An Brief Introduction to Top Secrets of Promotional Products Sales

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Promotional product distributors talk about how Top Secrets tools and strategies have impacted their businesses.

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What do the most successful people have in common? The ability to make important decisions quickly.

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This podcast contains an overview and excerpts from the audio program Top Secrets of Multi-Million Dollar Producers.

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In this podcast, Top Secrets author David Blaise interviews The Amazing Kreskin, the World's Foremost Mentalist, on the future of the Industry.

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An Inner Circle member makes headlines. ASI Makeover contestants rack up major increases. A Letter from the Mailbag, and more...

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Why you don't need an iPod to benefit from our Podcast. How one ASI Makeover contestant racked up a 100% sales increase. The latest in the Trade Show Wars saga, and how one Top Secrets Mastermind prepares for holiday sales...

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Racking up major sales increases is about mastering the essentials. What the best and worst performers have in common. How one distributor increased sales by 529%.

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The difference between creating customers and making sales.

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The critical importance of choosing the right suppliers. Which industry shows offer Top Secrets training in 2006? Creating promotions that provide a good return on investment.

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How trouble employees can impact your business. Do your employees belong on The Jerry Springer Show? ASI Makeover Contestant Becky Allan talks about how she increased sales 82% year over year.

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A quick comment about "bad suppliers who want to hurt you." Then we'll talk with distributor April Stremming who increased her sales from $169K in 2004 to $700 in 2005. How'd she do that? She'll tell us..."

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We don't get back what we put into this industry, we get back a MULTIPLE of what we put in. Could be a high multiple or a low multiple depending on HOW we do things. We'll also talk with Vytas Masalaitis from Widgets Promotions who increased sales by 44% and profits by 65% year over year.

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Book learning vs. learning from experience. Why experience (the best teacher) is not the most efficient teacher. How to use that information to your advantage.

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Why calling yourself a "promotional consultant" doesn't make it so. An industry professional talks about why she didn't want to spend money on training. We wrap up with the song parody Promotion #5.

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Are you caught in the "distributor death grip?" Discover how to escape its grasp.

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What does it take to be a true promotional products professional? Hint: It's the difference between a Doctor and a cashier.

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When a client comes to you looking for something new and different, how do you know what to recommend? In this episode, we'll discuss the science of making excellent, targeted product recommmendations every single time.

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Are There Really Any Secrets to Selling Promotional Products? You Bet! In this episode, we'll tell you about a few different kinds of secrets and reveal why "what you don't know can hurt your business."

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Want to quadruple sales? Find out how Ron and Jennifer from Brandmasters accomplished that June over June.

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Can a sales increase of 55% really be a BAD thing? Find out from Weekend Warriors Ed and Maura Burgess.

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Is a one month increase in sales really meaningless? Did the headline of my recent post on DistributorTalk cross the line? Distributor Royce Schmidt takes me to task in this podcast.

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Makeover contestant Becky Allan reports on her stellar June over June results in this podcast.

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Just back from Chicago, here are the final makeover results.... and learn why one distributor calls Top Secrets "better than Viagra."

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Part one of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Part two of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Part three of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Part four of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Part five of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Part six of a six part teleseminar on landing big accounts, growing your client base and making more money in less time.

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Toward the end of last year, distributor April Stremming impressed our podcast listeners with her incredible 2005 over 2004 sales increases. But was it just a fluke? In this podcast, April tells us how she ended 2005 and how things are going today.

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Find out how a 17 year old college student built a successful promotional products business in less than two years!

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The difference between product buyers and solution buyers. Which trade shows are offering Top Secrets training in early 2007?

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This episode begins a series on the Top 15 criteria most important to promotional products buyers.

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In this episode, we explore the #14 criteria most important to promotional products buyers.

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In this episode, we explore the #13 criteria most important to promotional products buyers.

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In this episode, we explore the #12 criteria most important to promotional products buyers.

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In this episode, we explore the #11 criteria most important to promotional products buyers.

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In this episode, we explore the #10 criteria most important to promotional products buyers.

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In this episode, we explore the #9 criteria most important to promotional products buyers.

