Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software, Podcast Tune-Up and Microsoft's Zune. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Expo is one week from today, the Meetup board for Expo gatherings, Leo Laporte broadcasting live from the Stickam booth, reasons to have a written priority list at the Expo of what you want to accomplish there, reasons to use a major media event in your own show (like the Olympics) to capitalize on the attention and gain new listeners / viewers, new audience metrics used this year in the Olympics, how new media is only as good as the message, Rocketboom secures Sony deal and why it's smart to have someone else focus on the sales, being careful about the first deal you sign with sponsors or partners, how the pharmaceutical industry is warming to new media, and why original content trumps the echo-chamber in terms of content. Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software, Podcast Tune-Up and Microsoft's Zune. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Expo is two weeks from today, the Meetup board for Expo gatherings, free WiFi hotspots at the Las Vegas Convention Center, reaction to our first video podcast, another medium dealing with measurement issues with advertisers and what podcasters can learn from it, another article and study about how more money is flowing to new media, ADM releases advertising and sponsorship standards and measurement standards, Expo speaker Chris Brogan's post about creating business from a blog and how it applies to podcasting, product placement on local morning news and the gray area of ethics in pay-for-play media, and how new media is shaping the future of journalism schools. Make your hotel reservations today by clicking here. See you soon! Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Coverville500 concert has announced their lineup for the Friday evening concert during New Media Expo, Heavy.com joins many others in creating an ad network and how the advertising model only works well for independent companies when their overhead is low and also indicates the trouble ahead for video platforms, Eisner asks Veoh when his investment is going to pay off and why they should be focusing on paying content creators, Tom Webster of Edison Research has great information for your media kit and why podcasts are a great place to advertise, Utah Daily Chronicle asks if you are helping to buy someone else a private jet by uploading your content, and CNN.com points out what makes something viral. Make your hotel reservations today by clicking here. The room block will sell out soon! Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: Austin is #1 in terms of tech savvy cities that download podcasts and write/comment on blogs, niche content sites are doing better than major new media sites with ad rates and why they will continue to do well even when sponsor budgets shrink, large content sites see ad-supported model as best which leaves the door open for small publishers to sell subscription and pay-per-episode models, a feel-good article about how a blog saved a business, listing of all the blogs of the New Media Expo speakers, and a great white paper about the "new consumer." Make your hotel reservations today by clicking here. The room block will sell out. Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the early bird deadline to save $50 is tomorrow (Wednesday, April 30 at Midnight Pacific time), Podcamp NYC (link to Tim's slides from his talk), a survey that finds audience for podcasting up 87%, what you need to know about the iTunes 7 Podcast Technical Specification and subtitle tag, the Feedburner blog and mentions of tighter integration with Google AdSense, a New York Times article about making money with "how to" videos, and StoryBids.com launches allowing video creators to find product placement advertisers The first early-bird pricing deadline is Wednesday! Register now and save $50! Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the ADM has released two white papers and has asked for public comment, the work still to be done on what a "download" means, IAB releases Digital Video Format Guidelines and asks for public comment, American Media Services survey says sixty-one percent of Americans want indecency rules for Net radio, PubMatic launches media kit creation tool, TNS survey by Podtrac shows podcasts and online video show ads are 3X more effective than traditional online ads, the "is content headed toward worthless" and why they get it wrong here and here, an interesting way CommonCraft is monetizing their videos, and the monetization method of the week. Make your hotel reservations today by clicking here. Our room block is limited! Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: online registration is now open for the 4th Annual New Media Expo 2008, YouTube adds new audience tracking tools (great overview at Tribal Seduction), niche documentary thrive without major studios and the marketing all content creators can do, listener question about the "free" model from Gus Caveda, get exposure for your work by submitting it to Current TV, Slashdot comments on twitter and podcasting being on "sidelines", using MySpace to push traffic to your own network, ADM to debut their metrics standards at ad:tech, Scott Sigler at the top of the Amazon Horror bestsellers list because of his hard work and podcasts, good information on how to price advertising and sponsorship for your content and how others are doing it, and finally the monetization tip of the week: how to charge for your archives with Zipidee and CreateSpace. Intro by: Fred Castaneda of the Struggling Entrepreneur podcast Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: Michael Geoghegan's post about the realities of podcast advertising and Paul Colligan's response, Dan Klass' talk at the recent Orange County Podcaster Meetup, the Podcast Secrets commenter and why he's wrong, YouTube.com's API platform could help you build your community, Craig's List found not liable for what their members post on the site and why that's important to us, John McJunkin's new Podcast Pro Tech & Tips Podcast, TiVo adds podcasting support but still buried in the menu (via PodcastingNews.com), and Blogger and Podcaster Magazine's big plans for the USAToday directory. Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: speaker submissions are due tomorrow, February 29, 2008 for this year's Expo, why we are fanatical about having a paid conference that is free from commercial messages, new media's influence on purchasing decisions is growing, quarterlife on television and why we think the arguments about why it didn't do well are missing the point, how one group is asking for ISPs to subsidize Canadian content creators, the Avenue A Razorfish 2008 Digital Outlook Report is an interesting read for all content creators, how Mercedes-Benz is using branded entertainment to get its message out, and how Disney launching a new media studio shows how creating niche content is your way to be unique and grow an audience. Intro by: Nick Batt of SonicState.com Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: some of the video hosting sites like Revver and YouTube are starting to "hijack" feeds and when viewers subscribe to the content creators channel they are subscribing to the video sites feed, not the original creators feed, a Burst Media study about advertising in online video and what it means to video content creators, and interview with Dan Klass of TheBitterestPill.com and co-author of Podcast Solutions who uses PremiumCast.com to monetize his podcast, an interview with Steve Prussack of RawVeganRadio.com who uses NanaCast.com to monetize his podcast and how each has a model you should consider. Intro by: Steve Boyett of PodRunner and PodRunner Intervals Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: charging your listeners/viewers one dollar per month for your RSS feed, half of YouTube videos get 100 views or less in first month (via NewTeeVee.com), "user generated video expects 34 billion views in 2008 (via Mediapost.com), PriceWaterhouseCoopers white paper on lifestyle media, the fine line of fair use vs. copyright infringement, Robin Good's great site and article on Guerilla Marketing Tactics for Indpendent Online Publishers. Intro by: Tracy Evans of Filmmaker One Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: podcasters who have done a great job of developing a community around their content, an interview with Zadi Diaz of EpicFu.com, the reaction to one video blogger's post about sponsorship in video podcasts and the discussion that followed. Intro by: Jerry Withers Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: deadline to submit a speaker proposal is Friday, February 29, Tim will be speaking on podcasting at CES next week and will also be at the Podtech Bloghaus, get a free TuneTalk voice recorder at the Belkin booth at CES when you demo their new tool to record a podcast at their CES booth (South Hall #30368), an upcoming interview with Zadi Diaz of EpicFu.com, Revision3 announces some numbers and how you can use that information to add questions to your own media kit, Kent Nichols of AskANinja.com fame has a new blog that is a must-read for all online content creators, an article via PaidContent.org about how WSJ.com would need 12X the traffic to make same money on advertising if they made their content free leads to a discussion of paid subscription vs. advertising and why we think a hybrid model is best for niche content creators, statistics from an article about how consumers are more engaged with online video advertising than traditional television ads - more for your media kit, an article about why selling "disposable" (i.e. "general entertainment") content may not work, and finally, an article about the value of DrudgeReport.com and what it means about valuing your content when you are the host, owner and creator. Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: needing new podcaster intros for our show (see below), the upcoming show all about making money with independent audio and video content, our interview with Warren Seegers of EdificeVenture.com and how he is documenting the remodel of an old church camp he is turning into their family home. We'll be doing more interviews like this with content creators who are finding unique ways to market their content and turn it into a profitable business. Finally, we discuss how even "professional" content creators are having a tough time putting a value on content and what it means to you in pricing your subscriptions, pay-per-consume and advertising rates. Intro by: No one! Send your Podcast Brothers intros to: Tim@TNCNewMedia.com Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: submitting a unique speaker proposal for the 2008 New Media Expo, Knowledge Storm's white paper titled Eight Rules for Creating Great White Papers