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Nonprofit Jungle: Guide to Smart Communications

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Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.



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Date Added 13-Apr-2008 Hits: 121 Rating: 5.00 Votes: 1

 

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Nonprofit Jungle: Guide to Smart Communications Episodes -

Media Relations--An interview with Bonnie McEwan
In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.
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Open Source--An interview with Ryan Ozimek
In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.
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We Are Media--An interview with Holly Ross
In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.
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Video and other Visual Media Online: an Interview with Michael Hoffman
In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.
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Design Online--What works for the Web and email
This podcast explores best practices for design online.
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Who are You--Personify your organization
Defining your orgās personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.
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Go Mobile--An Interview with Katrin Verclas
With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.
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File Formats--The ABCs of EPS (and JPEG, and more)
Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.
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Guiding Growth--An Interview of Vision with Mark Lipton
What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.
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Media Rules--An Interview with Brian Reich on new media
Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.
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Research--Qualitative, Quantitative, and Do-It-Yourself
Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.
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Web 2.0--Meet your audiences where they are
Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.
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Taglines--Your org in seven words or less
Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.
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Writing for the Web--Less is more
Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.
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Names and Acronyms--Look before you leap
Before you settle on a shortcut for your name, consider the risks and implications.
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Holistic Communications--More than the immediate project
When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.
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Diversify your fundraising--Attracting individual donors
Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.
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