In this episode of the Podcasting Underground, I have a discussion with Cliff Ravenscraft of the GSPN.tv network. We discuss strategies for building community and interacting with your audience. Cliff has built up a thriving community around his podcasts too the point that he has been able to quit his job and pursue his passion. One [...]SHARETHIS.addEntry({ title: "TPU 36 | Real World Community Tips for Podcasters", url: "http://podcastingunderground.com/tpu-36-real-world-community-tips-for-podcasters" });

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In this episode of The Podcasting Underground, I talk about why it’s so important to create a community around your podcast (or business or brand for that matter) and how you can do it more effectively. I also offer a podcast promotion quick tip about how to get more people to share your content with [...]SHARETHIS.addEntry({ title: "TPU 35 | How to Create Community Around Your Podcast", url: "http://podcastingunderground.com/tpu-35-how-to-create-community-around-your-podcast" });

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Here’s a quick audio message with some important updates about: The Podcasting Underground podcast The Professional Podcasting Course Upcoming content on my blog Other courses and services to be launched later this year A lot of people have been emailing me about The Professional Podcasting course asking when they can enroll. The latest on that is in the audio. Download MP3 [...]SHARETHIS.addEntry({ title: "Important Announcements", url: "http://podcastingunderground.com/important-announcements" });

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There’s been chatter recently, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I’ve been mulling over the last week. I finally decided this was an important enough discussion to bump the scheduled topics and talk about it on the podcast. On this episode of the Podcasting [...]SHARETHIS.addEntry({ title: "TPU 34 | If You Want to Make Real Money, Stop Being a Podcaster", url: "http://podcastingunderground.com/is-podcasting-an-industry" });

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Getting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like Google or AOL. As with any search engine, there are things you can do to maximize the exposure you get in their search listings. I was the first to talk about [...]SHARETHIS.addEntry({ title: "TPU #33 | Search Engine Optimization for iTunes | How to Get More Exposure and Fans from iTunes", url: "http://podcastingunderground.com/tpu-33-search-engine-optimization-for-itunes" });

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On this episode of The Podcasting Underground, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft to find out what podcasters need to know about the Zune and the future of podcasting. I also share a quick tip on how to make your content more easily linked to [...]SHARETHIS.addEntry({ title: "TPU #32 | An Insider Look into Podcasting and the Zune | An Interview with Rob Greenlee of Microsoft", url: "http://podcastingunderground.com/insider-look-into-podcasting-and-the-zune" });

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At long last, I’m back with another episode of The Podcasting Underground. In this episode I share the top tips learned by experienced podcasters in 2007 to help… Build your audience Make more money as a podcaster or To streamline your podcasting process to save time and energy The community responded in force. Over forty tips were sent in. [...]SHARETHIS.addEntry({ title: "TPU #31 | Insider Podcasting Secrets Learned in 2007", url: "http://podcastingunderground.com/tpu-31-insider-podcasting-secrets-learned-in-2007" });

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In this episode of The Podcasting Underground, I talk about how I make the most money from podcasting and blogging. It’s probably not what you’re thinking. In Q3 of this year I used an often overlooked strategy to generate over $70,000 from my podcasts and blog. You might be thinking that I?m referring to advertising [...]SHARETHIS.addEntry({ title: "TPU #30 | How I Make the Most Money from Podcasting (and how you can do it, too)", url: "http://podcastingunderground.com/how-i-make-the-most-money-from-podcasting" });

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Lately there’s been talk that podcasting is dead. In this episode I give you my take on the issue. I break down the arguments that are being made. Then I give my position about the future of podcasting along with five tips for succeeding in the next phase of podcasting and online content creation. Items mentioned in [...]SHARETHIS.addEntry({ title: "TPU #29 | Why Are People Saying Podcasting is Dead and What Does it Mean for You?", url: "http://podcastingunderground.com/why-are-people-saying-podcasting-is-dead" });

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On this episode of the Podcasting Underground I talk about three exciting announcements that have been made during Podcasting Expo week and give you my take on them. I also give all the info on the pool party I will be having at the expo. Mentioned in this show: Jason Van Orden?s Pool Party at the New [...]SHARETHIS.addEntry({ title: "TPU #28 | Podcasting Industry Announcements from Expo Week", url: "http://podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week" });

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Click here to download the MP3 I get a lot of questions about feeds. How do I create a feed? Which feed do I promote? Which feed do I submit to iTunes? Do I need to use FeedBurner? In this episode of Podcasting Underground I discuss some of these issues. I also talk about the podcasting [...]SHARETHIS.addEntry({ title: "TPU #27 | Which Feed is Your Real Feed?", url: "http://podcastingunderground.com/tpu-27-which-feed-is-your-real-feed" });

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Click here to download the MP3 This a short (3 min) time-sensitive announcement. SHARETHIS.addEntry({ title: "Special Time-Sensitive Announcement", url: "http://podcastingunderground.com/special-time-sensitive-announcement" });

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Click here to download this episode In this episode of The Podcasting Underground, I answer more listener-submitted questions including how to: * Change your feed in iTunes when you change hosting * Find out if there is an audience for your podcast idea * Get someone to link back to your podcast * Find music that you can [...]SHARETHIS.addEntry({ title: "TPU #26 | More Listener Questions Answered", url: "http://podcastingunderground.com/tpu-26-more-listener-questions-answered" });

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Click here to download this episode. In this episode of The Podcasting Underground, I answer listener-submitted questions including: How to best use enhanced podcasts How to customize your WordPress blog sidebar How to switch from Libsyn over to your own web site What to do if iPods and iTunes are not widely available in your market Links mentioned in this episode: The [...]SHARETHIS.addEntry({ title: "TPU #25 | Listener Questions Answered", url: "http://podcastingunderground.com/tpu-25-listener-questions-answered" });

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Click here to download this episode. In this episode of the Podcasting Underground, I discuss how often you should post new episodes of your podcast. Many podcasters quickly find out that posting to your podcast regularly takes a lot of time and energy. But you need to post often enough that your audience keeps coming back [...]SHARETHIS.addEntry({ title: "TPU #24 | How Often Should You Update Your Podcast?", url: "http://podcastingunderground.com/tpu-24-how-often-should-you-update-your-podcast" });

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Click here to download this episode. On this episode of Podcasting Underground: I answer the question: should you charge for your podcast? (the answer might surprise you) Second, I tell you how to find the kinds of sounds effects that I use in my intro And finally a podcast promotion tip Last episode, I talked about whether or not you [...]SHARETHIS.addEntry({ title: "TPU #23 | Should You Charge for Your Podcast?", url: "http://podcastingunderground.com/tpu-23-should-you-charge-for-your-podcast" });

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Click here to download this episode. On this episode of the Podcasting Underground, I discuss whether you can charge for your podcast and make a profit I talk a bit about which podcast directories are most important to which you should submit your podcast And I give you the usual podcast promotion quick tip. The idea for this episode came [...]SHARETHIS.addEntry({ title: "TPU #22 | Can You Charge for Your Podcast and Make a Profit?", url: "http://podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit" });

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Click here to download this episode. On this episode of The Podcasting Underground I answer the question… How much is your podcast worth? This is based on a recent post on my blog. If someone were to buy your podcast today, how would they determine its value? The purpose of this discussion isn’t necessarily to help you [...]SHARETHIS.addEntry({ title: "TPU #21 | What is Your Podcast Worth?", url: "http://podcastingunderground.com/tpu-21-what-is-your-podcast-worth" });

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Click here to download this episode. On this episode of Podcasting Underground: How to leverage your podcast for profit and promotion without ruining the relationship with your audience A lesson that you can apply to your own podcast and business…learned from my weeks of absence from this podcast A podcast promotion tip There’s been a lot of discussion on the [...]SHARETHIS.addEntry({ title: "TPU #20 | How to Preserve the Relationship with Your Audience When You Use Your Podcast for Profit or Promotion", url: "http://podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion" });

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Click here to download this episode. This week I attended a networking breakfast called the New York :: Media Information Exchange Group. This monthly event attracts a number of media producers to chat, eat and listen to a keynote speaker. I attended with a number of the PodCamp NYC organizers to promote and make connections. I was [...]SHARETHIS.addEntry({ title: "TPU #19 | Social Media Wisdom from Fred Siebert of Frederator", url: "http://podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator" });

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Click here to download this episode. In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my podcasting tips blog. Finally, [...]SHARETHIS.addEntry({ title: "TPU #18: Is Apple the Best or Worse Thing to Happen to Podcasting", url: "http://podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting" });

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Click here to download this episode. In this episode I talk about why you shouldn’t ask your site visitors to “subscribe” to your podcast. This may sound like a shocking statement, but I reveal why how many podcasters may be missing the boat when it comes to converting site visitors to podcast subscribers. [inpired by this [...]SHARETHIS.addEntry({ title: "#17 - Why You Shouldn’t Ask Your Site Visitors to Subscribe to Your Podcast", url: "http://podcastingunderground.com/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast" });

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Click here to download this episode. In this episode I give a recap of the Podcast and Portable Media Expo including my picks for best in show awards as I give you what caught my eye as I wandered the expo floor. I also discuss Leo Laporte’s submission that we need to change the word “podcast” [...]SHARETHIS.addEntry({ title: "#16 - Podcast Expo Recap and Review of Tricks of the Podcasting Masters", url: "http://podcastingunderground.com/tpu-16-podcast-expo-recap-review-of-tricks-of-the-podcasting-masters" });

