I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!). Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically. I was not really use to the "group talk" style of some of the presentations (and it leaves room open for assertive people to take over the conversation).I will definitely be going to more podcamps when my schedule permits. I sat in on a webinar from Paul Colligan. They have added a feature of making membership site at www.premiumcast.com and after watching his presentation I was able to set up a membership site in about 5 minutes. The great thing is some membership scripts allow you to make a "roped off" area, and others allow you to create premium RSS feeds, and premium cast allows you to do either or both. Check it out at premiumcast.com

Listen Now:

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers. Podcast Listening is up 5 % both video and Audio30% of regular Internet Users have downloaded a podcastVideo is catching audio podcasts with a 1 % lead going to Audio What is the age of the podcast listener?53% Male 47% female25 to 34 (21%) 35-44 (21%), 45 to 54 (20%) 12 to 17 (15%) 18 to 24 (13%) 55+ (10%) Last 5 in 5 from Dan at www.jimmpodcast.com School of Podcasting's Morning Announcements (this podcast)Marketing Over Coffee ( http://www.marketingovercoffee.com/ )Eds Mixed Bag (www.edsmixedbag.com )Media Bullseye (www.mediabullseye.com )Six Pixels of Separatation (http://www.twistimage.com/blog/ )

Listen Now:

This show originates at www.schoolofpodcasting.com PODCAST CRASHINGIf you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER  doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic. Testimonial from J.R. Stanley of www.llmlive.com Meet the MembersToday we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software. Using Google Analytics to Obtain Wordpress Stats Today we are talking about Google Analytics which you can find at http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog. http://wordpress.org/extend/plugins/wp-google-analytics/ When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com  

Listen Now:

This show originates at www.schoolofpodcasting.com Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1). School of Podcasting 2007 1400 Downloads (2.7 a day)School of Podcasting 2008 801 Downloads (5.3 a day) Musicians Cooler 2007 1689 Downloads (3.3 a day)Musicians Cooler 2008 1032 Downloads (6.8 a day) Building a Better Dave 2007 1617 Downloads (3.1 a day)Building a Better Dave 2008 915 Downloads (6.0 a day) This averages to an increase of 98% from 2007 to 2008   I also looked at my stats from the now podfaded Podcast Promo Show. It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examplesFeedburner showed 29 downloads to Libsyn's 34Feedburner showed 27 downloads to Libsyn's 37Feedburner showed 30 downloads to Libsyn's 47 So the range of my 57 shows was from 13% - 57% My conclusion? Pick one and go with it. I use Libsyn cause in theory "Everything comes back to the host." I like their stats, and I can get stats without involving another redirect to my mp3 file.   If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress .   If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com  

Listen Now:

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like  Emails from ://OneMinuteHowTo.comhttp://EclecticMix.comhttp://DRiPInvesting.orghttp://GLSmyth.com - blog: http://GLSmyth.WordPress.com and Jeff Roneyhttp://www.roneyzone.comTwitter: twitter.com/roneyzone Check out our new Video and More Show,Magical Definition TV Episode 2http://mdtv2.roneyzone.com New World Army, a futuristic audio thrillerhttp://nwarmy.roneyzone.com Our Lost TV On-Location Videoshttp://lost.roneyzone.com I also talk about some widgets that are pretty cool for your blog. You can find them at www.addtoany.com Jeff is using https://addons.mozilla.org/en-US/firefox/addon/1730 to post to multiple blogs at the same time.

