Martial arts leader John Graden, author of "The Truth About the Martial Arts Business," shares his rants, raves and reviews on the current landscape of the professional martial arts world.
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Martial Arts Teachers' Radio
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We specialize in helping teachers who would like more students in their school or class, but feel stuck. If you love to teach the martial arts, we will help you attract many more students, enroll them and keep them for a long, long time without sacrificing student quality.
John Graden, founder of NAPMA, ACMA and Martial Arts Professional presents...
Martial Arts Teachers' Radio
Show 1 - Trial vs. Non-Trial Lesson Enrollment Strategies
www.martialartsteachers.com
The Truth About the Martial Arts Business
by John Graden
The Table of Contents
Foreword by Brian Tracy
Preface
Introduction: What is a Martial Arts Professional?
Section One: The Core Dynamics
Chapter One: The Control Factor
Chapter Two: Finding Your Own Voice
Chapter Three: Value What You Do
Chapter Four: Clarity of Purpose
Chapter Five: Black Belt Eyes
Section Two: What Works
Chapter Six: Positioning Your School for Success
Chapter Seven: Your Most Important Negotiation
Chapter Eight: Trial vs. Non-Trial Enrollment Strategies
Chapter Nine: How to Teach a Trial Lesson
Chapter Ten: A Baker?s Dozen of Revenue Streams
Chapter Eleven: How to Set Your Tuition
Chapter Twelve: What It Costs to Get a New Student
Chapter Thirteen: Agreement vs. Non-Agreement Student Plans
Chapter Fourteen: How to Make Cash Outs Work
Chapter Fifteen: How to Determine Your Retention
Chapter Sixteen: How to Improve Renewals and Retention
Chapter Seventeen: Curriculum Design: The Recipe Book for Your School
Summary: A School Full of Pooh Bears
Appendix Section
Appendix I: Owner Questionnaire