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Ready to be attacked by Aloft Group’s resident PR duo? Contrary to the name, a flack, or a PR person that most journalists love to hate, is something Tracy Hartman, Director of PR, and Michelle Fournier, PR Manager, strive to avoid being or becoming. Rather, these PR mavens share advice on best PR practices, and bring to light some of the timely PR blunders and/or happenings of the week. You think you know PR? Well come and find out if you do while these two PR chicks chat and tell you how to NOT fall into the trap of becoming a flack...



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Date Added 27-Sep-2006 Hits: 240 Rating: 0.00 Votes: 0

 

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The Flack Attack Episodes -

Show 4 Flack Attack November 6, 2006 Jessica Simpson Dumps Publicist and Hires Jessica Simpson
What happens when a pop star decides to become her own publicist? Listen as Tracy and Michelle discuss Jessica Simpson?s decision to do her own PR after some bad publicity made her fire her publicist. Why must the publicist become the fall guy in this situation? Shouldn?t pop stars expect the media hounds to dig up dirt about them? How long will it be before Jessica hires another publicist? And then, listen as Tracy and Michelle discuss being an in-house PR person versus a PR person at an agency. Which PR person can ultimately do a better job? Brought to you by Aloft Group, Inc. http://www.aloftgroup.com Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com
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Show 3 Flack Attack October 20, 2006 This Just In!
Today is the day when you are going to launch a big PR announcement for your client. But what happens when a breaking news story supersedes it completely and your important announcement is not so important anymore? Join Tracy and Michelle as they discuss how to manage client expectations when uncontrollable situations occur and has your PR clients saying "hey wait a minute, what about me?" Brought to you by Aloft Group, Inc. http://www.aloftgroup.com Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com
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Show 2 Flack Attack September 29, 2006 Talking Pope PR
"Stick to your message points" and "know your audience" so that those message points are relevant and effective are basic advice that any good PR person will give their speech-giving clients. So why did the PR department at the Vatican not review the recent controversial speech that the Pope gave on Islam? Join Tracy and Michelle as they discuss how the Pope?s ultimate message of peace got lost in controversy as the media focused on his ill chosen words. Brought to you by Aloft Group, Inc. http://www.aloftgroup.com Don't forget to listen to Aloft Group's Advertising and Marketing podcast at www.podtini.com
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Show 1 Flack Attack September 22, 2006 Racial Profiling and the ACLU PR Department.
If you're a male with dark hair and skin, and could pass for someone of Middle Eastern descent, is it wrong for the airport security to pull you aside? On this week's Flack Attack, Tracy and Michelle take a look at the PR effects of the ACLU's comments on racial profiling.
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