Just about every business owner I know wants to get in on Podcast marketing but does not have a really solid understanding of what this technology has to offer. Most think that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed. The rss feed is then used to mass distribute the audio file to podcasting sites like iTunes, Yahoo Podcasts, Podcast Alley and many more. It is a fairly simple technology that requires some amount of know-how, but it can be a very effective tool for you to attract customers to your website.
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