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Click here to download this episode. In this episode I report on my experience at Podcamp Boston. I give highlights from the sessions inlcuding some great insights that you can apply to your own podcast. Here are some links mentioned in my Podcamp coverage: Financial Aid Podcast Rocketboom CC Chapman Mitch Joel Leesa Barnes - Podonomics Canadian Podcast Listeners Survey I also share podcast [...]SHARETHIS.addEntry({ title: "#15 - Podcamp Boston", url: "http://podcastingunderground.com/15-podcamp-boston" });

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Click here to download this episode. We continue the series on promoting your podcast with a discussion about business cards, converting visitors to listeners and using ID3 tags to keep/gain listeners. This tips are from my book, Promoting Your Podcast, that will be released on Aug 28th. To get your podcast business cards printed I recommend Overnight [...]SHARETHIS.addEntry({ title: "TPU #14 - Promoting Your Podcast: Business Cards, Conversion & ID3 Tags", url: "http://podcastingunderground.com/tpu-14-promoting-your-podcast-business-cards-conversion-id3-tags" });

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Click here to download this episode. This is the first in a series of episodes on how to promote your podcast. This series will lead up to the launch of my book, Promoting Your Podcast, on August 28th. In this episode I discuss promotion tips for getting free, targeted traffic to your podcast from the search engines. [...]SHARETHIS.addEntry({ title: "TPU #13 - Promoting Your Podcast: Search Engine Traffic", url: "http://podcastingunderground.com/tpu-13-promoting-your-podcast-search-engine-traffic" });

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Click here to download this episode. In this episode I go over three great microphones for podcasters that each cost under $100: Samson CO1U USB Condenser Mic Marshal MXL 990 Condenser Mic Shure SM58 Dynamic Mic I also discuss my own studio setup: Shure KSM27 Condenser Mic Behringer Eurorack UB802 Mixer Griffin iMic USB Interface Sound Forge SHARETHIS.addEntry({ title: "TPU #12: Three Podcasting Mics for Under $100", url: "http://podcastingunderground.com/tpu-12-three-podcasting-mics-for-under-100" });

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Click here to download this episode. I recently recorded a segment for Dailysonic. It was a little out of my comfort zone since the podcast is more of a scripted NPR-style thing. I usually just draw up an outline and then talk. This needed a different flow and structure. I was reminded of an important principle when [...]SHARETHIS.addEntry({ title: "TPU #11: Writing for the Ears: How to create podcasting scripts that keep listeners listening", url: "http://podcastingunderground.com/tpu-11-writing-for-the-ears-how-to-create-podcasting-scripts-that-keep-listeners-listening" });

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Click here to download this episode. While I was at BookExpo America in DC, I met up with and interviewed Tee Morris, co-author of Podcasting for Dummies. In this interview, Tee talks about how to use podcasting to promote yourself, your business or your clients. This is one of THE most powerful uses of podcasting. There are [...]SHARETHIS.addEntry({ title: "TPU #10 - Interview with Tee Morris, Co-Author of Podcasting for Dummies", url: "http://podcastingunderground.com/tpu-10-interview-with-tee-morris-co-author-of-podcasting-for-dummies" });

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Click here to download this episode. 1. Legal Guide for Podcasters from Creative Commons Copyright Publicity Rights The Podcast Brothers’ release form for interviewees Trademarks Defamation Privacy 2. My book, Promoting Your Podcast, debuts at BookExpo America 3. The Podcasting Underground listed in Paul Colligan’s “Top 5 on My Pod” Coming Soon: Interview with Tee Morris, author of Podcasting for Dummies SHARETHIS.addEntry({ title: "TPU #9 - More Legal Considerations for Podcasters", url: "http://podcastingunderground.com/tpu-9-more-legal-considerations-for-podcasters" });

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Click here to download this episode. 1. New figures from FeedBurner on the growth of podcasting 2. Types of Legal Rights for Music Copyright Basics Creative Commons: a nonprofit organization that offers flexible copyright licenses for creative works Public Domain: Material that [...]SHARETHIS.addEntry({ title: "TPU #8 - Legalities of Using Music in Your Podcast", url: "http://podcastingunderground.com/legalities-of-using-music-in-your-podcast" });

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Click here to download this episode. 1. My interview on podcasting in Shure Notes 2. Two reasons to use feedburner with your podcast feed 3. How to forward your podcast feed to Feedburner and maintain a feed address on your own site Learn to forward your feed to Feedburner with an .htaccess file here and here A Wordpress plugin that [...]SHARETHIS.addEntry({ title: "TPU #7 - Feedburner: Why and How You Should Use It", url: "http://podcastingunderground.com/tpu-7-feedburner-why-and-how-you-should-use-it" });

