Is Social Media Changing Selling?This content from: Duct Tape Marketing Is Social Media Changing Selling?This content from: Duct Tape Marketing Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download – subscribe now via iTunes Social media has certainly changed marketing, but few people are addressing just how dramatically it’s changed sales. In this interview we hit that subject pretty head on. My [...]

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How Zen Does a Small Biz Need to Be?This content from: Duct Tape Marketing How Zen Does a Small Biz Need to Be?This content from: Duct Tape Marketing Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less. Leo is not my typical marketing/business [...]

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Trust Me: Four Steps to Authenticity and CharismaThis content from: Duct Tape Marketing Trust Me: Four Steps to Authenticity and CharismaThis content from: Duct Tape Marketing Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know [...]

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David Allen on Getting It All DoneThis content from: Duct Tape Marketing David Allen on Getting It All DoneThis content from: Duct Tape Marketing Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the [...]

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The Inbound Marketing GuidebookThis content from: Duct Tape Marketing The Inbound Marketing GuidebookThis content from: Duct Tape Marketing Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely [...]

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Thoughts on Personal BrandingThis content from: Duct Tape Marketing Thoughts on Personal BrandingThis content from: Duct Tape Marketing Marketing podcast with Dan Schawbel (Click to listen, right click and Save As to download – subscribe now via iTunes Dan Schawbel has turned himself into the leading voice on personal branding for Gen-Y. Want to know how a guy, while at the time still in college, took [...]

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Using Technology to Co-Create ValueThis content from: Duct Tape Marketing Using Technology to Co-Create ValueThis content from: Duct Tape Marketing Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download – subscribe now via iTunes I’ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In [...]

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Croutsourcing DesignThis content from: Duct Tape Marketing Croutsourcing DesignThis content from: Duct Tape Marketing Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson – click to listen or right click and Save As to download I know, I know – another goofy made-up word, but hey, it’s Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly [...]

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