Listen Now:

Are you just getting started? Are you ready to launch a successful podcast? Check out our new Quick Start Package at www.schoolofpodcasting.com/quickstart You get:6 month subscription $1201 year blog hosting at www.coolerwebsites.com  $24Wordpress Blog Set up and cusomitzation - $160Intro/Outro Recording $80 All this for $299 Sign up at www.schoolofpodcasting.com/quickstart Back Catalog - Is Anybody Listening To Old Shows?My first Show "First Podcasts Always Stink" that were recorded back in October of 2005 have been downloaded 106 times in May of 08, 159 in April of 08, 154 in March of 08, 131 in February of 08. (That episode has been dowloaded 2947 total). Meet the MembersBrian from www.dimacast.com suggested we get to know the members of the School of Podcasting, so today we meet J.R. Stanley of www.lordliftedme.com and the podcast www.lmllive.com J.R. is using a Sure KSM27 Microphone and an Edirol UA4FX USB Interface which he likes for the tube emulation. The Interview We Did Today with J.R. was actually "Time Shifted Interview" where I send a question, he records an answer. We repeat to fill in a quick "Meet The Members" section.  

Listen Now:

Todayâs episode comes from our weekly meetings that we have at the School of Podcasting. The question is what is the difference between a post and a page in Wordpress?  A post will be at the top of your blog until you enter another post. A page is something you enter and it can only be viewed if you link to it. (There is a way to have it show up on the front age by going to settings > reading and choosing to have the page be âstaticâ on the front page.  Why Wordpress? It creates an RSS feed for you, and ITâS FREE. If you need an inexpensive host for Wordpress check out www.coolerwebsites.com  LISTENER FEEDBACK â NO AGE LIMIT TO PODCASTINGFred from http://www.strugglingentrepreneur.com/ aggrees that there is no age limit to podcasting. He is 59, and he encourages all âbaby boomersâ to get involved with podcasting. Fred uses my www.podcastfastpass.com service to set up his blogs at www.strugglingentrepreneur.com and www.gaincontrolofyourday.com  (and more projects coming).

Listen Now:

This show (download show) was originally recorded last week 4/25. In the hussle and bustle, I never published it. You can read about my "Passing out" at BetterDave.com Audience FeedbackVince from  www.bmoviecast.com agrees that you are never too old to podcast (as he is a baby boomer). Audacity Feedback?Steve from www.djideasharing.com does not use Audacity, but ubercaster (for the mac) had him losing an episode. Blog Views and Blues www.blogsviewsandblues.comThis is a new podcast from Rich Palmer (www.richpalmer.com ) and he turned me on to www.springwidgets.com Wordpress 2.5 BugsIn working with the bugs, I can seem to get the image media manager to work. If i'm lucky enough to get an image to upload without error, I can't get to a screen to where I can insert it into the post. I did find I was able to to do this if I stopped using Internet Explorer and switched to Firefox and it worked. So if you are a big IE fan, then you may not want to update just yet. I've been using the Image Manager plugin. More Fun Toolswww.twirl.org is a desktop Twitter tool. It works on both Mac and PC. From www.celticmythpodcast.com an easy to customize wordpress theme at http://wpthemepark.com/themes/paalam/ It makes it very easy to turn on or off the text on yruo header (as well as upload a custom header. It's widget ready, and if know a little html, its easy to tweak the colors. If you need help with the "technical stuff" please see me at www.podcastfastpass.com

Listen Now:

Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals. If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment. For more information about the Authors and the book go to www.vidpodcaster.com The book is available at Amazon.com  

Listen Now:

Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre. In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign. For more information about Scott go to www.scottsigler.com You can buy his latest book inftected at amazon.com You can see how he is utilizing social media like MySpace, Facebook, and YouTube below. To join the school of Podcasting go to www.schoolofpodcasting.com

Listen Now:

Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com  TOO OLD TO PODCAST?There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, "I'm too old to podcast" you are robbing yourself of a great way to share your wisdom. UNDERSTANDING BANDWIDTHTo understand bandwidth think of your kids or grandchildren. They may have a phone plan that covers X amount of text messages. When they go over the limit they are charged for each text message over the limit. When you have a website you are given a set amount of bandwidth measured in either megabytes or gigabytes. If you go over your limit your host will charge your, and in some cases they may shut your site down. This is why I recommend Libsyn.com www.uselibsyn.com or if you need free go to www.podshow.com UNDERSTANDING STORAGEStorage for your media files is also limited. Think of storage like a filing cabinet. You can stuff more and more files in your cabinet, but eventually it will get full. PODCAMP OHIOPodcamp Ohio is 6/28/08 for more information go to www.podcampohio.com WHERE ARE YOUR LISTENERS?I have been talking about podcasting at podcast conventions. This really doesn't make sense if I'm trying to find people who need to learn how to podcast as most of the audience is already podcasting. I need to find people who need publicity. While I can keep up with technology at the New Media Expo, and meet all of my friends, if I want to find people interested in learning how to start  a podcast, then the New Media Expo may not be the most efficient use of my publicity dollars.

Listen Now:

Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ). I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops). Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com I also share some of the tips from out weekley roundtable at the School of Podcasting (www.schoolofpodcasting.com )

Listen Now:

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned. Not sure if this call is for you? Then go to www.secretswithdave.com and find out about the call happening April 2nd (after April 2nd you can find out about the class) that gives you a preview of the information that they will be covering. This way you can decide if this class is for you. You see, Paul doesn't want you if you're not serious. This is for people looking to make a six figure income from Podcasting. He is going to be telling you how people ARE DOING THIS now (not how this might work, or this should be tired, this is how people are doing this in 2008). So if you're interested sign up for the call at www.secretswithdave.com and send me confirmation and I wil lgive you a free month at the School of Podcasting. If you sign up for the class, I will give you a free year at the School of Podcasting.

Listen Now:

Show #129 originating from www.schoolofpodcasting.com Today we get the answers from last week's poll about USB interfaces and using Audacity. Thanks to: Joe from www.onthepodcast.netAnthony from www.diabeticincandyland.com Mike from www.mikeshotdish.com Warren from http://pewpodcast.podomatic.comTerry from http://quiettimepodcast.com/wp and http://oldcootcast.comLarry from http://goinglinux.comSally from http://www.podcastasylum.comDaryl from http://www.poddog.ca/suburbia Jay from www.jayjennings.com creator of Cloak and Tracker 75% use a USB interface75% use Audacity. Most feel Audacity is stable, and people using USB microphones seemed to lve them while people using USB interfaces seem to find them a bit of a hassle (especially if this is on your main unit). Items mentioned: Blue Snowball USB mic $99Samson CO1 USB Mic $90Alesis MultiMix 8 USB Mixer $149Alesis Podcast Mic (comes with mic, heaphones, software) $99Behringer UCA202 USB Interface (connect from your mixers tape out) $30Zoom H2 Portable Recorder $199Behringer USB Podcast Kit (includes mic, headphones, mixer, usb interface, software) $100Rode Dynamic USB Podcaster Mic $230 NEXT WEEKRich Harrington and Mike Weiser authors of the book "Producing Video Podcasts." Buy it at amazon.com

Listen Now:

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them. Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is indeed more stable (as I haven't heard a story about Audacity in a while). Please CLICK HERE to take the quick survey (using wufoo.com ) and let us know about your experience with USB devices and Audacity. Also we are running low on Podcast Promos at www.podcastpromoshow.com Thanks in advance and next week I'll tell you what I learn. Sites Mentionedwww.podcastvoicemail.com www.wufoo.com www.sleddogpodcast.com www.a1artistspotlight.com

Listen Now:

This show originates at www.schoolofpodcasting.com If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should: 1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com 2. Have them create a "landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast" now they can go into their stats and see how many visitors came from your show. 3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get. 4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup). So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results. The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution. I call this the "Chic Fil-A" way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of "premium" content (the whole chicken). He is using Premiumcast.com for this (A great system).   Watch Dave's Video on Carbonite that allows you to back up ALL of your files for $50 a month.   Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com

Listen Now:

This show originates from www.schoolofpodcasting.com The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live. Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, "I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area." Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com ) If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com

Listen Now:

Show #124 originating from http://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available. Is Podcast Promo Swapping Dead? We asked and the following podcasters respondedAnthony from www.BetterGolfwithFitnessPodcast.com  and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo. NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS25% off from Mad Town Aces Audio Production www.madtownaces.com REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERSGain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249) LAST 5 in 5 Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com ) He listened towww.TotallyRadShow.com (fun show)www.diggnation.com (lasted news from Digg.com )http://www.vidpodcaster.com/ (Producing a Video Podcast)www.geekbrief.tv (Happy Shiny Tech News)www.StugglingEntrepreneur.com (Starting your own business?) Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon). Dave Jackson www.schoolofpodcasting.com

Listen Now:

Show #123 Originating at http://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?" We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener). Promos www.KidsCast.co.uk www.podcastpromoshow.com 15 Tips for Better Podcast Promos 1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95  at www.godaddy.com2. Put on your marketing hat3. What is it?4. Don't Get too Cute5. Make the First Sentence Count6. Repeat your pdocast name in a natural tone.7. Make it Sound Great8. Let Somone else Hear it9. Include a Call to Action10. The Last Impression Shold Be Your Website11. Save your promo in a quality format12. Name the File so Podcasters Know What It Is13.  Test Your Link14. Pos it On Your Blog15. Ask Read the Whole Article

Listen Now:

#122 This podcast originates at http://shownotes.schoolofpodcasting.com Today we have an interview with Evo Terra who is the Author of Expert Podcasting for Dummies (as well as Podcasting For Dummies) and one of the master minds behind Podiobooks.com (Please note a new updated version of Podcasting for Dummies is coming out this fall). In today's show we talk about what to expect from Expert Podcasting For Dummies (you are read the Table of Contents at Amazon.com ). We also hear how Authors are giving away their ENTIRE book and still making money. (some very interesting numbers on the number of books sold, and how podcasting is leading to being publsihed). Find out "All things Evo" at his site www.funanymore.com   Evo mentioned buying a domain. You can buy a .com domain name for $6.95 a year using the Godaddy Promotional Code "cooler3" at www.godaddy.com   I first heard a great interview with Evo and Fred Castenda at The Struggling Entrepreneur at http://strugglingentrepreneur.com/2008/01/19/evo-terra-author-and-wwwpodiobookscom/   Have a show promo? Submit your podcast to the Podcast Promo Show coming 2/14/08 at www.podcastpromoshow.com I also have an article "15 Tips For Better Podcast Promos" avaial at the Podcast Promo Show Website   If you are looking to start a podcast, or take your podcast ot the next level in record time check out our website www.schoolofpodcasitng.com

Listen Now:

This show originates from www.schoolofpodcasting.com Today I explain how I received my second microphone arm (the one that cost $39 on ebay and it works better than the one I got for $29). However, now with my computer closer to my microphone I've decided to put some foam around the computer (leaving it room to "breathe") to cut back on the noise. The lesson learned? A) I'm listening through the ears of a podcaster. Listen through the ears of a LISTENER. Your noise may be unoticable to most people. B) Sound Soap From Biad ($80) does a good job removing it (but does take some tweaking. Buy it from Amazon for $79 LAST 5 IN % from Fred Castaneda of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com Tech 5 Infor World Daily Weekly Web Tools The Morning Annoucnements Logical Weight Loss Stereo Junkies Fred interviews the US Podcast Junky www.podcastjunky.com in episode #21 and we got some tips on "Cyber clutter" (a previous episode) from the UK Podcast Junky.  http://www.podcastjunky.co.uk Looking to keep your site simple, check out these resourceshttp://vandelaydesign.com/blog/design/how-to-make-minimalistic-design/ http://vandelaydesign.com/blog/design/minimalistic-web-design/ http://vandelaydesign.com/blog/design/minimalistic-web-designs/ Thanks to Podcast Junky UKNews, Views, Tips And Reviews Of Podcasts, Podcasting, Gadgets For Your MP3 Player And A Bit More Besides.www.podcastjunky.co.uk www.PodcastClicks.com is 50% off now through 3/1/08 see how this system delivered close to 27,000 clicks to podcasters in the last two years. Got a promo for your podcast? Send a LINK to your promo to podcastpromoshow "at" gmail "dot" com (a new show coming from Dave Jackson) Looking for some custom Podcast Production? Check out www.podcastfastpass.com and leave all the "technical stuff" to someone else while you focus on the content of your show.

Listen Now:

This podcast episdoe #120 originates at http://www.shownotes.schoolofpodcasting.com One of the benefits of being a member of the School of Podcasting is our weekly roundtable / live Question and anser sessions (typical 60 - 120 minutes long). In the last session one of the members talk about how his business is growing due to podcasting. Podcasting is: Enabling him to reach a global marketHelping qualify his leadsEnabling him to reach customers in a "no pressure" formatEnabling customer to "try before they buy." Also in this podcast I talk about how you can save money buying a collapsable microphone (sometimes called "Scissors, or Broadcast") boom stand To See Rich's business in action go to www.dearaddie.com Other podcasters involved in the roundtable snippet Tim from www.sleddogpodcast.com ) The Rode PSA1 Swivel Mount Arm Microphone costs $90 (and the cool thing about Same Day Music is there is no tax most of the time) The Heil Sound PL-2T Overhead Broadcast Boom goes for about $125 bucks. If you look on ebay. You can find "microphone arms" for $29 CLICK HEREFor now at or one with three bases for $39. at CLICK HERE I currently have the $29 model and I love not having a stand next to my desk and the ability to move my microphone out of the way. I did have some issues as the stand holds the microphone in place, but when I first added a pop filter, the stand couldn't handle the weight. After really, really tightening the screws it seems to be working. I will get the $39 model later in the week and let you know how it goes. If you would like to participate in the Podcaster Roundtables go sign up at the School of Podcastint www.schoolofpodcasting.com

Listen Now:

Show #119 originating from www.schoolofpodcasting.com Today I talk about how having a clean website at www.logicalloss.com lead to me getting a new advertiser. I've relaunched Podcastclicks.com and from now through the end of February you can use the Podcast Clicks Promotional System for $10 a year (Price goes to $20 a year on 3/1/07). We also talk about moving a site from blogger.com to using a hosted Wordpress site to run your podcast. Sites Mentioned: A1 Artist Spotlight www.a1artistspotlight.com Jewish Teen Podcast www.jewishteen.net Audio Gumshoe www.audiogumshoe.com

Listen Now:

Episode #118 Today I talk about some of the lovely podcasts I've run across that I feel are awful. It seems people are falling into certain areas: The person who thinks they are going to make thousands of dollars next week. The person who gets into podcast becuase they hear its cool, but have nothing to say. Ask them what their podcast is going to be about and they will say, "I don't know." I've heard no less than four podcasts stating "how to make money in podcasting" and it turns out to be nothing but 40 minutes of talkshoe.com spewing. (nothing against talkshoe.com, but I've heard that podcast enough). If you have a recording from a buinses meeting back in 1992 and think it would be a great podcast (that is if you can hear the speaker over the air conditioning) - you don't need to podcast that. You CAN, but the question is should you. If you got into podcasting because you heard you can do it for free - you don't need to podcast. There are singers who sing for free. You can hear them at karaokee bars offending ears every Thursday. Spend a few bucks and take your podcast to the next level. Thinking of starting a podcast in 2008? Remember that not only do you need the time to record the podcast, but you need the time to promote the podcast. Currently I have seven podcasts (www.podcastcoach.com ) and I don't spend enough time promoting my podcasts as I did when I had 2. Consequently, my numbers are growing slower than when I had a few podcasts. If you are looking to start a Podcast, if you are looking to learn how to podcast, then please let me be your personal podcast coach by joining me at www.schoolofpodcasting.com    

Listen Now:

Today I talk about some of the items I see that confuse new podcasters. 1. The Podcast and Episode Delemna. There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "tags" for each mp3 file (or video file). In the example I was working with, the mp3 didn't have any album art. (Even though the SHOW did, so again the EPISODE didn't have album art). 2. RSS Feeds. Most podcasters use Wordpress.com to maintain a blog (typically on their server like www.coolerwebsites.com ) that has a "side effect" of outputting an RSS feed. So when you update your blog, you update your RSS feed. So how do I update my RSS? I update my blog. Its that easy. However! You may be using Feedburner (www.feedburner.com) which will look at Wordpress (to watch the RSS feed). This is what people call "Your Feedburner Feed." Then to list your podcast in iTunes you ay submit your "Feedburner feed." So now when iTunes starts it checks for new episodes. It woudl sound like this: iTunes: Hey are there any new episodes? (Its asks Feedburner)Feedburner: Hey Wordpress any new episodes?Wordpress: Yeah, there have been two episodes put out since the last time you checked. The mp3 files are right over there...Feedburner: Thanks. Hey iTunes the mp3 files are right over there..iTunes: Got it. I'm downloading them now. So when you update your Wordpress, you (through some handshaking) update iTunes. Don't forget that you can get 25% off your membership fee at the School of Podcasting using th coupon code " santa " when you subscribe now through December 25, 2007. Sites Mentioned: www.wordpress.orgwww.feedburner.comwww.itunes.comwww.schoolofpodcasting.com www.coolerwebsites.com

Listen Now:

Podcast #116 of the School of Podcasting Morning Announcements originating from www.schoolofpodcasting.net Today I talk about a tool that will take the power of Wordpress and turn it into a Giant GOOGLE MAGNET. You can find it at www.wordpresstool.com  It is a boosted version of wordpress (it installs OVER your current wordpress install that you could purchase from www.coolerwebsites.com ) it has all sorts of meta, tags, site maps and more to drive traffic to your wordpress install. It is $297 but you can use it on ALL of your blogs/podcasts. I've used it in the past, and wasn't sold on it. However, with the new version they have added LOTS of documentation, and the ability to drag and drop almost EVERY aspect of your blog layout (very, very cool). The down side? You need to know a bit of CSS to get the colors and look of your site the way you want it. While Denis (the owner) is a great guy and very supportive, if he gets hit by a bus....... The great news? You can change the layout with the drag and drop interface and the colors and style of your website stay the same (very cool). If Wordpress updates - your website will look the same. All the plugins have been tested to work together. For more information about semiologic, go to www.wordpresstool.com Question for the group? Do you feel that producers who have been around for a while can drop to a "not so regular" schedule without losing listeners? CHRISTMAS SALEGet 25% off your membership fee by using the coupon code " santa " when you check out at www.schoolofpodcasting.com Try it risk free for 30 days. If you don't like the great information, cancel your subscription for a complete refund. (Now through December 25th, 2007). SHOWS / SITES MENTIONEDwww.newmediamettersshow.com www.thebitterestpill.comwww.digitalflotsam.orgwww.internetbusinessmastery.com www.coolerwebsites.com

Listen Now:

Get 25% off your membership fee using the coupon code santa now through December 25, 2007. Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search). To see who is linking to you simply type link:http://www.yourcompetitors.com  So to see who is linking to the schoolofpodcasting.com it would be link:http://www.schoolofpodcasting.com Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may  not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste. <a href="http://www.schoolofpodcasting.com" target="_blank"><img width=120 height=240 border=0 alt="The pop up words" src="http://media.libsyn.com/media/schoolofpodcasting/sop_120240.gif"></a> (Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using Wordpress). so to fix this, you need to replace the "<" and ">" so substitute the following: &lt; = < (lt for less than) &quot; = " (quot for quotes) &gt; = > (gt for greater than)  so &lt;a href=&quot;http://www.schoolofpodcasting&quot;&gt;School of Podcasting &lt;/a&gt;  will show up like this <a href="http://www.schoolofpodcasting">School of Podcasting </a> If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting

