As we first talked about in episode two of the podcast, Interwoven Universal Search (IUS) was developed to better manage content that is often scattered among a variety of internal data repositories, enterprise systems, and external content sources. As interest in the product continues to grow, we decided to re-examine many of the challenges facing [...]

Listen Now:

In what is considered the most “at risk” position among those in the executive suite, the lifespan of a Chief Marketing Officer is on average 50% of his executive counterparts. In a milestone for the position, Interwoven CMO Ben Kiker recently celebrated his two-year anniversary with the company. To give our listeners a peek into the [...]

Listen Now:

Last week, Interwoven announced the start of the TeamSite SitePublisher Component Contest, an opportunity for members of Interwoven?s DevNet ? a community of talented developers around the world ? to accept the challenge of building a reusable website component for marketing professionals, based upon Interwoven?s TeamSite SitePublisher product. For the inside scoop, today’s Intersections features our [...]

Listen Now:

Launched back in 2001, Interwoven?s Developer Network (DevNet) was put into place to help a world-wide collection of Interwoven developers leveraging each other?s expertise. With over 25,000 members, and experiencing 450 unique visitors a day, this free technical resource has become a lively place to exchange questions, answers, ideas and recommendations to the Interwoven community [...]

Listen Now:

This week Interwoven announced the addition of adaptive targeting to the Optimost multivariable optimization product. To learn more about what adaptive targeting is and how it works, this edition of Intersections features our conversation with Optimost managing director Mark Wachen. Links related to today?s show: Interwoven Optimost Interwoven Optimost Adaptive Targeting Webcast: Finding and Targeting Your Critical Audience [...]

Listen Now:

On July 24th of this year, Interwoven announced its intention to acquire eDiscovery firm Discovery Mining. The acquisition was closed on August 4th and we thought it appropriate to introduce our Intersection listeners to what eDiscovery is by talking to the founder of Discovery Mining, Matthew Work, who is now responsible for Interwoven?s eDiscovery strategy. [...]

Listen Now:

In our last episode, we introduced the concept of the Customer Lifecycle and its four stages: Attract, Engage, Convert and Retain. Having already covered the attract and engage stage in the previous episode, today?s show is going to focus on the final two steps: Convert and Retain. For this episode of Intersections, we are joined [...]

Listen Now:

For those of you responsible for your website?s effectiveness in contributing to your company’s revenue stream, there are four stages to the Customer Lifecyle that you must attend to: Attract, Engage, Convert and Retain. In this first of a two part series, today?s episode of Intersections features our conversation with Interwoven product marketing specialist Clara Lim [...]

Listen Now:

As companies become more reliant on the variety of digital assets they develop to market their products, services and brand, the management of those very same assets is placing some companies at a competitive disadvantage. Whether an employee is frustrated because he has to spend too much time trying to find a particular piece of [...]

Listen Now:

Earlier today, Interwoven announced its intent to acquire Discovery Mining, Inc., an eDiscovery company based in San Francisco, California. For this episode of Intersections, we walk through the acquisition with Interwoven CEO Joe Cowan. Links related to today?s show: Interwoven Acquisition of Discovery Mining Information

Listen Now: