Welcome to Episode 26 of The B2B Marketing Podcast, brought to you by Voices in Business. Today?s show covers the topic of risk-taking in marketing. Trevor Salomon, Senior Marketing Director at Symantec responsible for strategic and tactical marketing to enterprises across the company?s Europe, Middle East and Africa business, talks to Greg Grimer of Voices in [...]

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  Ed Weatherall & Richard Hartshorne Welcome to Episode 25 of The B2B Marketing Podcast, brought to you by Voices in Business. Today’s show is all about e-mail marketing, one of the most effective forms of B2B marketing when used well, but so often misused and badly done. Greg Grimer of Voices in Business discusses the subject in depth with [...]

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Welcome to Episode Twenty-Four of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Greg Grimer talks to Andrew Campling, BT’s General Manager for London and SE England, about a successful three year project the company has undertaken to align marketing and sales functions, corporate social responsibility achievements and the future [...]

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Welcome to Episode Twenty-Three of The B2B Marketing Podcast, brought to you by Voices in Business. In today’s show, Greg Grimer talks to Ivo Totev, Chief Marketing Officer of Software AG, who recently acquired WebMethods thus creating a Service Oriented Architecture (SOA) powerhouse with a strong technology base and a global presence. Greg talks to Ivo [...]

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Gregg Holzrichter, VMWare and Steve Gershik, Eloqua Welcome to Episode Twenty-Two of The B2B Marketing Podcast, brought to you by Voices in Business. This episode is sponsored by Eloqua, industry leader in demand generation applications. In today’s show, Vicki Zesses of Voices in Business and and Steve Gershik of Eloqua interview Gregg Holzrichter, Senior Director of Global [...]

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Welcome to Episode Twenty-One of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Vicki Zesses speaks with Donovan Neale-May, the Founder and Executive Director of The Chief Marketing Officer Council. Vicki speaks with Donovan about the acceptance of the CMO role and the alignment of Marketing within its organization, and the [...]

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Welcome to Episode Twenty of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Greg Grimer speaks with Mike MacDonald, Corporate Senior Vice President and President of Marketing Operations for Xerox Corporation. Mike is responsible for corporate marketing, the xerox.com website, advertising, brand, public relations, corporate communications and support staff functions. Greg [...]

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Welcome to Episode Nineteen of The B2B Marketing Podcast, brought to you by Voices in Business. In today’s show, Greg Grimer speaks with Regina Egea, Senior Vice President for Global Business Segment Marketing for AT&T.  Regina has held a wide variety of assignments in sales, marketing, network field operations and human resources for AT&T in both [...]

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Vince Pizzica & John Tull  Welcome to Episode Eighteen of The B2B Marketing Podcast, brought to you by Voices in Business. Today, John Burton speaks with Vince Pizzica, Chief Technology Officer and John Tull, Chief Marketing Officer of Alcatel Lucent, Asia. John and Vince, who are both based in Shanghai, discuss how the marketing and technology functions can [...]

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Welcome to Episode Seventeen of The B2B Marketing Podcast, brought to you by Voices in Business. This week, Greg Grimer speaks with writer, blogger, podcaster, new media consultant and former journalist Paul Gillin. Paul regularly writes and speaks on the convergance between social media, PR and B2B Marketing. His recent book “The New Influencers”, addresses corporate marketers [...]

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