When it comes to preparing demos of your work, there IS a difference between a marketing demo and a sales demo. A marketing demo is a DVD or sample reel that includes short clips compiled from your absolute best work. This is what works to show prospects that you are worthy of consideration for their upcoming [...]

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Do you struggle when it comes to finding professional voiceover talent for your video projects? Would it give your video company a competitive edge if you had access to thousands of national and international voiceover artists that were all willing to work with you for the same or less than local rates? One of the easiest [...]

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Do you know the difference between a decision maker and a decision influencer when it comes to getting your video projects and budgets approved? When it comes to marketing your video business, the best people to spend time with and on are decision makers. However, decision makers are often very hard and expensive to reach. In [...]

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How far are you willing to go out of your way to help your clients? I think we often forget as videographers what motivates our clients to hire us again and again. After all, there are plenty of video producers out there that do what we do. However, successful videographers understand that clients choose us because [...]

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