The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real world examples Press Releases Podcast Directories Customer contact methods Social bookmarking Presence-based applications Print/Product Placement Our Two Favorites techniques! MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast promotion

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The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes: Going Public Who is responsible? Probability of Engagement Hosting Concerns The five ways to listen Podcast "Badges" MP3 files M3U files Textual Information and databases RSS Feeds Embedded Flash Players Test x3 MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast publishing

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The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes: Creativity In-house Liaisons and Podcast Producers Production Mistakes What a great show will do Pre-Production Steps Pre-Interviews, Interviews and P.A.S. Post-Production Steps Pithy(ness) Why two file formats? MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast production

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Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on Influence. . . Comparitive Influence Data Exposure Time Exposure Location Exposure Online Exposure Other Measurements MP3 Link Streaming MP3 Link Technorati tags: corporate podcast, podworx, Podcast ROI

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If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes: Visit Polycom On Demand Why interview? A producer's two responsibilities What doesn't work Bonding with your audience Establishing credibility Pre-Interviews Interview Questions I'm not Dan Rather! An introduction sample Final thoughts MP3 Link Streaming MP3 Link Technorati tags: corporate podcast, podworx, interview technique

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Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. Show notes: External podcast fans Quick list of external podcast ideas Four questions about employee communications What's not working now Intracast(tm) defined Intracast audience Intracast show ideas MP3 Link Streaming MP3 Link Technorati tags: Intracast, podworx

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The first of the Four P's of Podcasting(tm) is Planning. For today's show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes: The most important step? Podfading Episode Map Keywords, Style, Music, Episode Ideas and the Audience Developing a Title for the show Pre-Show Announcement MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx

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We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: Why survey? How to get higher response rate Podtrac Survey results Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, business, survey

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Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: The problem with sizzle or steak You bond on problems, not your solution The two problems facing every business Email marketing $200 billion in spending on advertising Urban noise and your customers Functional Equivalency The Law of Leadership--and the risks MP3 Link Streaming MP3 Link

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Introduction to the Podcasting for Business podcast. In today's show, we talk about Business Podcasting and the Big Question. Show notes: Podcasting and Website Design Number of podcast listeners Satellite Radio What iTunes did on June 28th, 2005 The good news Intracasts What's next MP3 Link Streaming MP3 Link

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