Do a peer review and ask for testimonials long before your book is even finished.

Listen Now:

The back cover is an important marketing tool, so you want to choose every word wisely.

Listen Now:

When it comes to technology, don't be swayed by hype; figure out what's right for your business.

Listen Now:

Once you write your first book, you'll discover many reasons why you should write more books.

Listen Now:

If you ever want anyone to read your book, you need to get out there and market it.

Listen Now:

Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.

Listen Now:

If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source.

Listen Now:

Procrastination is the enemy of writers and probably the reason most books never see the light of day.

Listen Now:

Use these tips to find enough content to get a great head start on your book project.

Listen Now:

Write a book that gets you the work and clients that you really want.

Listen Now:

Learn how to use audio to promote your book or to create companion products that complement your book.

Listen Now:

Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications.

Listen Now:

A few tips for making sure your business thrives, even when the economy does not.

Listen Now:

Two simple (and free) things you can do to market your book online right now.

Listen Now:

Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN.

Listen Now:

As a self-publisher, you should learn a few conventions before you lay out your book.

Listen Now:

To market a book online, the first thing you must have is a Web site.

Listen Now:

Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at.

Listen Now:

Even if you will only be selling your book online, your book cover design needs to make a great impression.

Listen Now:

Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon.

Listen Now:

You need to understand the various types of editing before you go searching for an editor.

Listen Now:

The title is like a headline for your book, so you should take the time to craft it carefully.

Listen Now:

Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it.

Listen Now:

Once you know what you need to do, what is stopping you from actually getting it done?

Listen Now:

An outline is like a roadmap for your book and can help keep you from getting stalled out on the project.

Listen Now:

An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing.

Listen Now:

The next time you are feeling intimidated at the prospect of copywriting, try walking a mile in your customer's shoes.

Listen Now:

If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen.

Listen Now:

The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher.

Listen Now:

As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining.

Listen Now:

When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace.

Listen Now:

Turn your specialized knowledge into information products and reap the benefits for years to come.

Listen Now:

The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't.

Listen Now:

Before you write a word of your next book or even a short article, think about who will actually read it.

Listen Now:

Add some spark to your marketing message to make your book stand out from the crowd

Listen Now:

Put Google ads on your Web site and earn money from your online writing.

Listen Now:

Host Susan Daffron explains what Publishizing is and describes the content of this podcast.

Listen Now: