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Roberts' Rules of Marketing Research

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Dr. Dave Roberts shares his views and those of others on market research issues—from Focus Groups to Telephone Surveys to Online Surveys.

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 13998
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Date Added 13-Jul-2006 Hits: 132 Rating: 0.00 Votes: 0
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Roberts' Rules of Marketing Research Episodes -

Roberts' Rules Podcast #1: Integrated Marketing Communication and the Research Connection
Dr. Dave Roberts discusses marketing research and its integral role in Integrated Marketing Communication (IMC).
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