DC is proud to announce the premiere European Skate Collection, The European Collective. Inspired by the individual personalities and origin of each team rider on DC's European Skate Team, the range is comprised of a personalized shoe, New Era cap, and t-shirt for each rider.
Hitting skate shops exclusively as a part of DC's Spring 2007 line, look for products that were co-created by Ruben Garcia of Spain, Henning Braaten of Norway, Jodi Smith of England, and Petr Horvat of the Czech Republic. Each rider took a style from DC's line then colored it up to their liking, adding personal touches to reflect the country they're from. For example, the lining of Ruben Garcia's Manteca 3 Mid EU features a print of a Spanish street map, his home country.
To celebrate the launch of the European Collective we've created a teaser video clip, now live at dcshoes.com. The video has footage of Ruben, Henning, Jodi, and Petr skating all over Europe, and was shot while the guys were traveling from country to country to show off the collection.
Stay tuned to the Newsclip and dcshoes.com, as we'll have more on the launch of the European Collective in the near future. |
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