Last week, Interwoven announced the start of the TeamSite SitePublisher Component Contest, an opportunity for members of Interwoven?s DevNet ? a community of talented developers around the world ? to accept the challenge of building a reusable website component for marketing professionals, based upon Interwoven?s TeamSite SitePublisher product. For the inside scoop, today’s Intersections features our [...]

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Launched back in 2001, Interwoven?s Developer Network (DevNet) was put into place to help a world-wide collection of Interwoven developers leveraging each other?s expertise. With over 25,000 members, and experiencing 450 unique visitors a day, this free technical resource has become a lively place to exchange questions, answers, ideas and recommendations to the Interwoven community [...]

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This week Interwoven announced the addition of adaptive targeting to the Optimost multivariable optimization product. To learn more about what adaptive targeting is and how it works, this edition of Intersections features our conversation with Optimost managing director Mark Wachen. Links related to today?s show: Interwoven Optimost Interwoven Optimost Adaptive Targeting Webcast: Finding and Targeting Your Critical Audience [...]

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On July 24th of this year, Interwoven announced its intention to acquire eDiscovery firm Discovery Mining. The acquisition was closed on August 4th and we thought it appropriate to introduce our Intersection listeners to what eDiscovery is by talking to the founder of Discovery Mining, Matthew Work, who is now responsible for Interwoven?s eDiscovery strategy. [...]

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In our last episode, we introduced the concept of the Customer Lifecycle and its four stages: Attract, Engage, Convert and Retain. Having already covered the attract and engage stage in the previous episode, today?s show is going to focus on the final two steps: Convert and Retain. For this episode of Intersections, we are joined [...]

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For those of you responsible for your website?s effectiveness in contributing to your company’s revenue stream, there are four stages to the Customer Lifecyle that you must attend to: Attract, Engage, Convert and Retain. In this first of a two part series, today?s episode of Intersections features our conversation with Interwoven product marketing specialist Clara Lim [...]

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As companies become more reliant on the variety of digital assets they develop to market their products, services and brand, the management of those very same assets is placing some companies at a competitive disadvantage. Whether an employee is frustrated because he has to spend too much time trying to find a particular piece of [...]

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Earlier today, Interwoven announced its intent to acquire Discovery Mining, Inc., an eDiscovery company based in San Francisco, California. For this episode of Intersections, we walk through the acquisition with Interwoven CEO Joe Cowan. Links related to today?s show: Interwoven Acquisition of Discovery Mining Information

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There is no question that User Generated Content (UGC) is influencing how many of your customers are finding, researching, and then ultimately selecting (or choosing against!) your products or services. The idea that word of mouth marketing is now so permanent holds a great deal of potential and risk for companies of all sizes. For [...]

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In conjunction with the upcoming 2008 GearUp Conference, which is being help in San Francisco, CA from April 22-24, Interwoven has announced quite a few enhancements to its product mix to further improve their customer?s ability to create, deliver and optimize their online content. For an update on what?s taken place to make things even easier [...]

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