Here’s how a local TV station covered my half-day workshop, Leading the Facebook Generation, in Medicine Hat last week. What the Meeting Planner Said “This event more than doubled any other event we have ever had so we were very pleased. The feedback from the evaluations provided was very positive… Everyone enjoyed Tod’s sense of humor and [...]

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If you’re a small business trying to find your way around social media, a very solid resource has hit the bookstores. Friends With Benefits: A Social Media Marketing Handbook was written for marketers looking to find new effective ways to sell products and services through social media channels like blogs, Facebook and Twitter. Julie Szabo and [...]

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The new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book] I had the chance to interview co-author Julien Smith for about 20 minutes about [...]

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So you’ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you’re faced with a dilemma. Do you stop posting any personal comments like jokes, updates about your family, etc.? Or do you post only [...]

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Want to see the whole 90-minute keynote presentation? You are view­ing a selected por­tion of a longer keynote pre­sen­ta­tion I give called ?Tweet Warfare: Protecting Your Brand from Online Attacks.? (Clicking won?t stop the video; it will open a new page up.) This keynote is for any pub­lic rela­tions or com­mu­ni­ca­tions per­son in an orga­ni­za­tion or asso­ci­a­tion, or [...]

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Managing the Facebook Generation How to Lead, Inspire, and Retain the Generation-Y Millennials In this follow-up to Tod’s massively popular presentation Recruiting the Facebook Generation, Tod will show your delegates the eight key ways your business must change if you want to engage and retain this new, young, and energetic workforce. From developing creative benefits packages to learning [...]

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