I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar...

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More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch. I just interviewed Sridhar...

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Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? If so, MarketingSherpa just released their ?Business Technology Marketing Benchmark Guide 2007-08? and I had the privilege to interview Anne Holland about this year's...

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Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed. I just interviewed David Meerman Scott author the new book,...

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Did you know that podcasting can help you generate more leads and nurture future customers? Research shows that Podcasts do impact B2B purchase decisions. Buyers want to know you understand them and that you?re relevant to their specific needs. They...

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Ever feel like the results of your lead generation efforts aren't being fully utilized? You?re not alone. Without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the leads are lost,...

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John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies about what sales really needs from marketing. This podcast was conducted for the marketing...

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It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is going...

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Are you finding that trade shows or events are a ?waste of time? for lead generation? You may want to think again. I interviewed Ruth Stevens, author of Trade Show and Event Marketing, to get her views on what marketing...

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I wanted to share the final installment from the podcast series I did with 800-CEO-READ. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales. Here's what Todd says about it: "Here is...

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I had a great time chatting with Todd at 800-CEO-READ on lead generation. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing. Here's what Todd says about it: "In this podcast, I talk with...

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I'm a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch. John's Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named "Best Small Business Marketing Blog" by the readers...

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With my book just being released, I?ve had a lot of people ask me how I got my book deal. I?m delighted to tell them that it all started with my blog. A number of bloggers I know have become...

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The wait is over! My book, Lead Generation for the Complex Sale, was released this morning. You can read the press release or listen to my podcast about it. I liked what Bryan Eisenberg, New York Times and Wall Street...

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Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers should...

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If you're involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath, Chief Sales Officer and author of Selling to Companies. Over 93% of the live audience (200 marketers and sellers) strongly...

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Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) What's the proper role of marketing? Who should...

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Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB) Why do you hate unique selling propositions? If...

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Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) What's the best way to get a meeting...

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You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. I was interviewed by Marketing2IT's...

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"Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on...

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Have you ever wondered why some sales happen twice as fast others? For my first podcast I thought it would be fun to tell a true story about one of my clients. We'll call her Kristin. At the mid-year point,...

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I was interviewed on KCCO Business Radio (950 AM) on the subject of lead generation for the complex sale. The interview was part of KCCO's Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM). Listen to lead generation...

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