Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships.
Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships.
Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships.
Online classified ads now lead to more vehicle sales than newspaper and magazine classified ads combined. The panel will discuss what tactics dealers can use in their online classified advertising to maximize both the quantity and quality of leads coming from the ad.
Dealers now handle millions of online leads, a task that did not exist 10 years ago. Industry experts working with thousands of dealers will reveal best practices in dealership structure, lead response, follow-up policies, and training for the maximization of close ratios, gross margins, and sales force retention.
Virtually every dealer now has a Web site, although the amount and type of information on dealer sites varies greatly. The panel will explore site policies and designs that maximize sales and service opportunities.
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