Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on Influence. . . Comparative Influence Data Exposure Time Exposure Location Exposure Online Exposure Other Measurements

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If you recognize that a good corporate podcast helps to ‘humanize’ your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today’s show, you’ll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to [...]

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Many companies are struggling to figure out a creative way to provide content to their own employees. For today’s show, we introduce the listener to the concept of an Intracast(tm)–a podcast developed for the most important people in your company–your employees. Show notes: External podcast fans Quick list of external podcast ideas Four questions about employee [...]

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We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: Why survey? How to get higher response rate Podtrac Survey results Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes

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Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: The problem with sizzle or steak You bond on problems, not your solution The two problems facing every business Email marketing $200 billion in spending on advertising Urban noise and your customers Functional Equivalency The [...]

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Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes: Podcasting and Website Design Number of podcast listeners Satellite Radio What iTunes did on June 28th, 2005 The good news Intracasts What’s next

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