The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.

Listen Now:

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.

Listen Now:

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.

Listen Now:

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.

Listen Now:

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.

Listen Now:

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.

Listen Now:

Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.

Listen Now:

Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies.

Listen Now:

In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia?s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating).

Listen Now:

Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization?s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January?s ?Core?, Arketi?s monthly newsletter on best practices of business-to-business marketing.

Listen Now:

In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer?s expectations of your organization are & engage your employees through education and communication.

Listen Now:

Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com.

Listen Now:

There?s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site.

Listen Now:

There?s more to building a website than writing text and choosing images. Learn the first five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Maximize your search engine presence, know your key audiences, get visitors? attention by communicating in their language, encourage visitors to take action and be natural with a consistent message. Find out more with 10 Must-Do Items for Creating an Effective and Dynamic Website?Part II.

Listen Now:

In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now.

Listen Now:

There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts.

Listen Now:

Blogging successfully takes more than just posting thoughts in an open forum. It requires involvement in the larger blogging community. There are a number of tools that can help you get started.

Listen Now:

Direct Marketing Expected to grow in 2008, Lead Nurturing as a Profit Center, Identifying Online Influencers

Listen Now:

A Book is Only as Good as Its Cover; Email Survey Best Practices; A Glance at the Industry: BtoB Ad Spending

Listen Now:

Crises can happen at any time, and they often arise when you least expect it.

Listen Now:

Full Panel Discussion of Social Media's impact on Georgia at the University of Georgia's Grady College of Journalism and Mass Communications

Listen Now:

What's in a name? For businesses and products, a lot. Businesses are always looking for the name that resonates strongly in their markets and most accurately reflects who they are and what they do. Before choosing a name for a business or product, there is a nine-step game you will want to play - The Name Game!

Listen Now:

Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey

Listen Now:

Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as RSS, Blogs & Podcasting

Listen Now:

Keyword Prices, SMB Outlook, Brand Democratization and Integrated Marketing

Listen Now:

The days of bottomless marketing budgets are long gone. Today, marketing executives have limited dollars and resources, but the pressure to get the same number, if not more, of leads for their sales teams is still there. So marketing execs must be smart about how they use their marketing content and look for creative ways to get the leads they need. This podcast gives specific examples for how you can get stretch your marketing content.

Listen Now:

Many times, we marketers want to test our beliefs in the marketplace, but we know we have tight budgets. Today, we explore research options available that can help you back up your claims, even with a limited budget.

Listen Now:

B2B Marketing Budgets Are Up; Marketing in the Virtual World; Live B2B Marketing Events Are Increasingly Effective; 8 Tips to Improve Your Online Presence Through Email Marketing

Listen Now:

Dick Cook, senior advisor at Focus Enterprises. Founded in 1982 in Washington, DC, Focus provides a range of investment banking services tailored to the needs of emerging growth and middle market businesses.

Listen Now:

Gordon is one of the country's leading experts on the small-business market, having more than 27 years of experience as an author, national columnist, marketing expert, media spokesperson and lecturer. Today, she talks about the top marketing trends to watch in 2007 in the interview with Arketi Group.

Listen Now:

5 simple robot-attraction rules.

Listen Now:

The recently released ASP 2006 Maintenance and Services Ratios Report shows service revenue produces 51 percent of total revenue for a typical software company. In this podcast Arketi Principal Mike Neumeier discusses the importance of service offerings with Technology Guru and ASP's founder and executive director Jeffrey Tarter.

Listen Now:

Improve Customer Interactions, When Warm Prospects Turn Cold, Search to Dominate Online Ad Spending, Product Placement Becomes Stronger Marketing Tool

Listen Now:

While there is much debate among marketers on whether print advertising is more beneficial than broadcast or whether online is the best way to go, there are serious debates about Internet advertising and the issues surrounding click fraud.

Listen Now:

The brands atop the list may not come as a surprise, but recent headlines may lead to a shortened longevity at the head of the class.

Listen Now:

Four quick ideas to get you on the road to demand generation that works.

Listen Now:

What's the best way for Marketing to work with ? and not counter to ? other departments ? like Product Development, Product Management, and Sales? We provide a simple starting place to understand the typical role these four departments have in an organization and how best they work together.

Listen Now:

Today companies are beginning to arm themselves with survey research. Listen this session to find out how companies go about it.

Listen Now:

We will cover the basics to the big three (blogs, podcasts and RSS) so you can speak with knowledge ably about them. The session will then dive deeper dive into how online tools are being used to engage, educate and induce action.

Listen Now:

Arketi B2B marketing minute show #7. In today's B2B marketing minute, we'd like to discuss about ways of improving your email open rates, one of the top trends in 2006, relation ship between tax rate and small business, marketers being close to their customers and which company has the powerful brand.

Listen Now:

Arketi B2B marketing minute show #6. About powerful marketing messaging ideas. Who's your target?, Do research, features versus benefits and getting emotional. Tune in to our show to find out more.

Listen Now:

Is multimedia and internet really threatening newspapers? How are newspapers evolving? What kind of multimedia is spreading? Listen and learn more about today's newspapers, multimedia B2B ad and words that work.

Listen Now:

The consistent and integrated delivery of messaging to customers across channels continues to win more and more fans.

Listen Now:

Goals and Objectives, strategies and Tactics are key to any solid marketing plan

Listen Now:

Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as, RSS, Blogs & Podcasting

Listen Now:

Watch Now: Play in Popup.