Owen Raun with Online Mortgage Podcast and Bill Rice with Kaledico speak with Jay Weintraub, the founder of the upcoming Leadscon conference in Las Vegas. Jay gives us his perspective on what challenges lead buyers and sellers are currently facing. He also gives us the an overview of the conference and how people in our Industry will benefit from Leadscon. Should be a great conference.

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Bob Harris, President of the Lendingtree.com exchange talks with Bill Rice and Owen Raun of the Online Mortgage Podcast. Bob discusses his role at Lendingtree.com and expounds upon their initiative for offer standards as well as a fixed filter option on the horizon. He also discusses the spin off away from IAC and the formation of the new "parent" company Tree.com. Bob is a veteran in the mortgage lead generation industry. His thoughts and perspectives on Lendingtree.com and our industry are refreshing.

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Payam is one of the originators of internet based lead generation. Starting with Autoweb in 1994, then moving to a Webvan model for dry cleaning and back to lead generation with Reply, he has experienced a great deal which he shares with us on this podcast. He explains Reply's lead marketplace and lead exchange model and how leads enter and exit these systems. Although relatively new to the mortgage generation business Reply handles Auto, Special Financing and Real Estate leads currently and looks to expand across more categories.

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Once you get 3 or more people telling you how excited they are about something new I have to try it out. Twitter is just that ?something new?. On this podcast Bill Rice gives us the who, what, when, where and why on using Twitter. Follow us on Twitter! Bill also summaries Sales Twit which is an ?add-on? to Twitter and a skinny version of a lead management system. Also, Bill will be Co-Hosting future podcasts here with me. If you would like to be a guest or know someone who would be a good guest ? or a vendor or product you would like us to host on the podcast let me know. Thanks.

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Jamie and Ed discuss Sparkroom?s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie?s background includes performance marketing work at Expedia and with an on-line education company. Ed helped create Sparkroom after spending time as a loan officer, then in marketing with Lendingtree and Getsmart as well as being in wholesale with Decision1. Sparkroom's product helps owner/managers optimize their decisions in selecting lead providers and the types of leads they buy.

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Owen Raun talks with Alan Johnson, founder and President of Loanxengine. Alan and Loanxengine have been pioneers in the lead management part of our industry. Alan shares news of a pending relationship with Lendingtree.com as well as in dept discussion of the many functions such as Autobidding, Eligibility/Pricing, CRM, Lead Management and a slick best execution rate monitor system.

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Owen Raun talks with Mike Ferree about his experience as a buyer and seller of mortgage leads. He also tells of the founding of Leadcritic.com and the precursor to it ? MoreInsite.com. Mike is truly interested in the advancement of our industry and the sharing of best practices both between lenders and between lead providers.

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Owen Raun with Onlinemortgageblog.com interviews Dan Green, author/founder of www.themortgagereports.com, www.bringtheblog.com and loan officer with Mobium Mortgage. Although hard to determine, Dan?s blog is probably the largest, most successful consumer facing mortgage blog in the bloggesphere. Dan discusses how he came to create www.themortgagereport.com, its function and how he uses it to interact with his clients. He also tells us about www.bingtheblog.com which is a blogging service that other loan officers can benefit from. Dan has been into mortgage blogging since Jan 2005 and has a lot of great blogging and industry information to share. I?ll apologize a bit for the quality of the audio ? we get off to a rough start but ?content is king?

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Owen Raun with Onlinemortgageblog.com interviews Glenn Houck, Co-Founder of LeadQual. Glenn?s company works with lenders and lead providers to ?scrub? leads purchased by the lender. LeadQual calls the leads within 30 min (usually within 2 min actually) as a representative of the lender and makes initial contact with the consumer. If the consumer answers the initial questions from LeadQual per the lenders instructions the consumers get transferred to a waiting loan officer at that lender. I found LeadQual could make lead sources I have shied away more attractive to me. With LeadQual, loan officers would work with actual consumers that had passed our pre-set filter questions rather then spending time chasing bogus or ?less likely to close? consumers. LeadQual has only been in existence 2 years and works in other internet based sales industries.

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Owen Raun interviews David Schneider, Founder and CEO of Zipsearch. David shares his experience and thoughts on mortgage lead generation and the evolution of the industry. David is passionate about the business and maintains Zipsearch?s focus on producing quality leads for their clients. Founded 12 years ago, David and Zipsearch at one time generated over 1M leads per month and has spent an estimated 200M in marketing for Zipsearch?s clients.

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Owen Raun with Online Mortgage Podcast interviews Rob Chrisman, Director of Capital Markets with NL Inc holding company of Residential Pacific Mortgage based in Walnut Creek, CA.. Rob has spent the previous 22 years in various Secondary and Capital Markets functions within the mortgage industry. I found Rob when one of his newsletters was forwarded to me by a friend. Rob offers great insight into the current mortgage situation and sheds some light on what might be ahead for us in 2009. He also gives his take on current pending legislation, Bush?s sub prime bailout plan and goings on with Fannie, Freddie and HUD loan limits.

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Owen Raun with Online Mortgage Podcast interviews Amy Bohutinsky, Director of Communications with Zillow.com. Only 20 months post-launch, Zillow.com is a Web 2.0 site that facilitates the interaction of consumers, realtors and lenders around the always popular topic of local real estate. Zillow has over 4 million unique visitors each month, of whom 90% are homeowners and 70% plan to buy or sell Real Estate in the next 2 years. Amy discusses how Lenders and loan officers can currently interact on the site but also briefly hints at the ?next big thing? on Zillow which will center around the lender to consumer interface due to be launched in the Spring of 2008.

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Owen Raun with Online Mortgage Podcast interviews Kim Clay, Broker Associate of Star Crest Realty in Houston, Texas. Kim is on the front line of this year?s Mortgage Foreclosure Crisis. Kim works with 6 banks in listing and selling their foreclosed properties. She shares experiences in dealing with these lenders as well as the home owners who are facing the reality of being a foreclosure statistic in the Mortgage Crisis of 2007.

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Owen Raun with Online Mortgage Podcast interviews Morgan Brown, Chief Operating Officer of New Day Trust Mortgage and founder/creator of Blown Mortgage Blog and Podcast. I first found Morgan via a search for ?mortgage? in the itunes podcast directory. Morgan creates podcasts and maintains a very active and interesting blog called Blown Mortgage, which can be found at www.blownmortgage.com. In this discussion with Morgan, he shares he ideas, experiences and successes in the mortgage industry and with his blog. His ?blogging is a marathon, not a sprint? quote is especially encouraging to those of us just starting with this medium. Morgan was also named to the Inman News ?top 25 most influential bloggers? list for 2007.

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Owen Raun with Online Mortgage Podcast interviews Bob Harris, President and Chief Operating Officer with Lendingtree.com. Bob moved into the President and COO position with Lendingtree.com in the spring of 2007. Prior to that, Bob was instrumental in building Lendingtree?s brand and marketing Lendingtree on TV, Radio and more recently into the on line advertising world. Bob reflects on gradual as well as recent changes at Lendingtree and how these changes have and will affect their consumers and their lender partners. Bob also comments briefly on Lendingtree Loans and Realestate.com.

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Owen Raun with Online Mortgage Podcast interviews Russ Capper, President of Prudential Real Estate Service Co and host of The Business Makers Radio Show and Podcast. Russ tells us of his extensive and varied experience in the Residential Real Estate industry. Russ joined eRealty in 1997, where he helped expand eRealty from an idea to being active in 14 markets and eventually to being purchased by Prudential Real Estate. Currently at Prudential he is carrying the eRealty concept into over 450 Prudential franchises and 300 MLS systems. Russ?s insightful perspectives come from his many years of working in the web based real estate and dealing with rookies and veterans in that space. He shares his frustrations and his optimism about on line real estate and shares his thoughts about on line lenders.

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Owen Raun with Online Mortgage Podcast interviews Todd Carpenter, Head Honcho of Mariah.com. Todd is one of the original mortgage industry bloggers and recently was named to Inman News? ?25 Most Infuential Real Estate Bloggers? list for 2007. Todd gives his perspective on successful blogging, how his work fits into the blogesphere and also announces a new blog to go live on Oct 10th. He entered the industry as an originator, then worked in wholesale and also spent time working at Myers and LionInc before starting his blog in early 2005 as a way to maintain contact with 54 previous ?strong? clients. Now his site generates thousands of visitors each week.