and how you can use white papers to grow your audience, the BusinessWeek article about how "pro" video is going to push out the "amateurs" and why it argues for being more professional than ever in your approach and production, using widgets to get your content out to the universe, how we use the Wimpy Player to produce our widgets, the TraderInterviews.com widget page as an example of how we present it, the Wall Street Journal article that talks about how large portals are more open to smaller independent content creators, MediaPost.com article about why pre-roll ads in online video are more expensive than television, IBM's report about the changing world of advertising and why it might a good link to have in your media kit. Intro by: Reduced Shakespeare Company Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: the 2007 conference session audio is now available for purchase, the FTC vows tighter control of online ads and why it's important for content creators to follow closely, feedback from our discussion last week about using affiliate programs as sponsors on your show and an audio comment from Paul Colligan, Google OpenSocial API for widgets across multiple social networks, having a widget built for your show or at least a button so your community can help you spread the word (using eLance.com or RentACoder.com). Intro by: You! We're out of intros - send us yours: tim@tncnewmedia.com Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: things we'll be doing next year in Las Vegas for the community, hotel block registration is open so book your room now, we're paying the speakers a portion of the conference profits next year, Manic Mommies podcast partners with General Motors for Weekend Escape for Moms is a great idea to get your community together, taking sponsorships of products, how to start a meetup for your community, NHL team squabbles with NHL about new media, starting your own video channel on ChannelMe.tv, uploading an article or white paper to Scribd.com and how it can help grow your audience, new media links and resources at RobinGood.com, find or list services for video and audio production at ProductionHub.com and reel-exchange.com, why an affiliate or referral advertiser is not a great long-term sponsorship model. Intro by: The Tennis Podcast Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas Tim and Emile Bourquin, The Podcast Brothers, talk about: a wrap up of the 2007 Podcast and New Media Expo including the conference sessions, concert, exhibit hall and other events, changes we will be making for 2008 including dropping the word Podcast from the show name (and Paul Colligan's thoughts at PodcastTools.com) and our reasons for doing so, see thousands of photos from the event on Flickr and the Flickr Group, the ridiculous argument about why content should be free and why you need to fight that notion, and Google implements AdSense video units and Blinkx also implementing monetization initiatives. Intro by: Renee Gentry of the eBay Journal Podcast Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The Podcast and New Media Expo is sponsored by Revver, Ambrosia Software, Podango, and GIMP.tv. Tim and Emile Bourquin, The Podcast Brothers, talk about: following the New Media Expo on Twitter, using the Attendee Tools to get the most out of your time at the show and planning your schedule, SAG giving more recognition to web-only content and the talent involved, Brightcove getting out of being an upscale YouTube type site and instead deciding to "sell the picks and shovels", Wizzard certifying podcast downloads with Nielsen/Netratings, a new report about the spending patterns and habits of advertisers and how they are changing to more targeted audiences, how to set up your pdf correctly so you get the maximum traction with the search engines (important for shows that offer transcripts), and now is a good time to update your media kit and bring a few with you to the Expo. See you next week! Intro by: Franklin McMahon of the Media Artist Secrets Show Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Presented by: New Media Expo, August 14-16, 2008 - Las Vegas The Podcast and New Media Expo is sponsored by Revver, Ambrosia Software, Podango, and GIMP.tv. Tim and Emile Bourquin, The Podcast Brothers, talk about: Podcast Academy #6 the day before the Expo, the after-hours wiki has been updated, Hasbro's i-List Music Party sponsoring the concert on Saturday night, Crackle drops user-generated content and why you should not have that term in your media kit (or associate your show with the term because advertisers are shying away from that term), Frank Colin responds to last week's show about how to deal with advertisers and sponsors and what to expect, contests encourage students to show new media skills and whether or not this "cheapens" your hard work on creating the content, the ACLU Stand Up For Freedom contest with a $2000 prize, the Culture Catch Salon promo, when you should start to get your community to contribute and why you need to give before you take (article), how to get other sites to syndicate your content and why doing original content for them as a bonus will help, white label production for other sites, and finally a Jimmy Golding hello and song that he will be performing at the Expo. Intro by: Joel Comm of the The Next Internet Millionaire Podcast Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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