Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION.

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If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead. If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it?s in the rear view mirror).

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Let me give you the answer up front... Both! Now read on if you wish to know more. Firstly, to make sure everyone knows the physical difference see the illustration provided ...

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Optimum7 - About Us Podcast - Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn?t materialize.

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Optimum7 Brief Overview

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Optimum7 - PPC - Pay Per Click - Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients? websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to ?bridge the gap? while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy.

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Optimum7 - SEO - The problem is simple: You have already created a website but you are not getting enough leads or sales. You type in search engine keyword phrases in Google, Yahoo or MSN and you are not on the 1st page, 2nd page or even the 3rd page. Even if you are sometimes found on the 2nd or 3rd page you want to increase your ranking so that you will be found by more searchers looking for products and services. How can people do business with you if they don?t know you exist and they cannot find you?

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Optimum7 - Services Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business. The 2 major services Optimum7 provide our clients to execute effective Internet Marketing are: ? Search Engine Optimization ? Sponsored Search Management

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