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Owen Raun with Online Mortgage Podcast interviews Dan Welbaum, Chief Marketing Officer with Mortgagebot.com. An industry veteran, Dan gives us input into a recent one of a kind benchmark study from Mortgagebot concerning several aspects of the On Line Mortgage process. Points include the average consumer income and credit profile, most active time of day for the on-line client and some interesting insight into the mortgage process. Dan also discusses the history and focus of Mortgagebot.com and its evolution to becoming the leading provider of internet based loan origination solutions for the mortgage lending industry. Also mentioned is a Podcast from Mortgagebot President Scott Happ titled ?The 12 myths of On Line Lending?

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Owen Raun with Online Mortgage Podcast interviews Aaron Krowne, founder of the Mortgage Lender Implode-O-Meter. Aaron started this now famous industry website in January 2007 with a list of 6 lenders. As of today this list includes 160 ?imploded? lenders. Aaron shares information about his website and his views of the current mortgage crises. Aaron has left his University Research position to work full time on this site and a related Hedge Fund site. Aaron has valuable insight into the causes of the crisis, the current situation and what the near and long term future will hold for the mortgage industry.

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Owen Raun with Online Mortgage Podcast interviews Bill Rice with Kaleidico. Bill is the CEO of Kaleidico and has a great deal of practical experience in automated lead management. Bill shares his experiences and presents Kaleidico?s on line mortgage lead management system. Bill founded Deep Green Bank ? the first fully automated ?loan officer-less? home equity lenders. He also spent time at Quicken Loans before founding Kaleidico. Bill also maintains bettercloser.com, a blog about on line lending.

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Owen Raun with Online Mortgage Podcast interviews Andrew Marsinack with Sollen Technologies. Andrew is the Executive Account Manager for Sollen Technologies. Andrew describes Sollen?s web based ?Lender Online? product and how Sollen has evolved since its inception in 1999. Sollen works with retail based on line and off line lenders in replacing the piles of rate sheets that used to clutter loan officers desks. Lender specific Investor pricing is input into a web based software that allows loan officers and secondary managers the ability to find best execution on any product for their specific consumer profile. Live pricing updates and the ability to generate a lender specific rate sheet are also discussed.

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Owen Raun with Online Mortgage Podcast interviews Deana Turner with the Better Business Bureau. Deana is the Spokesperson and Vice President of Government and Public Affairs Supporting the South Texas Region of the BBB. Deana gives her views on fair lender practices and shares her experience with consumer and lender interaction. The recent mortgage lender upheaval has caused an increase in consumer inquiries and complaints about lenders. Deana explains how lenders can better work with consumers to avoid complaints and handle the complaints that do arise. She also advocates consumer research and sheds some light on on-line lenders vs. local lenders.

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Owen Raun Interviews Don Kracl of Mortech, Inc.

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Owen Raun with Online Mortgage Podcast interviews Jamie Oaks, Partner and Senior Vice President of Soft Vu in Online Mortgage Podcast episode #2. Based in Kansas City, Soft Vu helps lenders get the best value for their marketing dollar in on-line marketing. Jamie had a successful experience with online lending and Soft Vu?s services prior to joining them. Coming to Soft Vu from the Health Care industry, Jamie has worked with many lenders, lead providers and lead management systems to achieve maximum efficiency for each of their clients. SoftVu?s communication platform can segment leads to help the lender direct their intended message to the intended consumer. The platform also enables loan officers to know when one of their potential clients is viewing one of the sent messages. This helps contact and close rates.

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Online Mortgage Podcast episode #1 with Michael Price of MLBoadcast.com.  Michael Price has been a leader and innovator in the on line Real Estate community since the early 90?s.  His latest venture is MLBroadcast.com which helps Realtors promote listings and communities through a unique broadcast system. They combine the power of video podcasting with web video syndication to maximize the exposure of a local Real Estate Agents content.  They make it simple for a local Realtor and his/her listings to ?get noticed? on the web.  Michael explains in detail his service and where he sees this service going in years to come.  The National Association of Realtors asserts that 87% of real estate prospects start their efforts on the web.  That statistic alone should be reason enough to listen this Michaels views on how to connect with these prospects.

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