Listen Now:

Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ). Show number #114 Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help How do I contact someone for an interview? Most of my episodes are NOT showing up in iTunes? How do I make an RSS feed for Each Category? (Full Answer Here - New Window). Thanks to Danika from http://www.tribshow.net/ and Mark from www.a1artistspotlight.com for the questions. Are you looking to start your own podcast? Come check out our step by step tutorials RISK FREE at www.schoolofpodcasting.com

Listen Now:

In this episode I have input from a listener on how to stop robots ("bots" ) from spamming your phpbb forum for your listeners. We also have an open in invite from George of the oneminutehowto.com for anyone looing for exposure for your podcast. I also talk about dealing with negative comments (and how not to lose your mind). Simon has a forum at http://homedad.org.uk/forum/ where he was getting hit by a spambot about every 20 minutes 24/7 Yikes. Heard about this site "Projeckt Spambot" at http://www.beehave.de/forum/viewtopic.php?t=1400 which is a site that will spam you and then tell you how to set up your forum so that it can't. Simon inplemented an "Anti Bot Question" which you can find out at http://phpbb.mwegner.de/english/phpbb2/mods/anti-bot-question-mod/index.html This is where you iplementa question that a human would find easy, but a bot would have no clue. He hasn't had any spam since. Check out Simon Windisch of Shed Music at http://www.shedmusicuk.com/songs.htm George from www.oneminutehowto.com is always looking for a co-host. 1,600 listeners a day! When dealing with negative comments, remember that the worst, and the best, reviews are typically not accurate. Look for the comments in the middle. If you would like to start your own podcast head over to www.schoolofpodcasting.com or if you'd like me to "get you up and going fast" check out www.podcastfastpas.com PROMO: Logical Weight Loss Podcast at www.logicalloss.com - A no-nonsense appraoch to weight loss.  

Listen Now:

Today in show #112 I provide some insights into getting sponsors that I have found on my own. 1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove. 2. I did not lead with the word "podcast." I called it an Internet Radio Show. 3. I provided a sample report from podtrac.com for one of my podcasts. 4. There are many things you can use in negotiation. These include adding a banner on your site, having them generate coupons (to track sales), track the number of clicks to their site (to help calculate ROI); they could set up their product under a different paypal option to track sales. (I use a program called "Cloak and Tracker") The bad news is when I did a google search for "Podcast CPM" I saw number from $30 - $50 (thatâs per 1,000 downloads). Let's go "best case scenario" if you had 20,000 downloads per show. If you charged $50 CPM, that is $4,000 per month (if you produced 4 shows per month).  Another Way to Make Money with Your Podcast 1. You could have a premium (no advertising version) using a tool such as www.121podcasting.com 2. You can have a membership area with additional shows, behind the scenes, forum boards and more. Some membership software scripts include: Interlogy Profile Manager (new window) is an interesting program. Very easy to install. You can use it for free, but if you want to charge for memberships, its $200. (One time fee). Easy Member Pro (New Window) Is a very easy to use membership program. It has flexible programs (pricing for 3 months, 6 months, a year, etc). Download Guard (new window) Is a program that is initially designed to protect digital products that you sell, but also can be used for membership sites. AmemberAmember is the tool I use to manage the School of Podcasting. While I've seen prettier interfaces, this works.      Sign up for the School of Podcasting today at www.schoolofpodcasting.com

Listen Now:

OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like. Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting (and free samples of the book) check out lessabarnes.com (new window). Her site features free chatpers, as well as links to all her blogs and more.  

