This podcast explores best practices for design online.

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Defining your orgâs personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.

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With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.

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Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.

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What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.

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Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.

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Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.

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Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.

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Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.

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Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.

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Before you settle on a shortcut for your name, consider the risks and implications.

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When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.

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Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.

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