Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping the profits that Savitz believes a sustainable business culture will bring. In this podcast, Savitz and I discuss how a company can adopt a culture of sustainability, how a company can find its ?sustainability sweet spot?, and companies that have not adopted a sustainability mindset. Our interview was recorded June 15, 2007.

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Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups. Resnick warns executives that they are probably not doing enough to protect their company's reputation and that they lack the information necessary to accurately determine where reputational risks reside in the company. I met with Resnick Thursday (5/24/07) morning in his Princeton, New Jersey office.

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Bill Flitter is founder and vice president of marketing for Pheedo. Flitter?s company converts RSS feeds into ?rich, dynamically updating advertising that engages your audience.? I spoke to Flitter about Pheedo and RSS feeds at Monday?s ClickZ Advertising in Social Media Conference.

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Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders in social media, including Peter Hirschberg, chairman and chief marketing officer for Technorati. Hirshberg discusses Sun Microsystems' use of social media and upcoming changes to Technorati.

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Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders in social media, including Peter Hirschberg, chairman and chief marketing officer for Technorati. Hirshberg discusses Sun Microsystems' use of social media and upcoming changes to Technorati.

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The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, president and CEO of PIER System, about VT?s emergency notification response. PIER is a web-based communication tool that enables corporations, universities, government and other organizations to instantly communicate with workers, students and the area community. Text messages, e-mails, notices on Facebook and voice message can be managed and deployed instantly from the PIER console.

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The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, president and CEO of PIER System, about VT?s emergency notification response. PIER is a web-based communication tool that enables corporations, universities, government and other organizations to instantly communicate with workers, students and the area community. Text messages, e-mails, notices on Facebook and voice message can be managed and deployed instantly from the PIER console.

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Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success? The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new study of business blogging, Behind the Scenes in the Blogosphere.

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Thanks to the magic of green screen technology, Rovion is helping corporations, small businesses, political campaigns and others deliver their message through video. Rovion's video technique, called "In Person", makes an organization's spokesperson appear in front of your browser window. I had an opportunity to speak with Rovion's CEO, Len Ostroff, at the Click Z Online Video Advertising Forum last Frida in New York.

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Adam Gerber, vice president of ad products and strategy for Brightcove, Inc., discusses the company's online video advertising services, especially their video syndication service. I especially like how Brightcove is helping Reuters syndicate their news videos. Our interview was recorded at the Click Z Online Video Advertising in New York last Friday.

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What constitutes ?online buzz?? Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics, explains what is, and is not, ?buzz?. Blackshaw was a speaker at the Click Z Online Advertising Forum, Friday, June 16 in New York.

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ClickZ's Online Video Advertising Forum last Friday looked at the growth of online video advertising and how it can be part of an interactive marketing and advertising strategy. I attended the program and spoke with four online video advertising leaders. They shared their perspective on the state of online video advertising. Some explained how they put it to use for their clients, while another discussed the buzz about online buzz. Through Thursday, I will post a new podcast interview with each of these online video advertising leaders. Today will start with Dorian Sweet, executive creative director at Tribal DDB's San Francisco office, where he leads strategic development and innovation in online advertising, Web development, and customer relationship management programs.

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Despite many years of charitable contributions and philanthropic support, Merck & Co. historically did not publicize its corporate social responsibility record. The company?s commitment to CSR may be rooted in one of its earliest leaders, George W. Merck, who said: We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. I invite you to listen to my discussion with David Ruth, Merck?s vice president of corporate communications, about the company?s CSR record and its decision to communicate its CSR efforts. I met Ruth at Ethical Corporation?s ?How To Communicate Your Corporate Values to Consumers? conference earlier this week in Philadelphia. Merck has also published its first corporate responsibility report, which you can download at http://www.merck.com/cr.

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Today I attended Ethical Corporation?s ?How To Communicate Your Corporate Values to Consumers? conference in Philadelphia. The conference examines how companies are communicating their values and corporate social responsibility efforts to consumers and attracted corporate communications experts and corporate responsibility leaders from around the world. While there I spoke with Toby Webb, Ethical Corporation?s founder. Based in London, the company is an independent publisher and conference organizer on issues related to the ethical business practices of corporations. It publishes a monthly print magazine (Ethical Corporation Magazine), a daily website (http://www.ethicalcorp.com), holds conferences around the world, and produces reports on business ethics in big firms. I invite you to listen to my discussion with Webb in which he describes Ethical Corporation and explains why he founded the company.

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Today we spoke with Lee Odden, founder of Top Rank Online Marketing, about search engine optimization (SEO) for news releases. SEO can help boost the rank of your news releases among popular search engines and make sure your target audiences find your news releases. Odden explains how news release SEO works and how it can get your message out to where you need it.

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Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence of new issues early in their life cycle. Sardella discussed the use of belief formation models and the factors that impact belief formation, including negativity and trustworthiness. According to Sardella, companies that can express empathy and caring about their stakeholders enhances its trustworthiness. I invite you to listen to my interview with Mr. Sardella, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness.

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Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence of new issues early in their life cycle. Sardella discussed the use of belief formation models and the factors that impact belief formation, including negativity and trustworthiness. According to Sardella, companies that can express empathy and caring about their stakeholders enhances its trustworthiness. I invite you to listen to my interview with Mr. Sardella, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness.

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Eric S. Jackson is vice president of corporate communications for FedEx. Jackson discusses the importance FedEx places on corporate culture and the company's goal to create a "common culture", not a single culture. I invite you to listen to my interview with Mr. Jackson, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness.

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Paulo Henrique Soares is general manager of corporate communications for Companhia Vale do Rio, a Brazilian global mining company. Soares discusses CVDR's robust employee communications program, including several interesting ways the company gets its message out to all its employees, including CVDR's many shift workers. For CVDR, employee communications is a key element for achieving strategic alignment within the organization. I invite you to listen to my interview with Mr. Soares, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness.

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The Reputation Institute held their 10th International Conference on Reputation, Image, Identity and Competitiveness in New York, May 25 to 28, 2006. This year?s conference focused on strategic alignment, ?a key aspect of creating a strong reputation.? This podcast features Engelina Jaspers, HP?s vice president or corporate marketing. She discussed HP?s brand ambassador program, the company?s global citizenship report, and HP?s employee blogging policy.

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About an hour ago I spoke with Shel Israel, co-author of "Naked Conversations?. Shel?s book describes how blogs are changing the way businesses talk with customers. Shel and I discuss not only corporate blogging, but how political candidates and elected officials can use blogs to speak with their constituents.

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Novita Issue Communications interviews Steve Rubel, author of micropersuasion.com

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Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Former New Jersey Governor Jim Florio.

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Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Senator Leonard Lance, New Jersey State Senate Minority Leader.

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Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Pete Lillo of Insight Consulting Services, LLC.

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