I begin with instructions for my new ShowNotes system. I reviewed issue 24a by talking about the difference between brick and mortar and e-commerce; location vs foundation. I talked about the dot-com collapse and the lessons learned. I compared internet rip-offs with fad diets including a link to authorities that tell the truth. I digressed into a brief discussion of the Federal Reserve with a link and eBay with a link. I finished by offering a free MiniTutorial.

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I can take you step-by-step through the design and uploading of a website for a home-based business. There will be no templates requiring outside tech support. You will be the Webmaster and therefore the ultimate expert for your website and all on a ShoeString.

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The purpose of this show was to introduce a tutorial titled Podcasting On A ShoeString. I discussed the statistics that suggested we learn much slower from a computer screen than from printed material. I offered an opinion why this is the case. I then talked about some learning theory stuff. I defined my concept of core values and how it influences learning. I thought out-loud about gifted teachers, and followed with some ideas about on-line systems. I then offered the free on-line program, Podcasting On A ShoeString.

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In this eBay orientated program, I talk about learning to podcast on a shoestring. I discuss my approach to hardware and software, and even discuss why I use locked-in $30 consulting rates. What is a PRN system? I talk about that. I mention the necessity of the ability to build a basic website. I finish with some basics of learning theory. If you're a beginner, this podcast could demystify some mythology.

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At the beginning, I reviewed (from 17c) a shoestring e-commerce opportunity for folks that have no discretionary income and need a set of bootstraps to get them started. In preparation for Trucker Tom's Hilly Rose promo, I talked a little bit about turf battles. ERROR: I gave the TruckerTom link as podcast.com--s/b podshow.com. Next, I moved into the area of what sells and what doesn't (on the internet) with a brief historical review. Finally I discussed my philosophy and the finer points of a consulting format for a one-person e-commerce business. I make my assertion that folks have burned out on reading, which explains the rapid rise in podcasting. I think Steve Jobs figured that out a couple of years before me.

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I discussed starting an e-commerce business on a shoe-string. I compared a show string operation to a farm kid first car. I used my own hardware as an example. I talk about the elite programmers and technicians that do not write programs for low-end folks, but there are work-a-rounds. In line with that, I argue that the function of a website is far more important than it's appearance. I talked about watching helplessly as a single mom was ripped off by a fast-talking get-rich-quick jerk. After the concluding bumper, I tacked on abstracts from the previous nineteen podcasts, in preparation for submission to Podcast WDS DotCom, the archive program.

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