previous

The B2B Marketing Podcast

next  


This podcast investigates how Marketing in a B2B environment is evolving as New Media and Web 2.0 tools and technologies proliferate.



Short URL for this Podcast

 


Average Visitor Rating: Rate It!
0.00 (out of 5)
Number of ratings: 0 Votes
  Visitor Rating 


Details
Show ID 

17579

Website Visit The B2B Marketing Podcast

Feed


http://feeds.feedburner.com/B2BMarketingPodcast

More Shows

Business

Date Added 10-Oct-2007 Hits: 129 Rating: 0.00 Votes: 0

 

If you liked this show, you might like Trader Interviews


The B2B Marketing Podcast Episodes -

B2B026 - Trevor Salomon, Symantec
 Welcome to Episode 26 of The B2B Marketing Podcast, brought to you by Voices in Business. Today?s show covers the topic of risk-taking in marketing. Trevor Salomon, Senior Marketing Director at Symantec responsible for strategic and tactical marketing to enterprises across the company?s Europe, Middle East and Africa business, talks to Greg Grimer of Voices in [...]
Listen Now:


Get at Short URL | Download B2B026 - Trevor Salomon, Symantec | Play in Popup.


B2B025 - Edward Weatherall & Richard Hartshorne, Concep Ltd
  Ed Weatherall & Richard Hartshorne Welcome to Episode 25 of The B2B Marketing Podcast, brought to you by Voices in Business. Today’s show is all about e-mail marketing, one of the most effective forms of B2B marketing when used well, but so often misused and badly done. Greg Grimer of Voices in Business discusses the subject in depth with [...]
Listen Now:


Get at Short URL | Download B2B025 - Edward Weatherall & Richard Hartshorne, Concep Ltd | Play in Popup.


B2B024 - Andrew Campling, BT
Welcome to Episode Twenty-Four of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Greg Grimer talks to Andrew Campling, BT’s General Manager for London and SE England, about a successful three year project the company has undertaken to align marketing and sales functions, corporate social responsibility achievements and the future [...]
Listen Now:


Get at Short URL | Download B2B024 - Andrew Campling, BT | Play in Popup.


B2B023 - Ivo Totev, Software AG
Welcome to Episode Twenty-Three of The B2B Marketing Podcast, brought to you by Voices in Business. In today’s show, Greg Grimer talks to Ivo Totev, Chief Marketing Officer of Software AG, who recently acquired WebMethods thus creating a Service Oriented Architecture (SOA) powerhouse with a strong technology base and a global presence. Greg talks to Ivo [...]
Listen Now:


Get at Short URL | Download B2B023 - Ivo Totev, Software AG | Play in Popup.


B2B022 - Gregg Holzrichter, VMWare
Gregg Holzrichter, VMWare and Steve Gershik, Eloqua Welcome to Episode Twenty-Two of The B2B Marketing Podcast, brought to you by Voices in Business. This episode is sponsored by Eloqua, industry leader in demand generation applications. In today’s show, Vicki Zesses of Voices in Business and and Steve Gershik of Eloqua interview Gregg Holzrichter, Senior Director of Global [...]
Listen Now:


Get at Short URL | Download B2B022 - Gregg Holzrichter, VMWare | Play in Popup.


B2B021 - Donovan Neale-May, CMO Council
Welcome to Episode Twenty-One of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Vicki Zesses speaks with Donovan Neale-May, the Founder and Executive Director of The Chief Marketing Officer Council. Vicki speaks with Donovan about the acceptance of the CMO role and the alignment of Marketing within its organization, and the [...]
Listen Now:


Get at Short URL | Download B2B021 - Donovan Neale-May, CMO Council | Play in Popup.


B2B020 - Mike MacDonald, Xerox Corporation
Welcome to Episode Twenty of The B2B Marketing Podcast, brought to you by Voices in Business. In today?s show, Greg Grimer speaks with Mike MacDonald, Corporate Senior Vice President and President of Marketing Operations for Xerox Corporation. Mike is responsible for corporate marketing, the xerox.com website, advertising, brand, public relations, corporate communications and support staff functions. Greg [...]
Listen Now:


Get at Short URL | Download B2B020 - Mike MacDonald, Xerox Corporation | Play in Popup.


B2B019 - Regina Egea, AT&T
Welcome to Episode Nineteen of The B2B Marketing Podcast, brought to you by Voices in Business. In today’s show, Greg Grimer speaks with Regina Egea, Senior Vice President for Global Business Segment Marketing for AT&T.  Regina has held a wide variety of assignments in sales, marketing, network field operations and human resources for AT&T in both [...]
Listen Now:


Get at Short URL | Download B2B019 - Regina Egea, AT&T | Play in Popup.


B2B018 - Vince Pizzica & John Tull, Alcatel Lucent
Vince Pizzica & John Tull  Welcome to Episode Eighteen of The B2B Marketing Podcast, brought to you by Voices in Business. Today, John Burton speaks with Vince Pizzica, Chief Technology Officer and John Tull, Chief Marketing Officer of Alcatel Lucent, Asia. John and Vince, who are both based in Shanghai, discuss how the marketing and technology functions can [...]
Listen Now:


Get at Short URL | Download B2B018 - Vince Pizzica & John Tull, Alcatel Lucent | Play in Popup.


B2B017 - Paul Gillin, New Media Consultant
Welcome to Episode Seventeen of The B2B Marketing Podcast, brought to you by Voices in Business. This week, Greg Grimer speaks with writer, blogger, podcaster, new media consultant and former journalist Paul Gillin. Paul regularly writes and speaks on the convergance between social media, PR and B2B Marketing. His recent book “The New Influencers”, addresses corporate marketers [...]
Listen Now:


Get at Short URL | Download B2B017 - Paul Gillin, New Media Consultant | Play in Popup.


Podcast Directory

Podcast Directory

 
Download an Audiobook to Your iPod for only $7.49