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Click here to download this episode. 1. An Important and Often Overlooked Step in Publishing Your Podcast Test the “audience experience” Some important things to test Most important podcatchers to test 2. Two Recommended (and Free) Podcasting Tools: AudioShell 1.1 - Adds more ID3 tag editing functionality to Windows Explorer Freemind - Great mindmapping tool for brainstorming and planning your podcast or [...]SHARETHIS.addEntry({ title: "TPU #6 - An Important and Often Overlooked Step in Publishing Your Podcast", url: "http://podcastingunderground.com/tpu-6-an-important-and-often-overlooked-step-in-publishing-your-podcast" });

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Click here to download this episode. What is an Enhanced Podcast Example: 75 Minutes Download the Apple chapter tool here Also refer to the tutorials on enhanced podcasts at Make Magazine and Voxmedia (this one is more technical) New Magazines for Podcasters: Podcast User Magazine ID3 Mag Bug in iTunes Can Cost You Lots of Subscribers: You can see my [...]SHARETHIS.addEntry({ title: "TPU #5 - Enhanced Podcasts & Two Dangerous iTunes Pitfalls That Could Cost You Listeners", url: "http://podcastingunderground.com/tpu-5-enhanced-podcasts-two-dangerous-itunes-pitfalls-that-could-cost-you-listeners" });

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Click here to download this episode. Important Considerations Before Putting Ads in Your Podcast Dynamic Insertion of Ads (example: RadioTail) The Best Way to Make Money with Your Podcast or Why the CPM Paradigm Will Sell You Short More on information vs. entertainment: Marketing Online Live Podcast News: Yahoo Search now includes search for audio (including podcast [...]SHARETHIS.addEntry({ title: "TPU #4 - How to Make the Most Money with Your Podcast & Podcasting Predictions for 2006", url: "http://podcastingunderground.com/make-money-with-podcast" });

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Click here to download this episode. Recommended Podcast Hosting Solutions: I have three levels of podcast hosting that I recommend based on your goals/needs One of them is a free podcast hosting solution News: iTunes now allows comments in your podcast listing. How does this affect your podcast? Audacity has announced some very useful podcast-related features now available for [...]SHARETHIS.addEntry({ title: "TPU #3 - Podcast Hosting, 2 Easy Podcast Audio Tips & Another Podcast Directory Promotion Tip", url: "http://podcastingunderground.com/tpu-3-podcast-hosting-2-easy-podcast-audio-tips-another-podcast-directory-promotion-tip" });

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Click here to download this episode. News: Important lessons from Bridge Ratings podcasting survey for 2005 Gear Review: Altec Lansing AHS 302i As used by Michael Carrino of the Digital Media Cast Experiement in this interview with Scott Fletcher Podscope Traffic Generation Tip How to get more traffic to your podcast with popular current topics from the blogosphere & podosphere Download the MP3 Here Tags: [...]SHARETHIS.addEntry({ title: "TPU #2 - Bridge Ratings, Altec Lansing Headset, Podscope, Traffic Generation", url: "http://podcastingunderground.com/tpu-2-bridge-ratings-altec-lansing-headset-podscope-traffic-generation" });

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Here are a couple outlets for your content that might even make you some money. Podcaster News Taldia: Personalized Podcasting MP3 File Tags: portable media expo, podcast expo, podcasting SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: Podcaster News & Taldia", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-14" });

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Podkive offers a simple podcast hosting solution with unmetered bandwidth. MP3 File Tags: portable media expo, podcast expo, podcasting SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: Podkive Podcast Hosting", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-13" });

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M-Audio is releasing some great hardware designed with the podcaster in mind: 1. MicroTrack 24/96 Winner of the Expo Best Portable Recorder Award (under $500) 2. Podcast Factory (I believe I mistakenly called this the podcast in a box in the audio) iPodder Lemon (one of the most popular podcatchers) has changed its name to Juice due to [...]SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: New M-Audio Podcast Gear | iPodder is Now Juice", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-12" });

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Podcast advertising services: RadioTail Kiptronic PodTrac American Podcasting Network Podvertiser MP3 File Tags: portable media expo, podcast expo, podcasting SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: Podcast Advertising", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-11" });

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Doug Kaye from IT Conversations announced that they will be podcasting the expo from their site in the near future. MP3 File Tags: portable media expo, podcast expo, podcasting SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: Expo to Be Podcast on IT Conversations", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-10" });

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Yahoo’s podcasting group is aware of the issue where some podcasts get listed twice in the directory. I talked Jow Hiyashi who directed the creation of Yahoo Podcasts about this. This often happens when you have two different feeds or also when you use feedburner. You can end up listed in Yahoo for your [...]SHARETHIS.addEntry({ title: "Portable Media Expo Coverage: Double - Listing Issue in Yahoo Podcast Directory", url: "http://podcastingunderground.com/portable-media-expo-live-coverage-9" });

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