Katie Paine, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value...

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What should your podcast be? Commentary, one-on-one interview, or script and clip? How to choose? Listen to this interview with Victoria Fenner, a talented radio and podcast producer, to get ideas. Victoria and I sometimes collaborate on podcast production, particularly...

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If you're a podcaster, or thinking of becoming one, please consider the role of show notes as a marketing tool and a service to your audience. As you'll learn by listening to this 22-minute podcast, Google hates you if you're...

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Have you been invited as a guest on a podcast or radio show? Listen to these tips for giving good audio so that you?ll be asked back. At the same time, you?ll be making the most of the investment of...

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If you work for a charity or other nonprofit, you?ll be especially interested in today?s show, which is based on a conference call where a group of us talked about communications ideas for nonprofits. The discussion ranges from finding skilled...

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I get questions, many questions. And from these questions come some thoughts about the top five ways you can kill your podcast. (Maybe I?m watching too much CSI?) You don?t want to ruin your podcast, right? So listen to this...

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Can you remember when you first started using email? You were probably delighted to receive a message. Buts soon enough, you felt overwhelmed by the sheer volume of mail. Short of clearing out your inbox and starting from scratch (which...

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Welcome to the inaugural podcast for Third Tuesday Toronto, a social media meetup. This audio was recorded at the meeting on January 23, 2008 and features a short interview with Ali deBold, co-founder of ChickAdvisor.com as well as announcements about...

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