Listen Now:

BIG NEWS School of Podcasting Subscribers will now get a month in the USATDOAY.com's Blogger and Podcaster guide (a $49 savings) for FREE. If you want to stay in the online version (or the printed version that will be published once a week) you can get 20% (online) and 25% off (printed) version of the guide. Yes you can save $50 by spending $20. Keep in mind that you can sign up and cancel your subscription anytime. ON TODAY'S SHOWBob Packet from "History According to Bob" (www.hostoryaccordingtobob.com ) who has taken his passion for history, and his now profitting from his podcast by selling his old back catalogue as single episodes, as CDs, as CD sets. He is using a shopping cart www.mals-e.com For more information go to www.historyaccordingtobob.com

Listen Now:

Are you arguing with your significant other about your podcasting habbits? Ever wonder how Dave has 8 podcasts? Is it true that he just has no life? NO. It revolves around careful planning, and involving your family and friends to help plan your podcasting schedule around THEM (not the other way around). Then you need to take advantage of the time when you can get some time in front of the mic. SITES and ITEMS Mentioned Zoom H2 Portable Recorder ($199) "All things Dave" www.personalpodcastcoach.com Podcast Consultant Service www.podcastfastpass.com I'm the Media www.imthemedia.com

Listen Now:

Today I talk with Fred Castenada of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com about the differences between Podcamp and The New Media Expo (Fred has been to both). We also learn about his two Podcasts and how he is promoting them. Fred talks about how easy it is to share your information and get great information at Podcamps. This interview was recorded using a Zoom H2. Other Items MentionedPersony Meeting Software www.trypersony.com Rob Walch Interviews a Podcast Listener "Show 200" Podcast Secrets"All Things Dave" www.personalpodcastcoach.com  

Listen Now:

I give me insights into the expo. We give away the Behringer Podcast Studio Podcasting Package to Arthur Vanderbuilt (congrats and thanks for being a member). Reflections from the ExpoNicest guy I've never met before goes to Dave from www.twoboobsandababy.com Coolest Piece of Technology (for Schools at least)www.boxpopuli.com (in a booth)Zoom H2 (most popular recorder) Best Night Out on the Town Fred Castenadawww.strugglingentrepreneur.com/www.gaincontrolofyourday.com LAST 5 in 5Courtesy of Dan Klass www.thebitterestpill.com 1. The Twisted Pickle www.twistedpickle.com 2. Norm Augistine www.normaugustinus.com3. Coverville www.coverville.com 4. Cush Things I say www.cushrocks.com 5. The Hollywood Podcast http://hollywoodpodcast.com/6. Verge of the Fringe http://vergeofthefringe.blogspot.com/ According to the Podcastjunky UK I am the 9th most recognizable voice in Podcasting. I talk about this in my blog at http://davidjackson.org/2007/10/04/im-the-9th-most-recognized-voice-in-podcasting/

Listen Now:

Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish. Here are some Tips for the Expo1.  Have your business cards with you at all times.2.  Have your elevatory pitch ready (www.15secondpitch.com )3.  Pace yourselves. If you come out of the gate too fast, you wil have nothing on Friday.4.  Bring some "instant food" (granola bars, power bars, Pop Tarts). Some of the parties ran out of food, and the cafeteria is expensive and extremley "OK." 5. Don't be afraid to talk to people. Just introduce yourselves, and the conversation wil start to flow. Don't com home with a giant list of regrest. 6. Keep moving. If you've set up a follow up appointment with someone, then move on to a new person. 7. Write on the back of the business card what you talked about, and email them when you get home. 8. Write on the business cards who you have an have not contacted. BACK TO SCHOOL SPECIAL. Get 20% off at the School of Podcasting by using the coupon code " bts " when you sign up now through October 8th. Sites Mentioned:http://www.15secondpitch.com/new/ Support This Showwww.supporthisshow.com  

Listen Now:

Get 20% off your membership at the School of Podcasting using the