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During the past two fiscal years, promotional advisor Draughon Cranford has grown his business by 111% and 89% respectively. In this episode he explains how choosing your clients proactively allows you to dramatically grow your sales and profits.

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In this episode, we explore the #8 criteria most important to promotional products buyers.

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In this episode, we explore the #7 criteria most important to promotional products buyers.

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In this episode, we explore the #6 criteria most important to promotional products buyers.

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In this episode, we explore the #5 criteria most important to promotional products buyers.

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In this episode, we explore the #4 criteria most important to promotional products buyers.

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In this episode, we explore the #3 criteria most important to promotional products buyers.

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In this episode, we explore the #2 criteria most important to promotional products buyers.

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In this episode, we explore the #1 criteria most important to promotional products buyers.

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The price increases are coming! In this podcast exclusive, we talk with Michele Bell, Senior Editor of Counselor Magazine, who has confirmed with industry suppliers that across-the-board price increases of 5% to 20% are on the way soon.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about getting past the gatekeeper.

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In this episode, David Blaise discusses the importance of successful implementation.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about having the right positioning statement.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the aspects of creativity and structure within your promotional products business.

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In this episode David Blaise discusses ten action steps to sell promotional products regardless of the economy.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about finding the Decision Makers.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the Catch 22 of experience.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about dealing with a tough economy.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about positioning yourself for success.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about targeting the right prospects.

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David Blaise interviews Karl Rodriguez, one of the 2,000+ industry professionals who downloaded a free copy of the training program “Ten Action Steps to Sell Promotional Products Regardless of the Economy.” In this interview Karl describes how his business has increased 75% during the month of January just by implementing what he has learned in the training program.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about overcoming concerns and fears in the promotional products sales person by mastering techniques in targeting, qualifying & disqualifying prospects, presenting, and following up.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the things that make us uncomfortable with the idea of selling. And how overcoming that apprehension ensures our success as promotional products sales people.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how to let your clients write your sales script.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how to use the Kreskin Approach to establish yourself in a niche market.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about growing your business proactively by deciding in advance to target clients geographically or by industry.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses that in any economy there exists winners and losers in business. It is our job to find the people who are spending.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it is financially unwise to give away samples. In the promotional products industry you need to figure out quickly when and who to charge in order to keep expenses reasonable.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how creative marketing can fix just about any problem. And why it’s important to view the product before you sell.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it's not your job to compete with online promotional products businesses. It's important to understand that these businesses offer completely different buying experiences than what you offer.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it's important not to assume that pricing is the primary key issue on a client's mind. It is vital to be competitive in pricing but not as vital to be known for being cheap.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how not to get burnt by process charges. It's important to know the process of creating individualized promotional products and the charges affiliated with these processes so neither you or your clients will be shocked in the long run with pricing issues.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses the importance of addressing client concerns in a timely fashion. There will be times when an order has gone wrong, the main goal at this point is to focus on saving the account by following the steps outlined in this podcast.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how your first contact with a potential client will remain in their memory the entire time you do business with them. It is important to say the right things to reflect what it is you do. Don’t sell yourself short as a mug and tee shirt pusher.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how to return to your existing client base and sell to them. Effective communication will keep you fresh in their minds.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses the importance of being focused when building your business proactively.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise shares his technique for interviewing clients and demonstrates how asking the right questions can increase sales.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how less is more when dealing with suppliers. It is important to leverage your supplier relationships by having a preferred network to deal with.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how to create a proactive referral system by asking existing clients who they know that would benefit from your services and the importance of acting on that referral right away.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the two things every promotional product salesperson needs to do to achieve stronger results and build better rapport.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the reasons people buy promotional products.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how taking a broken record approach to sales can be bad for business. Instead utilize different marketing vehicles to help boost sales.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how prospecting is not just cold calling and selling.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about taking a chance and going right for the top when you don’t have a contact for a business you are prospecting.

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In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks discusses how you can’t persuade a potential client on becoming interested if they have no budget or need for promotional products. This would be the time for you to move to a new set of prospects.

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