Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, Adweek and Advertising Age, he has spoken at ad:tech and Harvard Business School, and he has taught classes at NYU and Miami University (Ohio).   Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   20-Nov-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.  A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world's largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO of Interpublic's Advanced Marketing Services group. In 2001 Larry built Weber Shandwick, which today is the world’s largest public relations firm.  Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world.  Larry has also published three books about next-generation business. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in July 2009 from Wiley & Sons. Marketing to the Social Web: How Digital Customer Communities Build Your Business was first published by Wiley in 2007 with a second edition in 2009. The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies was printed in 2002 by Random House. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  13-Nov-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.  As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.  In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism.  For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean's Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago.  Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  6-Nov-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 30-Oct-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy?s ?secret weapon? for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson?s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency?s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt.  Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer?s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age.  Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann?s, Cream of Wheat and Rayovac batteries.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 23-Oct-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As ?Chief Customer Zealot? for five large U.S. market leaders, Jeanne?s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands? customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations?convincing even the staunchest curmudgeons to help push the customer rock up the hill.  Jeanne has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Jeanne?s vim and vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances which brought her to the Wisconsin farmlands in 1983.  She developed her passion for the customer at Lands? End, Inc., where she reported to the company?s founder and executive committee as leader for the Lands? End customer experience.  She was Senior Vice President of Franchise Services for Coldwell Banker Corporation. Jeanne served Allstate Corporation as its chief officer for customer satisfaction & retention. She was Microsoft Corporation?s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America she initiated the brand?s retention effort as senior manager, customer satisfaction.  Now managing partner of Customer Bliss, Jeanne coaches leaders on how to wrap their company?s focus around customer profits. She is a worldwide keynote speaker on sustaining the energy and effort required to keep pushing that customer rock up the hill. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Oct-09 9:00 AM

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Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the ?POM Queen,? she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world?s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States), Paramount Farms and Paramount Citrus Companies.  Resnick is Vice Chairman of the Los Angeles County Museum of Art?s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art.  Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-09 2:00 PM

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Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan?s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP?s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effectively initiate, manage, sustain and grow their relationships with customers.  Jonathan has helped clients design their ?go-to-market? strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.  Jonathan speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Oct-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, ?Digital Domain,? and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM

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Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the awareness of a market need for quality services that would allow such companies to access new technology and ways of selling in the 21st century. Clients include: Royal Insurance, Nextel, Cigna Financial, and many more. Mr. Harpointners? desire to help small and mid-sized businesses led to the launch of AIS Media in 1997. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Sep-09 9:00 AM

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