To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate getting your content. In this episode, we [...]

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In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your content. Download [...]

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In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you’ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media… How to position yourself as someone that your prospects will readily listen to How to transform yourself from [...]

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We talked in the last episode about the value of attention. We’re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help [...]

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We’re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also brings massive opportunity to those that understand the [...]

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On this episode of Mastering New Media, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing. In this interview, Mark shares several idea of how he has successfully put [...]

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Recently on the podcast I outlined a proven process for establishing influence with your market: the Community Builder Blueprint. Because this is such important and fundamental stuff, I wanted to also create a video where I draw it out for the visual types who want to see it in addition to hearing it explained. I like [...]

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There have been a lot of questions about the new private coaching group, New Media Platinum, that I’m launching very soon. To help answer your questions, I put the following video together. It shows how I will help you make six-figures a year with new media. If you have any trouble playing the streaming video, you can [...]

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In episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy). In this episode I reveal a proven process for establishing and building a strong “influence account” with your customers and followers. It’s a road [...]

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. In episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use. Download the Community Builder Blueprint I’ve included it here in its own post on the [...]

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