (and other, non U.S. listeners who, let's be honest, couldn't care less). Don't worry, today's podcast isn't about politics. It is however, about making adjustments when you realize your original plan is off course. OK, so maybe it is about politics.

Listen Now:

I'll admit right up front that today's podcast takes a little bit of time to get to the point. If you struggle with the question of information Vs. promotion in your newsletter however, I think you'll find it worth the trek!

Listen Now:

Tomorrow is a big day for me, although probably not as big for you. Listen for more on what my wedding anniversary has to do with writing an effective newsletter!

Listen Now:

Today we talk about the "Vision Thing." I know, uncharted territory for many businesspeople. And yet, in my experience, if you can figure your vision out and learn how to share it, you'll find it much easier to sell your professional services.

Listen Now:

Summer is over and that can only mean one thing â time to make sure your e-newsletter is firing on all cylinders! Read on to learn about the four things you need to keep in mind when sitting down to write your newsletter each month.

Listen Now:

Today's podcast examines the topic of authentic communication. When what you say is aligned with who you are, marketing becomes easy.

Listen Now:

Should you offer incentives to people for signing up for your newsletter, and if so, how much?

Listen Now:

Today's podcast is about insights. Visions that come to you all at once and which, unless killed off by the more logical side of your brain (or company), often lead to the best new ideas.

Listen Now:

When it comes to breaking free of the marketing clutter -- and standing out from your competition -- telling stories trumps facts and figures every time.

Listen Now:

If you publish an E-Newsletter, thereâs a lot to learn from country music. What's that you say? Has my brain gotten water-logged from all this rain? Perhaps, but I'm not kidding when I tell you that country music is on the right track when it comes to putting out great newsletter content.

Listen Now:

We've spoken here many times before about why reader feedback is important and how to get it. Today's podcast covers the topic of what to do with it when it does arriveâ particularly if it's negative.

Listen Now:

Today's podcast talks about an important, natural advantage that we as small companies have relative to our large competitors. . . accessibility. I'll tell you why it's important and offer four suggestions for implementation.

Listen Now:

Publishing on a set schedule is an important part of creating a successfulnewsletter. Today's Podcast talks about how to get the writing done ontime.

Listen Now:

Today's Podcast talks about getting yourself on a publishing schedule and sticking to it. Without that, your E-Newsletter won't have the positive impact on your business that I know you'd like.

Listen Now:

There are a lot of successful businesspeople roaming around, many of whom are more than happy to share the secrets of their success. In today's newsletter I explain why listening too closely can sometimes get you off track.

Listen Now:

When you first start publishing an E-Newsletter, you may find it difficult to manage the process from start to finish each month. Stick with it however, and before long it will become second nature. Today's podcast offers some suggestions on how to get there as fast as possible.

Listen Now:

Today's newsletter is about this very section â the introduction. It's important to include a synopsis of your newsletter up top, so that readers know what to expect down below.

Listen Now:

Today's Podcast is about doing the unexpected. Specifically, I discuss the value in giving an unexpected gift to your new subscribers.

Listen Now:

With the holidays now safely behind us, we can return to "normal" and once again make E-Newsletters the central focus of our professional lives. Or is that just me? In any case, today's Podcast talks about word-of-mouth marketing. Step one in making this work for you is the development of a clear and understandable description of whatever it is your company does.

Listen Now:

There are lots of ways to get new clients for your business, some easier than others. In today's Podcast I make a recommondation regarding which approach works best.

Listen Now: